Developed a marketing plan regarding at-home-coffee (AHC) sales that resulted in becoming the top-ranking AHC-selling store in the district with an increase in sales by 5% in two months.Created new personalized menu ideas that resulted in an 8% increase of average ticket and Food UPH.Initiated multiple customer-focused projects that resulted in a 17% increase in customer connection score—becoming the highest-ranked customer connection store in the district.Lead a diverse team of 13 baristas in a fast-paced environment while maintaining excellent customer service.Track and maintain inventory reports using Excel while analyzing variance.

Build weekly email marketing content for eight business units in the VIP presale program using Sales Force Marketing Cloud (SFMC).Segment and target audiences for specific markets with SFMC Audience Builder, ensuring count is under 40,000.Modify existing HTML code to build promotional material.Ensure consistent email rendering across 70 platforms and devices with Email on Acid inbox preview tool.Export and build spreadsheets of subscribers for 118 business units in compliance with can-spam laws by only importing subscribers who have opted-in.Assist team in launching two to three national campaigns per month by exporting and building subscriber lists using Caterease.Verify the team’s deployment of about 40 emails per week by tracking sends and confirming audiences using Asana tags.Organize weekly assignments using Asana.Find the top three monthly emails with the highest CTOR and upload the click activity report to BOX.Construct monthly reports on Excel, tracking VIP presale ticket performance.Check emails for quality assurance before deployment.Update subscriber list ID’s, track progress of work for special events, and pull information for presale events using Quip.Learn about A/B testing process to determine most effective content and subject line.Learn about company OR, CTOR, and unsubscribe rate benchmarks and how they compare to actual results.

Generated 30 leads and scheduled five appointments a week. Delivered a persuasive presentation to clients during each meeting.Sold highest amount of kitchen cutlery out of new team members.