Jim RoyceAnticipation.MarketingWe provide arts, culture and entertainment clients with solution services: strategic marketing, branding, advertising, sales strategies with dynamic ticket pricing. Ready access to seasoned associates and theatrical professionals for copywriting, graphic design, film/video commercial production, print brokers, promotional specialists, ticketing and pricing, audience research/feedback.Clients include Center Theatre Group of Los Angeles, Los Angeles Theatre Center, Valley Performing Arts Center in L.A., Lookingglass Theatre in Chicago, Lewis Family Playhouse in Rancho Cucamonga, Woolly Mammoth Theatre Company in Washington DC, China HuaTeng Film and TV Culture (USA and China), East West Players and Japanese American Cultural & Community Center in LA.Jim @ JimRoyce.com

During my tenure, Center Theatre Group realized $500 million from sales of more than 13 million tickets, averaging 700,000 annually, including a season ticket base of nearly 50,000 members, the highest in California.Supervised a 75-member staff and all activities related to brand management, marketing, advertising, press, ticket sales and customer services for the Mark Taper Forum (732 seats) and Ahmanson Theatre (2,000 seats) at the Music Center in downtown Los Angeles and Kirk Douglas Theatre (317 seats) in nearby Culver City.For these three CTG venues, oversaw 46 distinct theatrical seasons with 875,000 season ticket subscriptions sold. CTG has a vibrant and diverse programming schedule which included first-run Los Angeles engagements to and from Broadway and London's West End, including: RENT, Jersey Boys, Avenue Q, Spring Awakening, The Color Purple, Spamalot, Dame Edna, Mary Poppins, Les Miserables, Anything Goes, War Horse, American Idiot, Follies, Bloody Bloody Andrew Jackson, and many others. Other exclusive first-run Los Angeles engagements included: Vanya and Sonia and Masha and Spike, End of the Rainbow, Clybourne Park, Other Desert Cities, RED, 33 Variations with Jane Fonda, God of Carnage with original Broadway cast, Tim Crouch's The Author, August: Osage County, Little Dog Laughed, Who's Afraid of Virginia Wolf, and the American premieres of Matthew Bourne's acclaimed works from London: Swan Lake, The Car Man, Edward Scissorhands, Nutcracker, Cinderella and Sleeping Beauty.

A diverse arts clientele included the celebrated opening of San Francisco’s Yerba Buena Center for the Arts, Cirque du Soleil, San Francisco Jazz Festival, Minnesota Orchestra, leading foundations and arts agencies, popular musical theatre, contemporary dance, emerging visual artists and the American Premiere of Lucasfilm's The Art of Star Wars, an exhibition of the drawings, props, costumes and models created for the original films.

Supervised marketing and ticket sales for the premiere opening and first two years of operation. The Center is a $44 million facility designed by Pritzker Prize-winner Fumihiko Maki to house major visual art exhibitions, a 700-seat state-of-the-art theater (frequently used by APPLE for product announcements), a flexible exhibition/performance space, intimate film theatre and 2500-seat outdoor amphitheater in the SOMA district of downtown San Francisco.

Joined to re-invigorate the company's marketing practices following a transition from the founding artistic director to a new era of theatrical work. Instituted a data base marketing system that was state of the art at that time to rebuild subscription audiences after a severe drop to 11,000 in the previous administration to over 19,000. Honed skills in crisis management following the 1989 Loma Prieta earthquake which forced the company out of the Geary Theatre, its long-time home, and into seven temporary venues throughout San Francisco.

Supervised marketing and sales, increased season ticket subscriptions by 50% from 10,500 to over 15,000 at the same time the number of performances increased to a season maximum over 11 months annually in the original 400-seat house. Introduced data base marketing for season and single ticket sales and developed cost effective methods for reaching maximum revenue goals.

One of founders including M. Burke Walker, Kurt Beattie and a company of actors. The Space was one of the most successful small theatres of its time.

Began my acting career at ACT, joined Actors' Equity (still a current member) and worked in many productions, until 1980 when I decided to continue my career in promotions and management.

Major Labor Day weekend festival of the arts attracting over 200,000 people to Seattle Center. Programming included theatre, music (new, classical, jazz, folk), film, dance, crafts and the visual arts.