• Planning and coordinating outreach activities to ensure attendance, smooth operations and management of logistics• Representing and presenting about the School and attending to queries in local and overseas school fairs and visits• Managing and overseeing a team of support staff • Attending to queries through phone calls or emails, ensuring customer service• Processing of applications and referrals, coordinating closely with relevant departments and ensuring accuracy and consistency of communications• Liaising with IT department for data and information as required• Devising workflow as guide for efficient processing • Review and improvement of forms, guides and processes • Submission of details for Student’s Pass processing through ICA portal• Ensuring accuracy of courses and course codes in ICA portal

• Business development of new and existing foreign markets to ensure meeting of marketing KPIs, student enrolment and retention• Managing a portfolio of about 35 local and overseas agents, including training, monitoring, evaluating and relationship management• Establishing and fostering a strong relationship with various clients including agents, students and parents, and acting as the main point of contact between school and clients• Scheduling, coordination and traveling on overseas business trips to various Asian countries, including Korea, Vietnam, Indonesia and Thailand • Identifying and focusing on the key selling points of the school to encourage student enrolment• Representing and presenting about the School and attending to queries in local and overseas events, fairs, seminars and school visits• Use of Social Media tools including Facebook Advertisements and WeChat platform for branding, direct selling and generation of leads• Tracking ROI and effectiveness of Social Media tools and adjusting marketing priorities accordingly• Generating reports on agents’ performance and student enrolment to understand and analyse trends in different markets• Use of both English & Chinese speaking and writing skills to communicate effectively with international counterparts, facilitating student recruitment and retention• Assisting in the production of marketing collaterals such as Prospectus, brochures, flyers, course guides • Maintenance of website to ensure aesthetics, timeliness and accuracy of content• Ensuring accuracy of contracts generated, prompt delivery and endorsement• Maintaining set of documents in line with EduTrust guidelines and requirements• Liaising with suppliers for production of corporate gifts

• Implementing marketing communications through digital & traditional media, with emphasis on design & copywriting for branding - Digital marketing: - Development & maintenance of corporate websites with Content Management System (CMS) - Incorporating Search Engine Optimization (SEO) into websites - Initiated use of Social Media Marketing (e.g. Youtube) and online trade directories (e.g. Alibaba) - Production of marketing collaterals such as brochures, catalogues & videos - Email marketing through consistent distribution of emailers- Traditional marketing: - Creation of print advertisements for publish in magazines & business directories (e.g. The Green Book, BCA Catalogue) - Telemarketing including cold calling to generate leads • Sourcing & maintaining accurate clientele database • Fostering and maintaining customer relationship • Liaising with international customers & suppliers to ensure timely & smooth transactions• Involved in sourcing and stocking decisions• Report generation for New Product Innovation consisting diagrams & calculations• Preparation of formal documents - Quotations, Tax Invoices, etc• Performing daily decision-making and delegation of tasks

• Design and editing of marketing collaterals such as banners • Performing research and analysis report on own organization and international competitors through online research and visitor surveys• Drawing up of proposal for marketing plans• Devising creative methods of promoting and selling of souvenirs

• Attending to incoming phone enquiries & performing administrative work • Use of specially designed software (e.g. End2End)

• Promoting / selling watches with sales target• Providing front-line customer service