Our mission is to enable brands to have the kind of relationships with people that people have with each other.Supporting business expansion building an aligned and consistent educational omnichannel content.Managing brand presence across social channels and strategising with the acquisition team to maximise performance. Fostering loyalty through human-centred approach. Repurposing educational content beyond social including email marketing, newsletters, and 3rd party providers. Setting up a cohesive editorial calendar based on the strategy focusing on brand image, design and voice.Skills: Content Marketing, Digital Marketing, Social Media,

Developing and executing content marketing strategies aligned with overall business goals and objectives. This involves understanding the target audience, market trends, and competitive landscape.Overseeing the creation and production of high-quality educational content, which include webinars, podcasts, blog posts, articles, video recordings, and more. Repurposing content ensuring content is engaging, valuable, and consistent with the brand's voice and message.Creating and managing content calendars to schedule and organise content publication. This involves coordinating with speakers and other team members to meet deadlines.Planning and executing content distribution strategies across various channels, including social media, email marketing, newsletters. Monitoring the performance of content across these channels.

Developing brand strategy and repositioned for luxury markets (B2C, B2B, B2B2C).Developed and enhancing a brand guide: visual identity (logos, colour schemes, typography, etc.), brand voice (tone, style, language nuances), and core messaging of the brand. Produceing 300+ marketing assets, including blogs, videos, and case studies, resulting in a 30% content engagement increase.Tracking and analysing the performance of content marketing initiatives using analytics tools. Measuring key performance indicators (KPIs) such as website traffic, engagement, conversions, and ROI.Conducting A/B tests in email campaigns, achieving up to 65% email click-through rates.Developing and implementing digital strategies across platforms, including SEO/SEM, Web Analytics, & Social Media. Implementing automations that led to improved processes and boosted team productivity and asset findability by 40%Maintaining website day-to-day oversight, ensuring that the sites’ content was consistently aligned with branding guidelines. Managing budgets allocated for content marketing efforts. Allocating resources effectively to maximise the impact of content initiatives.

Sustainable Product Development: Spearheaded the creation and development of eco-friendly, fully reusable, and multi-purpose fabric gift wraps, aligning with the brand's commitment to sustainability.Marketing Strategy: Designed and executed innovative marketing strategies to raise awareness about sustainable gift-wrapping alternatives and drive consumer engagement.Creative Direction: Led the creative direction, design, and branding of Wrapuccino, ensuring a modern and visually appealing twist on traditional furoshiki.Eco-conscious Messaging: Crafted compelling messaging that communicated the importance of sustainable gift-wrapping, inspiring others to reduce waste and save the planet.Public Awareness Campaigns: Successfully launched public awareness campaigns that highlighted the environmental impact of traditional gift wrapping and the benefits of eco-friendly alternatives.Product Innovation: Continuously drove product innovation, expanding the range of sustainable wrapping options and enhancing the brand's offerings.

Account management - meetings, presentations, follow-ups, goals settingCopywriting - content strategy, SEO, paid & unpaid campaigns, social media, emailsCreating artwork for social media & google campaigns, newsletters, emil campaigns Daily management and optimisation + retargeting of paid campaigns across FB, IG, LIResponsible for lead generation campaigns - both b2b and b2c - setup, ongoing optimisation, retargeting. reporting. Analysing audiences, studying data through Google Analytics Testing various audiences, creatives, content and channels to increase sales

Ability to create effective and measurable social media campaigns. Building a brand and social media presence and constantly adapting efforts to address new trends. Creating engaging content that will reach a targeted audience and maximize outcomes.

Responsible for external and internal communicationLiaising with 3rd party marketing providers and external agencies Participating in building b2b and b2c marketing strategies Preparing reports to Head of Marketing & brainstorming new marketing strategiesUpdating website content, writing weekly blogs, newsletters & marketing campaignsCalculating marketing budgets and distributing it across various campaigns/channels Updating website content, writing weekly blog, drafting marketing campaignsSourcing market reports, real estate market analysis - extracting key info and presenting to the team

Providing the Visas & Compliance Services and Recruitment teams with regular reports on the status of incoming students’ visa applications.Assessing students’ abilities to meet the financial requirements of the Hult program and visa obligations set by the UKVI.Ensuring students submit the required documents and take necessary steps for their visa application in a timely manner.Providing on-going support predominantly by phone to all students by answering questions and referring to expert sourceswhen necessary.Meeting weekly targets of student progress.Ensured incoming student records are kept up-to-date on Hult’s online record system, Salesforce and CAMS.

Working closely with the Market Managers and Admissions team to provide advice on the immigration requirements that an individual applicant must meet in order to register at the collegeProviding basic immigration advice to prospective Tier 4 students and those registered at MH, as they progress through the application / CAS request processChecking all CAS requests and the corresponding documents thoroughly to ensure that only genuine students who meet the requirements of Tier 4 are issued with a CASTracking the lifecycle of each CAS issued and submit reports to the UKBA in accordance with the Tier 4 Sponsor GuidanceLiaising with key external stakeholders as required, in particular the UK Border AgencyActing as a spokesperson during UKVI inspections

Delivering creative, dynamic and effective English classes to students of various nationalities.

Planning a comprehensive English curriculum (From Elementary to Upper-Intermediate groups, Business English, Exam courses);marking and providing appropriate feedback on oral and written work;preparing and setting tests, examination papers, and exercises;devising, writing and producing new materials, including audio and visual resources;