20 years of rich experience in Channel Sales Development in FMCG ,Telecom & Retail Operations. Handling multiple task of Sales-Marketing & Business Operations in different terrains which has given me the exposure to handle different challenges and situations with innovative techniques. I am keen in understanding consumer & channel behaviour and take strategies accordingly. Specialties: Channel Development, New Product Launch, Media Planning,Promotion Campaign Designing, Scaling Up Sales & Revenue ,Retail Operations set Up , Vendor Alignment, Retail Display, Monitoring & Developing Sales Team, Customer Relationship Management and Loyalty program development.