Joy Pierce Email & Phone Number

Rochester, New York Area

Lead team of sales and outreach specialists in developing compelling marketing campaigns, increasing sales by 23% and community brand awareness.Responsible for large-scale budget, optimizing spend across all digital, CTV, print and social media channels.Develop and implement a comprehensive marketing and business strategy aligned with the organization's goals and objectives, which includes all digital platforms, outreach, events, while leveraging social media platforms to attract new business.Reduced spending on annual budget by 21% while increasing digital reach, engagement and client building.Maintain an up-to-date website with proper SEO and all external-facing digital platforms to enhance the company's online presence and engage with potential customers.Analyze web traffic metrics, SEO, SEM & create solutions to boost web presence. Instrumental in the creation, design & maintenance of the website. Build strong engagement while utilizing SEO/SEM, marketing & sales performance metrics. Increased Instagram followers by 168%, email subscribers by 127%, average website clicks by 248%, Google Business interactions by 347% and phone calls by 350%.Continue to maintain all Marketing Manager Responsibilities (found below).

Rochester, New York Area

Develop a new, robust marketing strategy for the company.Prepare online & print marketing campaigns with targeted audiences.Write engaging content for advertising copy, campaigns, script, articles & ads.Create intriguing PR campaigns, while managing social media presence.Liaise & form strong relationships with local organizations & media outlets.Monitor SEO/SEM data, marketing & sales performance metrics.Continue to maintain all Marketing Coordinator responsibilities (found below).

Rochester, Ny

Design all company’s graphics including sales & marketing materials.Develop high quality & effective marketing materials with fast deadlines.Plan, host & execute successful outreach events in a variety of venues.Analyze web traffic metrics & create solutions to boost web presence.Instrumental in the creation, design & maintenance of the website.Responsible for outreach programs to members within the community.

Design innovative marketing and business strategies for a variety of clients, including medical firms, education, fitness studios, small businesses and commercial artists. Conduct thorough market research to support marketing strategies.Provide creative strategy. Manage web presence, including websites, SEO, digital campaigns and social media.Prepare a full range of marketing materials to fit each client's needs. Responsible for all project management and content scheduling.Client list from a variety of contract roles include but are not limited to: Nature Photography Classes, Vault Cycle Box Move, Human Infusion Project, Intuwitchin Women's Retreat, Nature Photographers Network.

Rochester, Ny

Plan and execute premiere events with the focus on client loyalty and retention.Act as liaison between company, individual client, business, and employee.Professionally address and correct all internal and external concerns.Maintain high level of customer service and positive sales experience.

Atlanta, Georgia & Rochester, Ny

Recruit, hire and train an effective multi-level workforce.Monitor scheduling, wage, budgets and sales plans.Supervise and develop management team and staff.Evaluate employee, departmental and store performance. Responsible for building and operation maintenance.Address and correct all internal and external concerns.

Victor, New York

Supervise staff, ensuring implementation of policy, procedure and service.Develop an effective sales team who exceeds sale, credit solicitation and clientele goals.Assess team on output, accuracy and job performance.Create plan to surpass monthly, quarterly and annual goals.Responsible to create loyal clientele and execute premier events.Promote morale and excitement with a focus on generating business.

Work seamlessly, liaise with Lancome USA & Von MaurTrain associates on all product knowledge and sales techniquesResponsible to create loyal clientele and execute premier eventsCultivate a high level of luxury and customer service for all clientsCreate a detailed plan to increase capital and host successful eventsRecruit and educate patrons with a focus of increasing business Have detailed knowledge of all ingredients, history and business profiles

Rochester, New York

Instrumental in achieving sales plan and foundation sales goal in 2012.Generated dramatic increase in clientele, counter’s productivity and annual sales.Completed Fall 2012 with sales increasing 17% of last year.Drive business through hosting events, promotional phone calls and detailed knowledge of products.

New York, New York

Event planning for art exhibitions and member drawing forums.Promoted lectures, competitions and workshops.

Brooklyn, New York

Designed advertising collateral office materialsAdvised clients through tutorials and planning meetingsNavigated clientele through office facilities via telephone, in-office visits, and emailsUpdated employment Database System and scheduled appointments

Ogden, New York

Organization and arrangement of all Camp programming and activitiesCoordinated and trained counselors and supervised childrenResponsible for field trips, extracurricular activities and general care of young children

Communications Design, Illustration/ Graphic Design

Activities and Societies: Dean's List 2006-2010, Pratt Show at Manhattan Center: Hammerstein Ballroom 2010.

School Of Leadership, Marketing & Sales

Climb Leadership Development Program (Class Of 2021)

CLIMB is a year-long professional development program for leaders in Rochester. It is administered by the Greater Rochester Chamber.

Principals Of Marketing