Jeff Pearson Email & Phone Number

Denver, CO, US

• Founded and run this professional services firm focused on customer success with CRM solutions
• Review requirements with customers and bridge any gaps between business needs and technical capabilities, then architect solutions and lead the team that builds them
• Design and build Salesforce capabilities in Sales Cloud and Service Cloud
• Design and build Vonage Contact Center to add powerful and effective telephony to Salesforce orgs
• Develop call flows in Vonage Contact Center and manage all aspects of Vonage Contact Center admin
• Train agents, supervisors and admins on Vonage Contact Center usage and best practices

Morristown, New Jersey, US

• Designed, built and ran a B2B marketing technology stack using Eloqua, Salesforce and Oracle databases.
• Led a team of developers, admins and vendors to enable data-driven B2B marketing using Eloqua pages, forms, segments, emails, campaign canvases, dynamic content, personalization, custom data objects and programs.
• Designed the Eloqua 10 implementation to fit into Avaya’s business model and data models and integrated Eloqua with Salesforce.
• Used the Eloqua bulk API to pull data into an Oracle 11g database for account-level reporting and notifications.
• Standardized and semi-automated how the marketing team loaded leads into Salesforce using custom objects, APEX classes and an email handler to process a simple, well-documented file format.
• Migrated a regional instance of Salesforce into the main corporate instance, translating between different data models to drive globally consistent usage by Marketing.

Morristown, New Jersey, US

• Ran a Marketing Data Mart to enable B2B marketing at Avaya.
• Led a team of database developers to evaluate and distribute leads into Salesforce.com and to provide marketing campaign analytics.
• Integrated customer data and vendor data to create a comprehensive view of customers and prospects.
• Set up campaign coding and created reports in Salesforce.com to understand lead and campaign performance.
• Transformed the Marketing Data Mart from a proprietary data model based on internal IDs to an open model based on DUNS numbers.
• Led the deployment of Aprimo for marketing automation and integrated it with Avaya’s data and processes.

Morristown, New Jersey, US

• Developed and ran a business intelligence solution using SQL Server, Analysis Services and Reporting Services, based on cubes of marketing and sales data.
• Pulled all direct mail, email and telemarketing house lists for Avaya Marketing for two years, during which time house list performance reached peak response rates.

US

US

Bs Systems Science And Mathematics, Math, Electrical Engineering And Humanities

Ms Electrical Engineering, Digital Signal Processing