Optimizing the E-commerce platform of Constyle and implementing social advertising and SEA campaigns. Together with improved SEO and smart campaigns we're outperforming the market.

Amazed at the high price of performance wetsuits, we made it our mission to find a way of bringing a fair priced high-end wetsuit on to the market. www.srface.com

Online strategy and campaign management for the best Juices in town.

Mantelaar links medicine students to the elderly for care and companionship. They stand for a good balance between care and personal attention. My role was to give advice on the marketing strategy and execution.

Responsible for Marketing communication strategy and creative concept development for Foot Locker Europe with a focus on enhancing brand awareness and building brand preference in the category through the development of innovative and inspiring consumer experiences at all touch points. These include social media, e-commerce and the retail environment.

Garcia Jeans is a Dutch Jeans brand with an Italian heritage designing collections that deliver an amazing value for money. My role as the Marketing and Communications Manager include:* Leading the concept, design and development of the online platform www.garciajeans.com* Manage the e-commerce and social media team* Define the brand identity & message in design and photography. Translate into integrated campaigns* Strategic marketing planning; create commitment with all… Show more Garcia Jeans is a Dutch Jeans brand with an Italian heritage designing collections that deliver an amazing value for money. My role as the Marketing and Communications Manager include:* Leading the concept, design and development of the online platform www.garciajeans.com* Manage the e-commerce and social media team* Define the brand identity & message in design and photography. Translate into integrated campaigns* Strategic marketing planning; create commitment with all stakeholders* Make sure the brand message is communicated consistently and develop new concepts for: - International trade shows - Showroom experience in European key countries - Monobrand stores & shop in shop concepts - Sales pitches and brand presentations* Bi-annual international sales meeting project including fashion shows & presentations* Coach, train and manage the marketing department (Ecom, Visual merchandising, Studio, PR, Retail Marketing, Events, 10FTE) Show less

"Create a credible boardwear brand that can compete with the established brands in the market". To achieve this goal I created the brand idea based on the brand heritage “to protest against all obstacles that stand in between you and your board”. Together with Amsterdam based Advertising Agency KesselsKramer we developed a communication concept that was new to the board sport market and really stood out.A new website www.protest.eu was the central platform to do this with social media… Show more "Create a credible boardwear brand that can compete with the established brands in the market". To achieve this goal I created the brand idea based on the brand heritage “to protest against all obstacles that stand in between you and your board”. Together with Amsterdam based Advertising Agency KesselsKramer we developed a communication concept that was new to the board sport market and really stood out.A new website www.protest.eu was the central platform to do this with social media, blogs and youtube seamless integrated. With small, creative production teams and our team riders, content like the Protest Fund, storiesfromheretothere ( https://vimeo.com/protestsportswear/1 ), viral clips and brand videos were created to increase not only brand awareness but also to activate the brand. These campaigns were run as integrated campaigns across Europe also using outdoor, print, online advertising, social media, PR, retail, trade shows and International events like The Arctic Challenge and WSL world tour surf events. Results:* Successful repositioning of the brand including new logo design* Significant increase in credibility of the brand among athletes, media, boardsport enthousiasts* Outperformed the market in sales* FWA Award for www.protest.eu* Over 40.000 Facebook followers within 2 years* Over 1.000.000 Youtube views within 2 years Show less

Introducing a mobile phone proposition based on (free) music as USP. In a pre iTunes / iPhone era, my role was to develop the proposition, provide technical solutions and market the concept.

AD was a brand of “PcM Uitgevers” and the more mainstream newspaper among the other titles Volkskrant, NRC, Trouw and Het Parool. My most important goals were to raise brand preference and grow / retain the number of subscribers on the newspaper together with single copy sales in the retail channel. To achieve these goals several nationwide campaigns were launched and transferred into subscriptions using smart direct marketing and CRM to increase loyalty. Projects include:* Management and… Show more AD was a brand of “PcM Uitgevers” and the more mainstream newspaper among the other titles Volkskrant, NRC, Trouw and Het Parool. My most important goals were to raise brand preference and grow / retain the number of subscribers on the newspaper together with single copy sales in the retail channel. To achieve these goals several nationwide campaigns were launched and transferred into subscriptions using smart direct marketing and CRM to increase loyalty. Projects include:* Management and briefing of advertising and media agencies (Ubachs Wisbrun, Lowe, Draft, Mindshare, Viacom, Clear Channel)* Repositioning AD (together with Positioneringsgroep) resulting in the introduction of “AD Sportwereld” and the tabloid format.* Multiple integrated campaigns using TV, radio, print, outdoor, DM, online, PR, sponsoring and events* Sponsorships: Rotterdam Marathon, North Sea Jazz, Fast Forward Dance Parade, Feyenoord* Integration of Airmiles loyalty program in DM and CRM strategy * AD.nl, webshop and online games like Rondemaster and Teammaster* Introduction of AD on Vodafone Live* Continuous market research and focus group tests with in house department and TNS NIPOManager of the marketing department (PR, DM, CRM, Communications, Traffic, 7 FTE) Show less

Responsible for the circulation goals of the biggest newspaper in the Rotterdam area. I used databased direct marketing & analysis for lead generation, conversion, cross selling and CRM management of subscriptions. Introduced and managed the webshop to increase cross selling and customer loyalty. Leading all market research projects (customer satisfaction, product, brand awareness & preference, geo marktprofiel). Co developed ATL campaigns (radio, print, outdoor) and events.

Spector was the biggest “photofinisher” in Europe and used a highly innovative CRM loyalty card for her clients / retailers to improve retail performance. The loyalty program used computerized check out systems in over 150 retail stores that collected valuable consumer data. My job was to analyze these data and prepare a local marketing plan for each retailer based on the issues (awareness, traffic, routing, conversion, cross / up sell). I presented these plans (which included a geo marketing… Show more Spector was the biggest “photofinisher” in Europe and used a highly innovative CRM loyalty card for her clients / retailers to improve retail performance. The loyalty program used computerized check out systems in over 150 retail stores that collected valuable consumer data. My job was to analyze these data and prepare a local marketing plan for each retailer based on the issues (awareness, traffic, routing, conversion, cross / up sell). I presented these plans (which included a geo marketing profile) together with the account manager to the client / retailer with a budget for communication. I used HQ standardized POP communication packages and/or SIS solutions together with customized campaigns to reach the goals that were set in the plans. Show less