Joy Tu
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Joy Tu Email & Phone Number

Vice President Strategic Partnerships at rater8
Location: New York City Metropolitan Area, United States, United States 9 work roles
1 work email found @rater8.com LinkedIn matched
✓ Verified May 2026 3 data sources Profile completeness 86%

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Work email j****@rater8.com
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Current company
rater8
Role
Vice President Strategic Partnerships
Location
New York City Metropolitan Area, United States, United States
Company size
77 employees

Who is Joy Tu? Overview

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Quick answer

Joy Tu is listed as Vice President Strategic Partnerships at rater8, a company with 77 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at rater8.com and a matched LinkedIn profile for Joy Tu.

Joy Tu previously worked as Director, Business Development Strategy at Healthsparq (Cambia Health Solutions) and Director of Accounts – Health Plans at Mdx Medical, Inc. (D/B/A Vitals).

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Email format at rater8

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{first_initial}{last}@rater8.com
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Profile bio

About Joy Tu

Enterprise wide thinker leading market expansion & sustained revenue growth via business development, product & brand development. 17+ years experience in identifying, analyzing & launching new products/service lines - capitalizing on opportunities for revenue growth. Disciplined in business strategy development including, creation of long-term value & scalable partnerships, campaign conception/launch & media/public relations to elevate competitive position in the marketplace. Conduct financial feasibility, quantitative & qualitative analyses to ensure strategy alignment with annual & long-term revenue goals. Leadership experience with companies including: BlueCross BlueShield plans, BMW North America, America's Health Insurance Plans, Healthgrades, UnitedHealthcare, Aetna, WebMD & National City Bank. ◆ Market expansion ◆ New customer acquisition ◆ Deal conception/negotiation◆ Business development ◆ P&L management ◆ Start-up/new brand development◆ Strategic planning ◆ Channel development ◆ Product marketing◆ Product strategy ◆ Public, analyst & media relations ◆ Competitive market analysis ◆ Product development ◆ Team & relationship building <> Established reputation as an innovator in retail & healthcare markets, launching highly visible and successful product launches, garnering major press, while enhancing brands & increasing sales metrics.<> Proven success in the fields of strategic relationships, operations, corporate planning, market strategy, new product/service line development, & branding - focused on P&L strategy & capital management.<> Identify & conceptualize untapped strategies to reach new customers by entering new markets, product development and partnerships.<> Industry experience includes: healthcare/health plan SME, automotive, insurance, financial services, mobile devices & digital music.

Listed skills include Strategic Partnerships, Strategy, Marketing Strategy, Marketing, and 36 others.

Current workplace

Joy Tu's current company

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rater8
Rater8
Vice President Strategic Partnerships
New York, NY, US
Website
rater8.com
Employees
77
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Company profile
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9 roles

Joy Tu work experience

A career timeline built from the work history available for this profile.

Vice President Strategic Partnerships

Rater8

New York, NY, US

Director, Business Development Strategy

Current
Healthsparq (Cambia Health Solutions)

Portland, Oregon, US

Spearhead all business development, strategic research, competitive analysis, product roadmap & strategy recommendations. Responsible for business or product need exploration, partnership analysis, contract negotiation and partnership management. Forge and manage new revenue channels through creating, managing & leveraging value producing relationships.

Jul 2014 - Present

Director Of Accounts – Health Plans

Mdx Medical, Inc. (D/B/A Vitals)

Lyndhurst, NJ, US

Develop and execute strategic plans, including management of product implementation. Increase annual revenue, above existing contract fees, by growing relationships with existing client base and delivering proposals for new solution sets (process and digital) to executive and C-level constituents on overall corporate, ASO and other supporting lines of.

Jan 2012 - Jul 2014

Vice President, Strategy And Business Development

Medical Justice Services, Inc.

Greensboro, North Carolina, US

Responsible for corporate expansion including partnership development, marketing and lead generation by identifying opportunities to reach new customers and entering new markets focusing on strategic value and revenue generation. Lead go-to-market strategy formulation for new product and service line development. Aggressively engaged PR/buzz, leveraged.

Jan 2009 - Oct 2011

Director, Marketing

Asbury Automotive Group, Inc. (Nyse: Abg)

Built and managed strategic direction, development and facilitation of all marketing functions for the company’s Mid-Atlantic Division. Managed annual budget of $20MM+ – including capital budget oversight, responsible for revenue growth, financial and strategic planning analyses – including improving customer acquisition rates and retention for sales /.

Jun 2005 - Nov 2008

Senior Product / Product Consultant

Reynolds American, Inc. (Nyse: Rai)

Provided market segmentation analysis, sales and channel development strategies, product innovation recommendations and business development consultation across several RJR brands. Oversaw brand positioning, market share retention programs, customer loyalty campaigns and product development research. Ensured marketing mix reflected local brand segments and.

Dec 2004 - Jun 2005

Director, Marketing & Business Development

Connecture, Inc. (Formerly Simplyhealth.Com)

Head up all marketing for a healthcare technology start up that provided B2B web-based sales force automation technology solutions to health insurance markets and customers. Lead development and execution of positioning / naming, trademarks, branding, product positioning / modularization / pricing structure, sales collateral development and client product.

Oct 2001 - Oct 2004

Senior Marketing Manager

Simplyhealth.Com (Now Connecture, Inc.)

Managed a $15MM annual budget and created/executed marketing plans and programs, while overseeing brand development and positioning. Crafted advertising and online marketing campaigns and customer acquisition campaigns. Directed corporate communications, media planning and public relations activities.<> Spearhead marketing, brand development, and.

Oct 2001 - Oct 2004

Manager, Marketing Programs

Imagine Usa
  • Responsible for executing all facets of marketing including:
  • Budget forecasting
  • Product launch / brand development
  • Develop and maintain vendor / partner relationships
  • Marketing programs (traditional, direct, online)
  • Advertising design and deployment (traditional / online)
Aug 1999 - Oct 2001
Team & coworkers

Colleagues at rater8

Other employees you can reach at rater8.com. View company contacts for 77 employees →

CH Celia Herrmann Celia Herrmann Colleague at Rater8 United States, United States View → AH Alma Hearin Alma Hearin Colleague at Rater8 Pass Christian, Mississippi, United States, United States View → EA Elizabeth Ashley Elizabeth Ashley Colleague at Rater8 Pine Bush, New York, United States, United States View → JB Jordan Berra Jordan Berra Colleague at Rater8 Orlando, Florida, United States, United States View → AA Amanda Anderly Amanda Anderly Colleague at Rater8 Ogden, Utah, United States, United States View → EC Edwyn Cain Edwyn Cain Colleague at Rater8 Atlanta, Georgia, United States, United States View → SS Shehwaz Shamsuddin Shehwaz Shamsuddin Colleague at Rater8 Suwanee, Georgia, United States, United States View → ML Mark Liles Mark Liles Colleague at Rater8 Verona, Wisconsin, United States, United States View → SH Stephanie Hazell Stephanie Hazell Colleague at Rater8 Greater Philadelphia, United States View → AC Austin Colvard Austin Colvard Colleague at Rater8 Raleigh, North Carolina, United States, United States View →
FAQ

Frequently asked questions about Joy Tu

Quick answers generated from the profile data available on this page.

What company does Joy Tu work for?

Joy Tu works for rater8.

What is Joy Tu's role at rater8?

Joy Tu is listed as Vice President Strategic Partnerships at rater8.

What is Joy Tu's email address?

AeroLeads has found 1 work email signal at @rater8.com for Joy Tu at rater8.

Where is Joy Tu based?

Joy Tu is based in New York City Metropolitan Area, United States, United States while working with rater8.

What companies has Joy Tu worked for?

Joy Tu has worked for Rater8, Healthsparq (Cambia Health Solutions), Mdx Medical, Inc. (D/B/A Vitals), Medical Justice Services, Inc., and Asbury Automotive Group, Inc. (Nyse: Abg).

Who are Joy Tu's colleagues at rater8?

Joy Tu's colleagues at rater8 include Celia Herrmann, Alma Hearin, Elizabeth Ashley, Jordan Berra, and Amanda Anderly.

How can I contact Joy Tu?

You can use AeroLeads to view verified contact signals for Joy Tu at rater8, including work email, phone, and LinkedIn data when available.

What skills is Joy Tu known for?

Joy Tu is listed with skills including Strategic Partnerships, Strategy, Marketing Strategy, Marketing, Digital Marketing, Product Marketing, Competitive Analysis, and Crm.

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