Jake Martin Email & Phone Number

San Francisco, Ca, Us

Tokyo, Jp

To global brand and comms, add accountability for North America marketing team and vendor performance. Reduced regional marketing cost by 25% YoY while increasing lead volume by 230% and delivering qualified pipeline equivalent to 3X regional revenue in advance of March 2023 IPO. Still day one.

Tokyo, Jp

Brand, comms, and story. Inspirational, aspirational, and authentic. Navigated an upstart brand to three consecutive appearances and Visionary status in Gartner Magic Quadrant.

Tokyo, Jp

Secure, scalable, cloud-native connectivity for the Internet of Things.If that makes sense to you today, we should talk. If it doesn't, I've still got work to do.

Currently working with early-stage startups in SaaS, mHealth, Connected Home, and Experience Design. Focus on brand storytelling, product/market fit, and analytics (user segmentation, channel optimization).

San Diego, Ca, Us

Product Marketing lead for Qualcomm's San Francisco office• Collaborated with Product, Engineering, Legal and Corporate Marketing teams to drive 2014 launch and ongoing product marketing for award-winning AllPlay IoT audio platform, including opportunity assessment and SWOT analysis, identity and positioning, and OEM/content partnerships• Worked closely with leading audio streaming platforms to design compelling home listening experiences for gadget-savvy early adopters and convenience-focused majority consumers• Developed communications platform (including web, collateral, executive keynotes) establishing open-source AllJoyn standard as the leading solution for IOT interoperation• Created identity and go-to-market plan for suite of high-performance consumer mobile messaging applications

San Francisco, Ca, Us

Reporting to CEO, led all marketing for mobile SaaS startup backed by Khosla and Charles River and acquired by Qualcomm. iSkoot taught feature phones new tricks, powered the Skypephone worldwide, and in the US served as the default social media platform for subscribers on AT&T, Verizon, T-Mobile, US Cellular.Guided internal team and external agencies to grow user base from zero to over 1MM monthly uniques. Implemented analytics programs to optimize mobile and social campaign performance, user retention, and high-value user mix (CAC, ARPU, LTV, churn). Implemented qual/quant research program to guide product roadmap.Drove complete identity overhaul and secured consistently favorable coverage in relevant outlets (TechCrunch, GigaOm, WSJ). Established relationships with marketing teams at AT&T, Verizon, T-Mobile, US Cellular, O2 et al to structure brand-enhancing campaigns and promotions designed to engage young social media users.

Nuremberg, Bavaria, De

Increasing focus on data-driven approaches to marketing strategy and execution led to leadership role with top-5 global market research firm as Key Account Manager responsible for GfK Automotive’s relationships with Toyota Motor Sales North America (Toyota, Lexus and Scion) and Mazda Motor of America.Led team of associates and consultants to author and present frequent state-of-market studies and ad-hoc analysis to senior client executives and agency leads. Responsible for revenue/margin, client satisfaction, account planning, and delivery of approx. $1.5MM in annual quantitative research and consulting services. Identified, qualified, proposed and closed new business opportunities to grow account by 20-30% in each year of ownership.

Boston, Ma, Us

Recruited by Fast Five consulting leader to drive content strategy for ground-up, CMS-driven redesigns of Infiniti.com and AudiUSA.com and serve as companywide SME for Automotive practice.Promoted to Account Lead for Nissan Interactive Marketing relationship. Drove SOWs and creative briefs and managed resources, timelines and budgets across multiple delivery tracks with value of over $5MM/yr, delivered by an Interactive Agency of Record team of 44 professionals in Los Angeles and New Delhi. Partnered with client executives and stakeholders to establish strategic direction. Served as point person for cross-agency marketing integration, aligning online/interactive initiatives and creative with agency teams representing national, regional, Latino, youth/urban, direct, and collateral.

El Segundo, Ca, Us

Authored key sections of business plan that helped E-commerce pioneer raise $35M B round. Left PhD program to lead web content development as audience grew from 45K to over 900K monthly uniques, valuation grew from $12M to over $1B, and company grew from 30 to 500+ employeesConducted traffic analysis, usability testing, and consumer clinics. Streamlined path-to-purchase. Developed functional and editorial content. Designed research tools and streamlined path-to-purchase. Served as direct POC for external advertising agency, working with executive and agency teams to establish creative direction and optimize media mix and placement (print, radio, television, online)

Ba, English

Ma/Phd Abd, Literature And Technology