Rich Wilson Email & Phone Number

Bloomfield Growth Agency is a company that leverages CX and Marketing to help businesses grow online by creating memorable and valuable experiences for their customers from the start. This new company is not your typical CX or Marketing agency. It is a venture that blends both fields to create holistic online growth strategies for businesses looking for more opportunities to expand customer relationships. We know the whole idea of customer experience starts with attracting and converting new relationships - starting off on the right foot with positive experiences in search, content and ads that affect the entire customer lifecycle.

Roswell, Ga, Us

Leader of the Global Customer Experience Strategy Center of Excellence COE. Co-architecting the Demand Generation, Customer Insights and Service Design Strategy orgs as the company pivots to a focus on greater customer centricity. Bringing the customer to the forefront of marketing communications, product development and service design strategy. Heavy emphasis on Customer Experience Mapping, Marketing Strategy and Service Design to inform end-to-end customer engagement strategy. Leading global CRM and marketing analytics functions. Redesigning the Innovation Management Framework as part of a cross-functional SWAT team to integrate customer insights more deeply into the innovation process. Highlights include:• Designed Global COE Org Structure for Marketing and CX Strategy, defined mission, and built Kimberly-Clark's first CX insights-driven, multi-functional team with representation in every global region• Defined Global Playbook for Customer Experience/Journey Mapping, uncovered critical experience gaps via mapping process, and led rollout to all regional CX teams worldwide• Discovered Statistical Tie Between Sentiment and Revenue via customer relationship survey and CX platform, which highlighted key focus areas and financial value to company

Roswell, Ga, Us

Designing holistic Customer Experience (CX) Strategy for Kimberly-Clark Professional, a global Fortune 500 global. Building end-to-end journey maps, integrating voice of customer insights and operational data to identify key "moments that matter" in customer relationships. Developing and managing cross-functional teams across multiple global regions to standardize customer-first mentality and architecture of new service design processes. VoC: Building a global Voice of Customer program with key driver analysis to identify how specific experiences translate to increases or decreases in revenue. Introducing CX tech stack that brings together Qualtrics, Salesforce (Service Cloud and CRM), SAP and CTI technology. Data Integration: Leading the effort to identify key customer and operational insights across the global enterprise to gain a more holistic understanding of the customer experience. Service Design: Redeveloping a new process for end-to-end customer service design that starts with the ideal customer state, based on data and insights, and translates requirements to operational execution. Demand Generation: Elevating lifecycle marketing by integrating journey mapping and advanced scoring into CRM-driven campaigns.Design Thinking: Implementing an empathy-based approach to new product innovation and service design that includes rapid prototyping, testing and collaboration between innovation, CX and marketing teams.

Drove the vision and led key client pitches for CX-based behavioral marketing initiatives. Crafted key new service offering concepts contributing to 40% agency growth in 2017. Responsible for leading the Creative, Technology and Strategy departments, accounting for 20+ employees.

Atlanta, Georgia, Us

Completed transition period after the sale and exit from Big Scary Cranium.

Atlanta, Us

Founded a successful customer experience agency, providing advanced, unrivaled solutions that transformed the ways in which clients engaged their customers through various marketing cloud platforms. Responsible for developing all leads, pitches and closing professional services engagements. Partnered with IBM Silverpop to sell several major brands into regular use of advanced marketing automation for the very first time. Structured and sold strategic engagements to major brands focused on campaign and data strategies, helping them to build unique automation environments using rich data and dynamic scoring models.

Structured and sold creative concepts and professional services engagements utilizing a full-service team to develop specialized campaigns for clients including Children's Healthcare, The Home Depot and Chick-fil-A.

Atlanta, Ga, Us

Managing creative teams in developing engaging online campaigns for Wachovia, Universal Studios Orlando, Merck Pharmaceuticals, IBM PartnerWorld, The National Geographic Channel, Royal Caribbean Cruises, Celebrity Cruises.

Copywriter working with Art Directors, Photographers and other creative folks to create advertising and marketing campaigns for a variety of primarily retail clients.

Harland Direct Marketing was a division of The John H. Harland Company. As a Copywriter, it was my task to work with other members of the creative staff to develop compelling direct marketing campaigns for clients primarily within the financial industries.

San Mateo, California, Us

Working to develop original creative advertising campaigns for clients within the engineering and technology industries.

Director of Promotions for the 13th largest student-run college radio station in the U.S. Responsible for all advertising and promotional activities including on air promotions, event planning and outdoor advertising.

Bachelor, Advertising

Copywriting