Joy Tu

Joy Tu Email and Phone Number

Vice President Strategic Partnerships @ rater8
New York, NY, US
Joy Tu's Location
New York City Metropolitan Area, United States, United States
Joy Tu's Contact Details
About Joy Tu

Enterprise wide thinker leading market expansion & sustained revenue growth via business development, product & brand development. 17+ years experience in identifying, analyzing & launching new products/service lines - capitalizing on opportunities for revenue growth. Disciplined in business strategy development including, creation of long-term value & scalable partnerships, campaign conception/launch & media/public relations to elevate competitive position in the marketplace. Conduct financial feasibility, quantitative & qualitative analyses to ensure strategy alignment with annual & long-term revenue goals. Leadership experience with companies including: BlueCross BlueShield plans, BMW North America, America's Health Insurance Plans, Healthgrades, UnitedHealthcare, Aetna, WebMD & National City Bank. ◆ Market expansion ◆ New customer acquisition ◆ Deal conception/negotiation◆ Business development ◆ P&L management ◆ Start-up/new brand development◆ Strategic planning ◆ Channel development ◆ Product marketing◆ Product strategy ◆ Public, analyst & media relations ◆ Competitive market analysis ◆ Product development ◆ Team & relationship building <> Established reputation as an innovator in retail & healthcare markets, launching highly visible and successful product launches, garnering major press, while enhancing brands & increasing sales metrics.<> Proven success in the fields of strategic relationships, operations, corporate planning, market strategy, new product/service line development, & branding - focused on P&L strategy & capital management.<> Identify & conceptualize untapped strategies to reach new customers by entering new markets, product development and partnerships.<> Industry experience includes: healthcare/health plan SME, automotive, insurance, financial services, mobile devices & digital music.

Joy Tu's Current Company Details
rater8

Rater8

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Vice President Strategic Partnerships
New York, NY, US
Website:
rater8.com
Employees:
77
Joy Tu Work Experience Details
  • Rater8
    Vice President Strategic Partnerships
    Rater8
    New York, Ny, Us
    View
  • Healthsparq (Cambia Health Solutions)
    Director, Business Development Strategy
    Healthsparq (Cambia Health Solutions) Jul 2014 - Present
    Portland, Oregon, Us
    Spearhead all business development, strategic research, competitive analysis, product roadmap & strategy recommendations. Responsible for business or product need exploration, partnership analysis, contract negotiation and partnership management. Forge and manage new revenue channels through creating, managing & leveraging value producing relationships with fellow traveler organizations, strategic alliances and with local and national associations, such as: - Healthgrades, HealthEquity, CoPatient, Sirona Strategies, Berkeley Research Group, WiserTogether, Rx Savings Solution, Wildflower, CareSync, Novillus, National Business Group on Health, Health Data Consortium, Choosing Wisely, Tableau, AON Hewitt, World Congress, Office of the National Coordinator for Health Information Technology (ONC) and Department of Health and Human Services (HHS).Identify untapped opportunities for new product development and consultative selling. Work in lock-step with product, sales / account management, informatics/analytics, UX and company leadership sharing insight and product strategy recommendations based by:- Health payer and employer market SME - Create, retain and share knowledge regarding the market, clients and competitors in order to make product enhancement recommendations; Provide know-how and create/update collateral sales and account management- Define competitive market position for each product / service line  - Increase customer value to the organization by identifying and activating up-sell and cross-sell opportunity targets - Bolster market credibility by working with media, industry consultants via publication of company created materials - Analyze, evaluate, research and develop legislative and regulatory proposals
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  • Mdx Medical, Inc. (D/B/A Vitals)
    Director Of Accounts – Health Plans
    Mdx Medical, Inc. (D/B/A Vitals) Jan 2012 - Jul 2014
    Lyndhurst, Nj, Us
    Develop and execute strategic plans, including management of product implementation. Increase annual revenue, above existing contract fees, by growing relationships with existing client base and delivering proposals for new solution sets (process and digital) to executive and C-level constituents on overall corporate, ASO and other supporting lines of business. Identify and execute process improvements and product enhancements (via change orders) to diverse groups of cross-functional clients. Influence and deepen relationships with key internal/external stakeholders by building common consensus of overarching goals.<> Credited in achieving an additional $1 Million in revenue in second year following product implementation across clients – unlocking long-term value for clients & Vitals.<> Manage accounts and oversee principal revenue streams for more than 45% of health plan clients, including: Capital Blue Cross, BCBS of Massachusetts, Premera, BCBS of Tennessee, CareFirst, BCBS of Michigan, Blue Cross of Northeastern Pennsylvania, EmblemHealth, Highmark and Independence Blue Cross.<> Effective client advocate, focusing on consultative discovery & implementation of solutions based on business challenges, market demand and growth objectives.
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  • Medical Justice Services, Inc.
    Vice President, Strategy And Business Development
    Medical Justice Services, Inc. Jan 2009 - Oct 2011
    Greensboro, North Carolina, Us
    Responsible for corporate expansion including partnership development, marketing and lead generation by identifying opportunities to reach new customers and entering new markets focusing on strategic value and revenue generation. Lead go-to-market strategy formulation for new product and service line development. Aggressively engaged PR/buzz, leveraged business partnerships, aligned business strategy and brand delivery to elevate Medical Justice as an industry thought leader. Directed the identification and development of new business channels by establishing and nurturing strong client relationships to meet/exceed key organizational objectives while driving revenue growth. Target market: provider, medical practices, and hospital systems. <> Conceptualize, identify, and evaluate new partnerships and product development / enhancement opportunities utilizing critical business planning & financial assessment. Develop evaluations including profitability, competitive and market analyses to improve profitability and expand capacity for sustained growth while identifying new market opportunities. <> Deep understanding of consumer online journey phases and how this influences decisions to product development and management.<> Forged and managed new revenue channels through creating, managing & leveraging partnerships with the following organizations: ~ Florida Medical Association, American Academy of Facial Plastic and Reconstructive Surgery, American Society of Plastic Surgeons, American Society of Physicians and Surgeons, Jackson Healthcare, First Professionals Insurance Company, Fairway Physicians Insurance Company, Florida Dental Association and Medical Association of Georgia , Capson, and the New York Facial Plastic Surgery Society.
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  • Asbury Automotive Group, Inc. (Nyse: Abg)
    Director, Marketing
    Asbury Automotive Group, Inc. (Nyse: Abg) Jun 2005 - Nov 2008
    Built and managed strategic direction, development and facilitation of all marketing functions for the company’s Mid-Atlantic Division. Managed annual budget of $20MM+ – including capital budget oversight, responsible for revenue growth, financial and strategic planning analyses – including improving customer acquisition rates and retention for sales / service. Lead & developed traditional, direct, eCommerce, BDC process, traditional / digital marketing and advertising, CRM, channel development, SEO/SEM, sales process automation, social media, lead generation and traditional media campaigns. Assisted chief executives in acquisition strategies and sales channel expansion with aggressive creation and monitoring of growth/profitability trends and future demand modeling.<> Directed co-marketing campaigns with 16 automotive manufacturing brands on product launch, customer retention, growth objectives, co-op marketing and up-sell/cross-sell strategies.<> Solely accountable for the company's integrated marketing strategy, emerging digital media strategy and development, brand management, investor relations and corporate philanthropy.<> Managed the collection and monitoring of national, state, regional and local trends. Measured and monitored activities of competitors and impacts on the organization.
  • Reynolds American, Inc. (Nyse: Rai)
    Senior Product / Product Consultant
    Reynolds American, Inc. (Nyse: Rai) Dec 2004 - Jun 2005
    Provided market segmentation analysis, sales and channel development strategies, product innovation recommendations and business development consultation across several RJR brands. Oversaw brand positioning, market share retention programs, customer loyalty campaigns and product development research. Ensured marketing mix reflected local brand segments and supported projected growth and revenue projections. Implemented viral marketing strategies and tactics via use of online brand-experience portals and traditional communication mediums. Ensured compliance with state and federal regulations.<> Served as account / project lead in the re-launch / positioning of a RJ Reynolds Potential Reduced Risk Product (Eclipse).
  • Connecture, Inc. (Formerly Simplyhealth.Com)
    Director, Marketing & Business Development
    Connecture, Inc. (Formerly Simplyhealth.Com) Oct 2001 - Oct 2004
    Head up all marketing for a healthcare technology start up that provided B2B web-based sales force automation technology solutions to health insurance markets and customers. Lead development and execution of positioning / naming, trademarks, branding, product positioning / modularization / pricing structure, sales collateral development and client product launch plans for internal and external user sets. Prepared and administered marketing budgets based on staffing, resources, goals and cost/benefit analysis. <> Created cost-avoidance programs that saved clients more than $2.5MM in change orders/marketing outreach programs by creating targeted “technology adoption” programs unique for each user set~ Assisted clients with successful technology roll-outs before, during and after implementation to variety of user groups<> Responsible for product positioning, forecasts,, pricing and go-to-market strategies for the new B2B business model<> Lead all branding efforts including naming the company Connecture Inc., corporate positioning, website development, content / sales collateral development. <> Conducted buyer shareholder analysis; facilitated case study development leveraging clients, media & PR strategy.<> Created annual/quarterly marketing plans, traditional/direct/online marketing, co-op partnerships development and public relations strategy focusing on increasing market share across all business units.<> Negotiated and managed partnerships with America's Health Insurance Plans and BlueCross BlueShield Association.
  • Simplyhealth.Com (Now Connecture, Inc.)
    Senior Marketing Manager
    Simplyhealth.Com (Now Connecture, Inc.) Oct 2001 - Oct 2004
    Managed a $15MM annual budget and created/executed marketing plans and programs, while overseeing brand development and positioning. Crafted advertising and online marketing campaigns and customer acquisition campaigns. Directed corporate communications, media planning and public relations activities.<> Spearhead marketing, brand development, and go-to-market launch of SimplyHealth Technology Solutions (now Connecture, Inc.). Created and executed organizational exit strategy as it related to employees, business partners, PR messaging, and technology product restructuring. <> Increased online traffic 20% per month and online quoting activity by 145%. Doubled number of unique visitors by more than 100% in less than one year <> Credited with significantly lowering overall customer acquisition cost per online buyer by 90% in less than 6 months by spearheading the development and continued optimization of new partnerships in new industry segments with companies such as Yahoo!, WebMD, National City Bank, Monster.com and Synovus National Bank.
  • Imagine Usa
    Manager, Marketing Programs
    Imagine Usa Aug 1999 - Oct 2001
    Responsible for executing all facets of marketing including: • Budget forecasting • Product launch / brand development • Develop and maintain vendor / partner relationships• Marketing programs (traditional, direct, online)• Advertising design and deployment (traditional / online)• Event management• Public relations • Develop and maintain vendor / partner relationships• Market research / quantitiatiatve analysis• Case studies and white paper development• Sales material development• Website design and content development In building business credibility and industry perceptions led IMAGINE, though business development, brand development and public relations efforts, to obtain three industry awards (product category) in less than 9 months: (1) “CRM Excellence”; (2) “TMC’s Editor’s Choice”; and (3) “Call Center Magazine’s Editor’s Choice” awards for product lines and the Company’s innovation in the CRM industry.

Joy Tu Skills

Strategic Partnerships Strategy Marketing Strategy Marketing Digital Marketing Product Marketing Competitive Analysis Crm Start Ups Integrated Marketing Business Development Strategic Planning Healthcare Management Social Media Marketing E Commerce Product Development New Business Development Healthcare Information Technology Entrepreneurship B2b Advertising Leadership Team Building Online Advertising Budgets Sales Business Strategy Public Relations Market Research Digital Strategy Brand Development Sem Mobile Devices Negotiation Marketing Communications P&l Management Lead Generation Project Management Account Management

Frequently Asked Questions about Joy Tu

What company does Joy Tu work for?

Joy Tu works for Rater8

What is Joy Tu's role at the current company?

Joy Tu's current role is Vice President Strategic Partnerships.

What is Joy Tu's email address?

Joy Tu's email address is joy.tu@me.com

What skills is Joy Tu known for?

Joy Tu has skills like Strategic Partnerships, Strategy, Marketing Strategy, Marketing, Digital Marketing, Product Marketing, Competitive Analysis, Crm, Start Ups, Integrated Marketing, Business Development, Strategic Planning.

Who are Joy Tu's colleagues?

Joy Tu's colleagues are Yaroslav Horbachov, Alma Hearin, Stephanie Hazell, Jonvic Alcantara, Edwyn Cain, Zackery Peterson, Samuel Rowell.

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