Brand Team Lead with a marketing team of seven, leading all aspects of marketing within the Brand Team, including The Salvation Army's brand re-fresh, brand strategy and TTL campaign from full-service agency appointment to campaign delivery. Responsible for enterprise integration, including thorough review of The Salvation Army’s enterprises, providing executive management with analysis of the portfolio, including strategies, turnover, profit, goals, scale of operations, marketing structure, opportunities, and success metrics.Responsible for overseeing the research function and budget, including the implementation of the sentiment tracker, brand tracking, pre-and post-campaign tracking, creative ad testing, campaign and channel reporting, and internal engagement metrics.

Developed community engagement strategies, marketing strategy, campaigns and events to promote and educate communities on urban planning proposals and development.

Marketing Manager for Human, Health, Business and Arts portfolios, leading the marketing strategy across B2C branded assets and channels including review of business plans and sales projections, creation of campaign strategy, creative strategy, content, acquisition campaigns, event collateral.

Huddle Australia is a Human Centred Design Consultancy, providing strategic design and customer centric advice to organisations through consultancy to design solutions.Responsible for recruitment and development of Researchers and Designers, including global talent acquisition and onboarding.Facilitated the ‘Meaning for Me’ project with B-Suite Leaders of Suncorp; conducted a six-part series of executive coaching sessions on HCD methodology with select leaders.

As part of the Leadership Team, I project managed brand strategy, brand refresh, and TTL campaign, delivering on budget as well as review culture, structure and delivery within the in-house creative department. As Account Director within MYOB’s internal ‘Purple Agency’, I led a team of four to deliver on a brand strategy and TTL campaign to position MYOB in the hearts and minds of SMEs after five years of inactivity and rising competition with Xero.

Appointed as Head of Concept Production, responsible for running a busy creative department of Art Directors, Writers, Designers; project managed conceptual development ensuring effective delivery of campaigns including client pitches, on time and budget. As part of the Senior Management Team and referred to as ‘the eye of the agency,’ I made recommendations to improve business outcomes where feasible, providing consultancy through review of creative services in Sydney, providing C-Suite with recommendations, some of which were implemented.

Engaged to set-up and lead a team of Art Directors, Writers and Designers to deliver on all Foster's BTL activity across multiple brands in-house. Managed brand activity calendars, planning cycle and integration of teams through various change initiatives.

Managed marketing activity, brand development and campaigns for FMCG clients including pharmaceutical brands within the API's portfolio.