Digital Marketing and Content Strategy Consultant developing integrated marketing campaigns for Coca-Cola's global partnerships team. Projects include - 2018 FIFA World Cup, 2019 FIFA Women's World Cup, Tokyo 2020 Olympic Games, Coca-Cola Zero Sugar Brand Relaunch, 2022 FIFA World Cup Trophy Tour by Coca-Cola Develop and execute creative and digital content strategies, influencer strategies and integrated marketing communications. 2022 FIFA World Cup Trophy Tour - Content Strategy Lead- Check out my work on instagram - @TrophyTour- Developed and executed full content strategy in partnership with FIFA2022 FIFA World Cup- Led all on the ground content operations, creation and distribution for the Coca-Cola Company in Qatar for duration of tournamentTokyo 2020- Influencer and content strategy development - from ideation...to production...to distribution2019 FIFA Women's World Cup• Ideated, developed and implemented our international digital content strategy in support of our global campaign• Managed relationship with 6 professional athletes and developed influencer strategy utilizing relevant digital content2018 FIFA World Cup Campaign• Developed and executed the digital strategy for Coca-Cola’s 2018 FIFA World Cup marketing campaign• Developed digital/social content strategy and managed the process from ideation and capture to editing and distribution for publishing around the globe• Managed and briefed all digital program partners including external suppliers and agencies• Led ideation and partnership development with major social network partners Facebook, Twitter and Google• Executed digital amplification plans of Coca-Cola’s music anthem “Colors” by Jason Derulo, managed all social activations2018 FIFA World Cup Trophy Tour by Coca-Cola - Content Manager

•Expand and develop mobile and online capabilities, and strategize for profitability.•Direct marketing to local businesses and digital media companies.•Promote and incorporate HTML widget technology into existing online media platforms and ad networks.•Analyze app analytics and demographics to optimize and create effective weekly Facebook Ads, increasing downloads 10 fold in 4 months.

- Manage original productions and ensure delivery of shows with the highest levels of production value.- Serve as primary liaison between show executive producers and ETV chief engineer.- Approve and manage production schedules and deadlines.- Work and brainstorm with producers on show ideas, scripts, production and post-production and give notes on necessary improvements through all phases of production. - Manage department budget in coordination with Station Manager

- Worked with the NBAD Products team on all products and streaming services such as NBA League Pass and Summer League Live. Completed product documentation for the entire NBAD department- Competitive Analysis of streaming services similar to League Pass from other sports leagues or entertainment sites/stations including how other sport leagues interact with fans socially- Investigated strengths and areas for improvement of NBAD products- Compiled social reach and content- created data for players, teams, and products in NBA Pulse

News Intern, shadowed reporters/photographers and created my own news packages. Conducted interviews and helped collect b-roll. I frequently worked on the assignment desk, monitoring police radios, answering phones and searching for news tips for the day's broadcast. Also had the opportunity to shadow the director/production team and observe the control room multiple times a day.