Jennifer Petrowsky, Ma Email & Phone Number

St. Louis, Mo, Us

St. Louis, Missouri

Chesterfield, Mo And Honolulu, Hi

Directed all departments of a 14,000-square foot retail space overseeing 100 plus employees. Opened in 2011 with over $10.5 million in sales and despite a declining regional mall have generated over $40M in sales since 2012. Supported and spotlighted the firm's corporate social responsibility initiatives –including its charitable giving, philanthropic relationships. Provided guidance on goals, strategies and targets to amplify client centric content to engage clients, firm associates and community. Sold partnership recognition to companies that wanted to work with American Girl to eliminate costs of paying for Advertisements.Key Roles and Responsibilities:►Led American Girl through the process of opening their first “Temporary Location” by relocating to Honolulu, Hawaii for 7 months to manage and draft the American Girl Temporary Location Manual for future locations. ►Awarded the coveted Shining Star Award from the President of American Girl for success in new business development.►Oversaw a team that managed and coordinated the opening of 7 temporary locations throughout the United States resulting in over $7M in sales. ►Developed and integrated strategic firm messages into paid, earned, shared and owned media channels, pitching stories to the news and ghostwriting stories.►Established an ongoing joint marketing and sales promotion between the St. Louis Cardinals and American Girl, establishing American Girl Theme Nights with Major League Baseball throughout the country, delivering 64% new names to the American Girl house file. Promotion allowed American Girl usage of the coveted MLB logos for a significantly lower price than a traditional sponsorship.►Built and nurtured professional ongoing partnerships with local television affiliates, leveraged in free media segments worth $800,000 retail featuring American Girl products and content.

Chesterfield, Missouri

Served as strategic brand developer for a non-profit arts organization reporting directly to the Sr. Executive Director of Chesterfield Arts. Identified and acted upon cause-related opportunities and evaluate potential sponsorships to further extend the firm's impact. Collaborated with representatives from non-profit or industry organizations to coordinate marketing resources and position as a reputable corporate citizen to maximize shared value.Key Roles and Responsibilities:►Crafted a successful public relations and sales campaign across the state of Missouri resulting in over $100,000 in free media, including print, radio and television coverage for the Joplin Elementary Schools art program, which was devastated by the 2011 tornados.

Greater St. Louis Area

Launched a boutique sales, communications, marketing and branding agency providing customized, turn-key media solutions for mid-size businesses. JPMarketsource’s clientele base and corresponding revenue grew at an annual average of 27% per year during the seven years of operation. Key Roles and Responsibilities: ►Within first four years, JPMarketsource more than doubled the client representation with regional retail shopping centers, area medical centers, the industrial sector and more than quadrupled representation of entrepreneurial retail clients.►Coordinated special events to raise funds for non-profit organizations leveraging solid history in client media placement.►Leveraged vast network of regional mall developers, local and national retailers as well as media contacts to deliver innovative marketing strategies to small and mid-sized businesses. ►Identified the unique needs and business models of client companies and used a solutions-based sales approach to strategically deliver integrated marketing proposals. Negotiated competitive contracts and removed barriers to win the work. ►Placed successful media on news and entertainment segments, both locally and nationally. ►Created individualized opportunities for clients to showcase products and services through trade publications. ►Key clients included THF Realty, the largest contiguous open aired shopping center in the United States, as well as State of Illinois, Tenet Healthcare, regional retailers, restaurants and entertainment venues.

Greater St. Louis Area

Account Sales Representative for Business to Business Regional weekly news publication.

Greater St. Louis Area

Account Sales Representative for the weekly newspaper and monthly magazine. It was for the West County Journal and Savvy Family Magazine.

Greater St. Louis Area

International Shopping Center Developer (1995 – 2000)Launched Recruited, hired, marketed and managed a 585,000 square foot regional mall. Reported directly to the Executive Vice President of Operations. Recognized as youngest General Manager in the company.Key Roles and Responsibilities:►Served as Regional Customer Service Trainer for the Midwest and East Coast Shopping Centers.►Developed and executed a marketing program designed to increase 4th quarter sales goals. As a result of the program’s success it was converted to an ongoing regional program. Nordstrom Redevelopment at West County Center►Led a team with many layers of communication, including the City of Des Peres, The Public Works Dept., Development, Leasing, Construction, Sales and Shopping Center Tenants. ►Reported to the President of Westfield and the North America CEO over the 4-year $280M redevelopment project.►Spearheaded large-scale Westfield/Nordstrom ground-breaking media event, Jackie Kennedy Onassis fundraising event and Westfield Works Wonders Charity Event. Assistant General Manager / Marketing Sales Director (1991 – 1995)Led a cross-functional team through product development and managed all sales and marketing promotions, advertising and special events. Reported directly to the Regional Marketing Manager and Retail Vice President of Operations. Key Roles and Responsibilities:►Managed and oversaw $600,000 operating budget. ►Developed multiple customer and tenant service and sales programs.►Analyzed the comparative effectiveness of marketing strategies to determine ideal plan of approach for each location. ►Secured highest gross annual sales increase of 15% in all five centers. ►Won numerous industry marketing and sales awards including the MAXI Marketing Award from the International Shopping Center Council for a corporate gift certificate program as well as the Marconi Award for Best Holiday Radio Spot.

Bachelor Of Arts (B.A.)

Master'S Degree