Rich Wilson

Rich Wilson Email and Phone Number

I make businesses more compelling and more visible to customers. @ Bloomfield Growth Agency, LLC
Rich Wilson's Location
Gainesville, Georgia, United States, United States
Rich Wilson's Contact Details

Rich Wilson personal email

n/a
About Rich Wilson

Rich Wilson is an experienced Marketing and Customer Experience executive making brands more meaningful to customers by implementing customer-first demand generation, customer service and product insights methodologies. Multiple awards for innovative Demand Generation / Revenue Marketing innovations and certified in CX by Forrester and in Design Thinking by MIT, Rich is building Kimberly-Clark's first Customer Experience practice, guiding digital transformation efforts and putting customer empathy at the center of critical business decisions.

Rich Wilson's Current Company Details
Bloomfield Growth Agency, LLC

Bloomfield Growth Agency, Llc

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I make businesses more compelling and more visible to customers.
Rich Wilson Work Experience Details
  • Bloomfield Growth Agency, Llc
    Founder And President
    Bloomfield Growth Agency, Llc Dec 2022 - Present
    Bloomfield Growth Agency is a company that leverages CX and Marketing to help businesses grow online by creating memorable and valuable experiences for their customers from the start. This new company is not your typical CX or Marketing agency. It is a venture that blends both fields to create holistic online growth strategies for businesses looking for more opportunities to expand customer relationships. We know the whole idea of customer experience starts with attracting and converting new relationships - starting off on the right foot with positive experiences in search, content and ads that affect the entire customer lifecycle.
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  • Kimberly-Clark Professional
    Global Director Of Customer Experience Strategy (Cx)
    Kimberly-Clark Professional Nov 2020 - Jan 2023
    Roswell, Ga, Us
    Leader of the Global Customer Experience Strategy Center of Excellence COE. Co-architecting the Demand Generation, Customer Insights and Service Design Strategy orgs as the company pivots to a focus on greater customer centricity. Bringing the customer to the forefront of marketing communications, product development and service design strategy. Heavy emphasis on Customer Experience Mapping, Marketing Strategy and Service Design to inform end-to-end customer engagement strategy. Leading global CRM and marketing analytics functions. Redesigning the Innovation Management Framework as part of a cross-functional SWAT team to integrate customer insights more deeply into the innovation process. Highlights include:• Designed Global COE Org Structure for Marketing and CX Strategy, defined mission, and built Kimberly-Clark's first CX insights-driven, multi-functional team with representation in every global region• Defined Global Playbook for Customer Experience/Journey Mapping, uncovered critical experience gaps via mapping process, and led rollout to all regional CX teams worldwide• Discovered Statistical Tie Between Sentiment and Revenue via customer relationship survey and CX platform, which highlighted key focus areas and financial value to company
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  • Kimberly-Clark Professional
    Global Cx Leader
    Kimberly-Clark Professional Nov 2018 - Nov 2020
    Roswell, Ga, Us
    Designing holistic Customer Experience (CX) Strategy for Kimberly-Clark Professional, a global Fortune 500 global. Building end-to-end journey maps, integrating voice of customer insights and operational data to identify key "moments that matter" in customer relationships. Developing and managing cross-functional teams across multiple global regions to standardize customer-first mentality and architecture of new service design processes. VoC: Building a global Voice of Customer program with key driver analysis to identify how specific experiences translate to increases or decreases in revenue. Introducing CX tech stack that brings together Qualtrics, Salesforce (Service Cloud and CRM), SAP and CTI technology. Data Integration: Leading the effort to identify key customer and operational insights across the global enterprise to gain a more holistic understanding of the customer experience. Service Design: Redeveloping a new process for end-to-end customer service design that starts with the ideal customer state, based on data and insights, and translates requirements to operational execution. Demand Generation: Elevating lifecycle marketing by integrating journey mapping and advanced scoring into CRM-driven campaigns.Design Thinking: Implementing an empathy-based approach to new product innovation and service design that includes rapid prototyping, testing and collaboration between innovation, CX and marketing teams.
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  • Brightwave, An Ansira Company
    Vp Of Customer Experience (Cx) & Marketing
    Brightwave, An Ansira Company Aug 2016 - Nov 2018
    Drove the vision and led key client pitches for CX-based behavioral marketing initiatives. Crafted key new service offering concepts contributing to 40% agency growth in 2017. Responsible for leading the Creative, Technology and Strategy departments, accounting for 20+ employees.
  • Look Listen
    Interim Assoc. Vp Of Customer Experience (Cx) & Marketing
    Look Listen Feb 2016 - Jul 2016
    Atlanta, Georgia, Us
    Completed transition period after the sale and exit from Big Scary Cranium.
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  • Big Scary Cranium
    Founder, Head Of Cx Strategy & Marketing
    Big Scary Cranium Jan 2009 - Feb 2016
    Atlanta, Us
    Founded a successful customer experience agency, providing advanced, unrivaled solutions that transformed the ways in which clients engaged their customers through various marketing cloud platforms. Responsible for developing all leads, pitches and closing professional services engagements. Partnered with IBM Silverpop to sell several major brands into regular use of advanced marketing automation for the very first time. Structured and sold strategic engagements to major brands focused on campaign and data strategies, helping them to build unique automation environments using rich data and dynamic scoring models.
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  • J. Walter Thompson Inside
    Creative Director
    J. Walter Thompson Inside Feb 2008 - Dec 2008
    Structured and sold creative concepts and professional services engagements utilizing a full-service team to develop specialized campaigns for clients including Children's Healthcare, The Home Depot and Chick-fil-A.
  • Iq Interactive
    Copywriter / Associate Creative Director
    Iq Interactive Oct 2005 - Sep 2007
    Atlanta, Ga, Us
    Managing creative teams in developing engaging online campaigns for Wachovia, Universal Studios Orlando, Merck Pharmaceuticals, IBM PartnerWorld, The National Geographic Channel, Royal Caribbean Cruises, Celebrity Cruises.
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  • Current, Inc.
    Copywriter
    Current, Inc. Mar 2000 - May 2005
    Copywriter working with Art Directors, Photographers and other creative folks to create advertising and marketing campaigns for a variety of primarily retail clients.
  • Harland Direct Marketing
    Freelance Copywriter
    Harland Direct Marketing Apr 1998 - Sep 1999
    Harland Direct Marketing was a division of The John H. Harland Company. As a Copywriter, it was my task to work with other members of the creative staff to develop compelling direct marketing campaigns for clients primarily within the financial industries.
  • Folio Z Technology Marketing
    Freelance Copywriter
    Folio Z Technology Marketing May 1997 - Aug 1997
    San Mateo, California, Us
    Working to develop original creative advertising campaigns for clients within the engineering and technology industries.
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  • Wuog 90.5Fm
    Promotions Director
    Wuog 90.5Fm May 1996 - May 1997
    Director of Promotions for the 13th largest student-run college radio station in the U.S. Responsible for all advertising and promotional activities including on air promotions, event planning and outdoor advertising.

Rich Wilson Skills

Customer Experience Direct Marketing Awesomeness Online Marketing Brand Development Digital Strategy Web Content User Experience Web Design Digital Media Interaction Design Content Marketing Digital Marketing Advertising Lead Generation Integrated Marketing Seo Strategy Interactive Marketing Demand Generation Online Advertising Interactive Advertising Marketing Customer Journey Mapping Social Media Marketing Creative Direction Email Marketing Art Direction User Interface Design Marketing Strategy Copywriting Search Engine Optimization Branding And Identity

Rich Wilson Education Details

  • The University Of Georgia
    The University Of Georgia
    Advertising
  • The Creative Circus
    The Creative Circus
    Copywriting

Frequently Asked Questions about Rich Wilson

What company does Rich Wilson work for?

Rich Wilson works for Bloomfield Growth Agency, Llc

What is Rich Wilson's role at the current company?

Rich Wilson's current role is I make businesses more compelling and more visible to customers..

What is Rich Wilson's email address?

Rich Wilson's email address is rw****@****ive.com

What is Rich Wilson's direct phone number?

Rich Wilson's direct phone number is +121221*****

What schools did Rich Wilson attend?

Rich Wilson attended The University Of Georgia, The Creative Circus.

What are some of Rich Wilson's interests?

Rich Wilson has interest in Anthropology, Bocce, Science And Technology, Golf, My Family, Travel, Geopolitics.

What skills is Rich Wilson known for?

Rich Wilson has skills like Customer Experience, Direct Marketing, Awesomeness, Online Marketing, Brand Development, Digital Strategy, Web Content, User Experience, Web Design, Digital Media, Interaction Design, Content Marketing.

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