Joy Hanson Email & Phone Number

Westport, Connecticut, United States

Focused on valuable insights into consumer and purchase dynamics to identify opportunities for maximizing profits, improving KPIs, and minimizing clients’ internal brand cannibalization. - Marketing research survey design guidance, including the creation of dependent and independent variables.- Suggested quantitative methods, summarized data, and drew conclusions to deliver data-driven insights that were shared with clients to address their key research questions.

Westport, Ct

Collected, analyzed, and interpreted data findings using multiple statistical analyses including segmentation and funnel analysis for market research studies guiding client brands, and identifying data trends and patterns.- Managed multiple projects simultaneously, running complex analytics.- Conducted market research analyses on new and existing products including campaign ad tracking with a focus on brand positioning, product testing, pricing, etc.- Created segment typing tools and 3rd party media data tools (including social media data) utilizing algorithms for future qualitative and quantitative research, employing DFAs (Discriminant Function Analysis) and/or CHAIDs (Chi Squared Automatic Interaction Detection).

Westport, Connecticut, United States

Responsible for data coding, data entry, preparation and cleaning of data, and managing complex datasets.- Used K-means cluster analysis on multi-dimensional segmentations (B2C, B2B, occasions) including multiple brands and products.- Conducted TURF (Total Unduplicated Reach and Frequency) and Brand Equity analyses. - As acting production and shipping manager I completed all administrative duties as requested with a focus on proposal writing, communication, spreadsheet and office management. Responsible for survey and document production in 3 locations. Handled shipments and mass mailings.

Bachelor Of Applied Science - Basc, Data Analytics

currently working towards a Bachelor of Science in Data Analytics with a minor in Marketing

Social Work