Go to Market Strategy, Product Life Cycle, Product Launch, Pricing, Collaboration, Manage Cross Functionally• Conduct comprehensive market research and competitive analysis to identify key opportunities and inform product roadmap decisions. • Provided strategic recommendations to capitalize on market opportunities and optimize overall business performance. • Development of value proposition, messaging, and positioning• Create and lead sales training of new products with continued education support. • Collaborate and work with cross functional teams while cultivating strong and sustainable relationships.• Lead creation and execution of go-to-market strategies of multiple product and product lines. • Manage stakeholder relationships, effectively communicating product vision, progress, and performance metrics to executive leadership and other key stakeholders.• Launch of two new brands which included 10 new products, an additional 4 new products and 2 product redesigns. • Product retirement of our flagship air purifier with a product launch of an improved unit with added interface and monitoring resulting in over $25.5 million in revenue in its first three years.• Works with the customer to understand needs vs. nice to have – being the voice of the customer internally.• Manage pricing and margins to meet business goals and achieve revenue goals.• Collaborates with marketing for product messaging, marketing goals, and promotions. • Assisted in directing product, lifestyle, and brand photoshoots, from location scouting to on-site supervision, resulting in increased engagement. • Managed products in the B2B, B2C, and retail markets. • Assisted with UX design for our user interface.

ERP Implementation, Sourcing, Negotiation, KPIs, Business Reviews• Led the implementation of the purchasing module of our new ERP system, Dynamics 365. • Worked cross functionally to make decisions that were beneficial for all stakeholders. • Developed supplier KPIs and business reviews resulting in improved on time delivery, timely closures of corrective actions, and tracking of cost savings initiatives.• Implemented a supplier onsite agreement to reduce inventory on hand as well as create efficiencies within our system and with personnel.

Sourcing, Negotiation, Commodity Markets, Regulations• Conducted market research to identify and source customer compliant material at competitive prices. • Negotiated contracts, terms, and pricing with suppliers. • Prepared and managed purchase orders, ensuring timely and accurate delivery of products. • Built and maintain strong relationships with suppliers, ensuring a reliable supply chain.• Ensured material was compliant with regulations based on project.