Experienced Marketing Manager in the electrical wholesale industry. Skilled in Brand Management, Business Development, Marketing Strategy, Digital Marketing, eCommerce and Social Media. Strong marketing professional with a passion in driving teams that delivery real ROI.
-
DirectorHighpoint Mowers & ChainsawsMelbourne, Vic, Au
-
Marketing ManagerLawrence & Hanson Nov 2015 - PresentSouth MelbourneLawrence & Hanson is Australia’s most recognised electrical wholesaler with a strong heritage and over 150 branches. Since 1886 we’ve been supplying quality products to customers across multiple market sectors, including residential, commercial and industrial.‘We Know Electrical’ and strive to be the wholesaler of choice for knowledge, customer service, digital business solutions, consistent pricing and stock availability. -
Marketing ManagerMiddy'S Data & Electrical Apr 2012 - Nov 2015Melbourne, AustraliaMiddy's is Australia's largest independent electrical wholesaler and has been family owned since 1928. Their nationwide network of 95 branches provides electrical professionals with all the resources to ensure they get the most out of your business.Job Responsibilities:⎯ Management: Initiate and develop the marketing direction for the national network of 95 branches and encompassing all facets of marketing.⎯ Co-Branded Campaigns: Working with our Purchasing department developing strategies with key suppliers to launch new products, increase sales and position supplier brands within our business.⎯ Merchandising: Manage all company display stands, promotional merchandise and POS collateral.⎯ Event management: Hosted 3000 customers at Luna Park as part of a bi-annual Family Fun Day loyalty program. Also manage national networking events (25 events annually) that incorporate a cocktail trade show, gala dinner, and entertainment as well as business presentations. ⎯ Digital Management: All the Company’s online presence including websites, social media, mobile, advertising and directories.⎯ Brand Management: Secondary company brands include Habitat, Middy’s Technologies, Middy’s Energy Smart, Middy’s Lighting, Middy’s Rail, Middy’s Smart Centres.⎯ Research: Monitor and provide analysis on competitors, suppliers and associations within the market.⎯ Sourcing: Manage all marketing suppliers and resources including print, digital, public relations, merchandise, associations and partnerships.⎯ IP Management: Manage the companies Intellectual Property including trademarks, registrations, domains etc. -
National Marketing ManagerThe Sign Supermarket Jan 2010 - Mar 2012Melbourne, AustraliaThe Sign Supermarket is one of Australia’s largest suppliers of signage products. From flags and banners, to more structured event signage or even a custom built trade show booth, they have the range, stock and staff to ensure your brand gets exposed to your target audience.Job Responsibilities:⎯ Marketing: Develop, present and manage marketing strategies, sales campaigns and promotions for the business.⎯ Sales Development: Develop sales incentives and collateral to assist business development managers maintain and broaden customer base.⎯ Product Development: Conduct market research to discover new opportunities in the market. Visit international product fairs to stay current and maintain relationships with current suppliers.⎯ Budgeting: Manage both marketing and purchasing budgets. Create pricing strategy for retail, wholesale and preferred supplier categories. ⎯ Purchasing: Manage purchasing decisions both internationally and local⎯ Management: Manage a team including business development managers, graphic designers, accounts payable and warehouse staff.
-
Senior Account & Merchandise ManagerRdi Marketing Sep 2007 - Mar 2012Melbourne, AustraliaRDI Marketing is a full service marketing agency designed with the client in mind.Job Responsibilities:⎯ Marketing Consultant: Develop, present and manage marketing and business solutions for clients that not only grew sales, market share and brand awareness but reinforce or establish their position in the market place⎯ Incentive & Sales Programs: Build incentive and sales programs that fulfill and exceed client brief and expectations that may include increasing sales workforce output, creating a demand for products or services, achieving sales targets and developing brand loyalty⎯ Brand Management: Ongoing management of client brands that helped increasing awareness and maintain positioning in market by ensuring integrity of brand is always upheld where ever and whenever the brand may be exposed to consumers⎯ Online Marketing: Design and usability of websites and opportunity for online advertising. Social media marketing including setting up blogs, facebook groups, twitter accounts, YouTube seeding and identifying new opportunities through new technologies⎯ Advertising: From concept through to creative brief, production and delivery across all mediums ⎯ POS merchandising: design, develop and deliver effective and cost efficient merchandising options for clients⎯ International Procurement: Manufacturing, product sourcing, product development, quality control, packaging, shipping, warehousing and distribution⎯ Market Research: Conducted through online surveys, direct marketing, promotions, workshops, focus groups and social media⎯ Sponsorship: Develop and sustain integral business sponsorship programs⎯ Trade Shows: Design and manage local & International trade shows⎯ Event Management: Conceptualise, coordinate and manage National product launches and road shows. Manage National award programs and ceremony dinners including stage production, entertainment, show reels, judging, hospitality etc. -
Online Services And Merchandise ExecutiveCpa Australia 2005 - 2007Melbourne, AustraliaCPA Australia is one of the world's largest accounting bodies with a membership of more than 150,000 finance, accounting and business professionals in 121 countries across the globe. Core services to Members include education, training, technical support and advocacy. Employees and Members work together with local and international bodies to represent the views and concerns of the profession to governments, regulators, industries, academia and the general public.Job Responsibilities:⎯ Product Manager of SkillsNet (online courses) and INTHEBLACK (magazine) product lines⎯ Manage concept testing process from the development of questions to delivery of surveys and presentation of final reports.⎯ Produce and develop interactive html survey emails.⎯ Analyse captured data, identify trends and compile reports for management to ensure new product development to remains market and member-driven.⎯ Development and delivery of e-Learning product training/information sessions to Coordinators and Facilitators⎯ Development and implementation of merchandising plans for face-to-face events including Congresses and Conferences⎯ Development and implementation of marketing campaigns for specific product lines⎯ Negotiation of licensing agreements -
Technical Support SpecialistNational Australia Bank 2000 - 2005Melbourne, AustraliaNational Australia Bank, or NAB, as we’re known to most, is a financial services organisation that operates in Australia, New Zealand, Asia, the United Kingdom and United States. They provide quality financial products and services, and pride ourselves on being fair when it comes to fees and charges. We strive for balanced relationships with our customers that are built on the principles of help, guidance and advice. We’re the bank that’s all about more give, less take.
Joel Gardner Education Details
-
Marketing
Frequently Asked Questions about Joel Gardner
What company does Joel Gardner work for?
Joel Gardner works for Highpoint Mowers & Chainsaws
What is Joel Gardner's role at the current company?
Joel Gardner's current role is Director.
What schools did Joel Gardner attend?
Joel Gardner attended Victoria University.
Not the Joel Gardner you were looking for?
-
Joel Gardner
Greater Sydney Area -
-
-
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial