Data Analyst with 20+ years of industry experience. Years of practical knowledge and experience with data analytics, working on a multitude of quantitative research studies including market segmentation, targeting, positioning, concept testing, and tracking across diverse industries including pharmaceuticals, hospitals, insurance, consumer packaged goods, energy, entertainment, restaurants, banking, travel, B2B, and B2C. I have worked closely with project teams to deliver data-driven insights that are shared with clients to address their key research questions. Client sampling includes Pfizer, Bayer, MD Anderson, Boston Children’s Hospital, Church & Dwight, 3M, Mark Anthony Brands, Popeye’s, Land O’ Lakes, Trip Advisor, Irving Oil, Starbucks, and more.
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Lead StatisticianDentsu Creative 2022 - 2023Westport, Connecticut, United StatesFocused on valuable insights into consumer and purchase dynamics to identify opportunities for maximizing profits, improving KPIs, and minimizing clients’ internal brand cannibalization. - Marketing research survey design guidance, including the creation of dependent and independent variables.- Suggested quantitative methods, summarized data, and drew conclusions to deliver data-driven insights that were shared with clients to address their key research questions. -
Senior StatisticianIsobar 2016 - 2022Westport, CtCollected, analyzed, and interpreted data findings using multiple statistical analyses including segmentation and funnel analysis for market research studies guiding client brands, and identifying data trends and patterns.- Managed multiple projects simultaneously, running complex analytics.- Conducted market research analyses on new and existing products including campaign ad tracking with a focus on brand positioning, product testing, pricing, etc.- Created segment typing tools and 3rd party media data tools (including social media data) utilizing algorithms for future qualitative and quantitative research, employing DFAs (Discriminant Function Analysis) and/or CHAIDs (Chi Squared Automatic Interaction Detection). -
Manager Of Statistical AnalysisCopernicus Marketing Consulting And Research 1997 - 2016Westport, Connecticut, United StatesResponsible for data coding, data entry, preparation and cleaning of data, and managing complex datasets.- Used K-means cluster analysis on multi-dimensional segmentations (B2C, B2B, occasions) including multiple brands and products.- Conducted TURF (Total Unduplicated Reach and Frequency) and Brand Equity analyses. - As acting production and shipping manager I completed all administrative duties as requested with a focus on proposal writing, communication, spreadsheet and office management. Responsible for survey and document production in 3 locations. Handled shipments and mass mailings.
Joy Hanson Education Details
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Data Analytics -
Social Work
Frequently Asked Questions about Joy Hanson
What is Joy Hanson's role at the current company?
Joy Hanson's current role is *SEEKING OPPORTUNITIES* Data Analyst, Data Entry, Administrative Duties.
What schools did Joy Hanson attend?
Joy Hanson attended Southern New Hampshire University, Concordia College.
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Joy Hanson
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Joy Hanson
Client Solutions Implementation CoordinatorGreenville-Spartanburg-Anderson, South Carolina Area2gmail.com, cassinfo.com2 +191679XXXXX
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4ajmadison.com, theodysseyonline.com, theodysseyonline.com, theodysseyonline.com3 +171853XXXXX
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