• Works with Account Strategists and Editors to create content that achieves the business objectives of Influence & Co.’s clients • Topics covered include AI/ML, cybersecurity, data management, digital marketing, emerging technology, entrepreneurship, finance, healthcare, software engineering, and UX/UI designKEY ACCOMPLISHMENTS• Articles published in a range of online publications including Forbes, Entrepreneur, Harvard Business Review, Success Magazine, Inc.com, Healthcare Business & Technology, Innovation Excellence, SmartData Collective, and Supply & Demand Chain Executive, and more

• In addition to copywriting, leads proposal writing and strategy for government and commercial bids• Facilitates design-thinking sprints aimed at developing and validating ideas, creative concepts, and strategic plans for client and internal teams• Works with BD team to introduce prospective clients to agency processes and ensure agency capabilities align with client needs• Uncovers key insights through primary and secondary research (e.g., user surveys, market research, focus groups, stakeholder interviews) to develop client strategies and agency content initiativesKEY ACCOMPLISHMENTS• Developed core agency processes (Solutions Development and Applied Creativity) and led employee training associated with each• Led or supported capture and proposal development on bids to major federal and state government agencies; developed strategies and win themes for RFP responses; led commercial proposal development and new-business pitches to clients including CQ, Mitsubishi Electric, GoCanva, GMAC, and others• Reconstructed LMO’s strategy development process for client engagements, making it more agile, collaborative, and effective, eliminating communication barriers between departments and teams

• Developed overarching brand positioning and marketing strategies, conducted competitive analyses, and composed persuasive and compelling copy for clients including Advantage Rent A Car, Air National Guard, Arlington Economic Development, Army National Guard, Edelman Financial, Virginia Lottery, and others• Worked with Social Media team to develop and execute content strategy for Air National Guard• Responsible for writing creative copy suitable for broadcast, print, outdoor, digital, and social media• Spearheaded creation of communications collateral for distribution at new business pitches, industry conferences, and internal meetingsKEY ACCOMPLISHMENTS• Led development of new brand positioning for Air National Guard, which now serves as the foundation for all creative execution

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• Responsible for pitching stories to editors, conducting interviews, budgeting for each assignment, communicating with design and photography teams, and writing pieces on tight deadlinesKEY ACCOMPLISHMENTS• Contributed four feature stories to Virginia Living Magazine’s 2013 and 2014 issues, and over 50 short articles, reviews, and news synopses

• Contributing writer to the magazine’s “Best of Virginia, 2012” issue• Responsible for selecting topics and writing articles for “Upfront” and “Bellwether” sections of the July/August 2012 issue which included relevant news stories from around the commonwealth• Introduced to web development in PHP and assisted in maintenance of magazine’s websiteKEY ACCOMPLISHMENTS• Wrote online companion piece to a feature article published in June 2012 issue of the magazine – digital companion set publication record for engagement, with over 10,000 views and more than 80 reader comments

• Worked with clients all over the Southeast, assisting in the transportation, storage, and refurbishing of household and commercial goods• Learned how to establish and expand the market for a service• Chosen for promotion to supervise and facilitate the expansion of the Columbia-based company into Greenville, SC and Charlotte, NC