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John Ridley Email & Phone Number

SEO Strategist at CARFAX
Location: Washington, District Of Columbia, United States 13 work roles 2 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
CARFAX
Role
SEO Strategist
Location
Washington, District Of Columbia, United States
Company size
1501 employees

Who is John Ridley? Overview

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Quick answer

John Ridley is listed as SEO Strategist at CARFAX, a company with 1501 employees, based in Washington, District Of Columbia, United States. AeroLeads shows a matched LinkedIn profile for John Ridley.

John Ridley previously worked as SEO Director - Home Assets at Home Solutions and Senior SEO Analyst - Autos at U.S. News & World Report. John Ridley holds Bachelor’S Degree, Political Science And Government (Minors: Computer Science, Corporate Strategy), 3.35 from Vanderbilt University.

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CARFAX

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Profile bio

About John Ridley

Digital marketing leader, with a decade of experience boosting organic traffic across a variety of companies and industries. Expert in SEO-focused business strategy including keyword research, content mapping, performance analysis, technical site optimizations, and local SEO. Experienced people manager and certified project manager who excels in team environments and is motivated by team success above all else. Specialize in both technical SEO enhancements (site crawlability, structured data markup, Core Web Vitals, URL hierarchy) and SEO-focused content strategy (keyword research, content mapping, onpage optimization, template briefing). Seeking a leadership role to accelerate organic business growth while continuing to nurture and develop a holistic digital marketing skill set.

Current workplace

John Ridley's current company

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CARFAX
Carfax
SEO Strategist
Washington, DC, US
Website
carfax.com
Employees
1501
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13 roles

John Ridley work experience

A career timeline built from the work history available for this profile.

Seo Strategist

Carfax

Washington, DC, US

Seo Director - Home Assets

Home Solutions

Washington, District Of Columbia, United States

  • Developed and managed SEO strategy for a portfolio of 7 automotive sites with an emphasis on growing share of voice in categories with strong affiliate revenue, including Car Warranties, Car Insurance, and Car Loans..
  • Grew Auto Media LLC from nascency into a $10M+ ARR business in fewer than three years
  • Increased share of voice in core categories to grow organic traffic to 1M+ monthly visits, and launched three new categories to grow outside of core operations
  • Hired & led a content marketing team to drive 100+ quality organic backlinks/month via journalist outreach
  • Oversaw the the acquisition and growth of our flagship property, Automoblog.com, as well as the initiation of two key media partnerships
Jan 2021 - Aug 2024

Senior Seo Analyst - Autos

U.S. News & World Report

Washington D.C. Metro Area

  • Led SEO for the cars.usnews.com subdomain by supporting a team of writers and developers to grow organic traffic and revenue. Managed a backlog of SEO-focused development initiatives in scrums & sprint planning and.
  • Grew traffic on the Used Car Inventory portal from <10k visits/month to >100k visits/month (+1,000%) via structural site improvements and UX enhancements in coordination with Product Manager
  • Programmatically generated static high-volume variations of Car Comparison models to boost organic traffic +90k monthly visits (+125%)
  • Launched Car Insurance as a net new product for the team including content mapping, synthesizing proprietary data, and briefing all content templates to grow it into a $3M+ ARR product in <1 year
Dec 2019 - Jan 2021

Senior Seo Associate

Go Fish Digital

Arlington, VA

  • Managed as many as 12 client accounts at once across a variety of industries. Responsible for devising and executing SEO strategy for each client - including technical site improvements, content planning, onpage.
  • Diagnosed and resolved Single Page Architecture/Angular.js crawling issues for Cove Coworking, enabling Googlebot to crawl and index content beyond the homepage and scaling organic traffic to >8k monthly visits
  • Grew organic traffic +15k visits (+100%) for local service provider Michael & Son with a focus on local rank improvement in key cities
  • Improved rank for target keyword “engagement ring” (MSV 300k+) for Brilliant Earth from spot 10 to spot 2 against high-DA competition including Kay, Tiffany, Jared, and Blue Nile
  • Deployed the launch of a second location in Google My Business for EmPower Solar in Long Island, NY after a successful multi-year local SEO strategy on the original location
  • Scaled seasonal organic traffic +40k visits (+400%) for artificial Christmas tree provider Treetopia with a focus on improving rank for target ecommerce terms in advance of the holiday season
Jun 2017 - Aug 2018

Seo Associate

Go Fish Digital

Washington, District Of Columbia, United States

Jan 2016 - Jun 2017

Seo Intern

Go Fish Digital

Washington, District Of Columbia, United States

Jun 2015 - Jan 2016

Student

Vanderbilt University

Nashville, TN

Bachelor of Arts, Political ScienceMinors: Computer Science, Corporate StrategyDean's List

Aug 2012 - Dec 2015

Social Media Manager

Vanderbilt University

Nashville, TN

Started and Manage Facebook and Twitter accounts for Vanderbilt Office of Trademark Licensing; oversaw office promotions and product specials

Sep 2014 - May 2015

Ceo/Founder

Two Brothers Web Design

Flagstaff, AZ

Founded Web Design Service for Solo Practitioner Attorneys; learned SEO/Web Marketing/Client Outreach

Dec 2013 - Jun 2015

Koch Summer Intern

Charles Koch Institute

Arlington, VA

Educated and trained in Market-Based Management philosophy; designed social media graphics and thumbnails to promote National Taxpayers Union Foundation's annual publication, BillTally; researched budget impact of 20+ bills proposed in Congress

Jun 2014 - Aug 2014

Sarah T. Hermann Summer Intern

Young America'S Foundation

Santa Barbara, California Area

Organized high school and college conferences/seminars; led tours of the Reagan Ranch and Reagan Ranch Center; General office maintenance

Jun 2013 - Aug 2013
Team & coworkers

Colleagues at CARFAX

Other employees you can reach at carfax.com. View company contacts for 1501 employees →

AN Airton Nuñez Nuñez Airton Nuñez Nuñez Colleague at Carfax Santiago, Santiago Metropolitan Region, Chile, Chile View → AB A Bhardwaj A Bhardwaj Colleague at Carfax London, Ontario, Canada, Canada View → RB Rob Barish Rob Barish Colleague at Carfax Erie, Pennsylvania, United States, United States View → DM David Mackenzie David Mackenzie Colleague at Carfax Kitchener, Ontario, Canada, Canada View → KN Keren Nanneti, Pmp® Keren Nanneti, Pmp® Colleague at Carfax London, Ontario, Canada, Canada View → DC Dupree Calfee Dupree Calfee Colleague at Carfax Washington DC-Baltimore Area, United States View → EG Ellen Green Ellen Green Colleague at Carfax Herndon, Virginia, United States, United States View → DH Darcy Heath Darcy Heath Colleague at Carfax London, Ontario, Canada, Canada View → AS Aaron Santos Aaron Santos Colleague at Carfax Washington, District Of Columbia, United States, United States View → MH Monica Howard Monica Howard Colleague at Carfax Denver, Colorado, United States, United States View →
2 education records

John Ridley education

Bachelor’S Degree, Political Science And Government (Minors: Computer Science, Corporate Strategy), 3.35

Vanderbilt University

Activities and Societies: Vanderbilt College Republicans, Vanderbilt Undergraduate Honor Council, Phi Sigma Pi Honor Fraternity.

High School, 4.33

Northland Preparatory Academy

Activities and Societies: Valedictorian, National AP Scholar, National Honor Society, Varsity Soccer Captain

FAQ

Frequently asked questions about John Ridley

Quick answers generated from the profile data available on this page.

What company does John Ridley work for?

John Ridley works for CARFAX.

What is John Ridley's role at CARFAX?

John Ridley is listed as SEO Strategist at CARFAX.

Where is John Ridley based?

John Ridley is based in Washington, District Of Columbia, United States while working with CARFAX.

What companies has John Ridley worked for?

John Ridley has worked for Carfax, Home Solutions, U.S. News & World Report, Go Fish Digital, and Vanderbilt University.

Who are John Ridley's colleagues at CARFAX?

John Ridley's colleagues at CARFAX include Airton Nuñez Nuñez, A Bhardwaj, Rob Barish, David Mackenzie, and Keren Nanneti, Pmp®.

How can I contact John Ridley?

You can use AeroLeads to view verified contact signals for John Ridley at CARFAX, including work email, phone, and LinkedIn data when available.

What schools did John Ridley attend?

John Ridley holds Bachelor’S Degree, Political Science And Government (Minors: Computer Science, Corporate Strategy), 3.35 from Vanderbilt University.

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