John Rodriguez Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

- Perform LTV:CAC analysis- Define NSM that aligns with client goals- Create ICP for client verticals- Perform competitor research - Identify TAM for client verticals- Assess client content ecosystem to leverage in paid efforts- Perform account audits for a variety of paid platforms- Develop media mix- Create Omnichannel marketing strategy that addresses every stage of the funnel- Execute marketing strategy- Perform daily/weekly account maintenance to mitigate ad waste- Experiment with different tactics- A/B testing- Develop and present client facing QBRs- Manage client relationship- Collaborate with client sales team to ensure leads turn into pipeline revenue- Work across multiple platforms such as Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads & Reddit Ads

United States

- Build & optimize Google & Bing campaigns for a roster of clients across search, display, and YouTube- Define, monitor and analyze trends in clients’ KPIs- Develop paid search/social strategy based on client-specific goals- Actively test and analyze targeting criteria, ad creatives, landing pages and bid strategies to drive results in line with clients’ goals- Communicate performance results and strategy recommendations to clients & secure buy-in from decision makers- Identify and maximize new opportunities for client growth- Think creatively to develop innovative tactics and strategies that drive results- Partner with clients to consult on overall digital marketing strategy- Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities

Houston, Texas Area

- Onboarding new clients- Strategize Google & Facebook Ad campaigns- Manage Facebook & Google Ad accounts- Implement campaign strategies- Analyze performance and optimize when needed- Keyword research- Monitor industry trends- Host of "Knowledge in A Snap"- Website Audits- A/B Testing - Strategize email and social media campaigns- Collaborate with Inbound Marketing team

Houston, Texas

- Monitored and adjusted client PPC campaigns- Created responsive search ads- Performed keyword research for SEO campaigns- Created sitemap for client websites- Evaluated previous months SEO efforts and created monthly report for clients- Performed outreach for link building initiatives

Katy

- Advised business owners on which channels to use to market their product/service- Designed templates for EDDM flyers- Created business cards and banners for small businesses using Photoshop/Publisher- Directed wide scale print projects up to ten weekly - Analyzed sales of previous months to determine future sales quota - Supervised five employees on daily assignments.

Miami, Florida

- Provided analysis on social media performance- Created posts for company’s Instagram and Facebook account- Participated in brainstorming sessions for experiential marketing campaigns- Worked with team to create keynote presentations- Gathered quotes from vendors for the event management team

Houston

- Round Runner- Annotated amount of rounds extinguished- Maintained communication between gun crew and headquarters - Directed classes on the Army Values which included loyalty, duty, respect, selfless service, honor, integrity and personal courage.

Bachelors Of Business Administration (B.B.A.), In Marketing With Minor In Management

Corporate Entrepreneurship Certificate