Ashley Murphy Email & Phone Number

Dallas, TX, US

Dallas/Fort Worth Area

Serve as thought leader, customer advocate and partner to TrueCar’s largest client, AutoNation. Develop & execute success plans in collaboration with Sales and Customer Success Partners. Drive retention and growth among our customers by networking and building relationships. Analyze usage patterns to provide insights and continued guidance, act as liaison.

Dallas/Fort Worth Area

Maintained and developed relationships with Autotrader, Kelley Blue Book & dealer.com's highest profile, most complex automotive dealer groups. Effectively managed the core business by identifying and understanding the client's needs and providing appropriate solutions. Evaluated and adapted new strategies based on client needs and expectations..

Dallas/Fort Worth Area

Managed local broadcast TV & digital advertising budget of $3,500,000. Advertising platforms included broadcast TV, Good Morning Texas (GMT), display, video, WFAA.com, Search Engine Marketing (SEM), Search Engine Optimization (SEO), re-targeting, social, maps & reputation, performance tracking & reporting. Ensured advertisers messages reached all screens.

Responsibilities included; Managed local TV, interactive & digital advertising annual budget of $3.0 million. Advertising platforms included cable TV, sports (Monday Night Football, MAVS, Rangers, Dallas STARS), roadrunner.com, Ad Networks, Find it on Demand (FIOD) and Video on Demand (VOD). Grew 2011 local annual sales year over year by 132%. Maximized.

Managed national account annual revenue goals in excess of $20 million including insert advertising, newspaper advertising and special sections including dallasnews.com.Gained new distribution with National advertisers including Electronics & Office Supply Category; Best Buy, Circuit City, Fry’s Electronics, RadioShack, Office Depot, Office Max, Staples.

Managed annual revenue goals in excess of $20 million including insert advertising, newspaper advertising and special sections including dallasnews.comGained new distribution in Electronics & Office Supply Category including Best Buy, Circuit City; & Outdoors, Zales Jewelers, and Car Toys and moreNegotiated and prepared high-level contracts with each.

Responsible for sales territory in excess of $10 million to include toys, gifts and novelty itemsGained new distribution in all accounts including Rite Aid, CVS, ShopKo, Meijer, HEB, and Toys R Us Canada* Traveled to Hong Kong and China factories for seasonal buying showsManaged various Gemmy programs at customer headquarters from point of sale to.

Responsible for territory sales in excess of $ 5 million to include hair accessories and travel productsImplemented all new items utilizing company brands, programs and promotions in all corporate headquarter customer callsMaintained 100% distribution levels in top accounts including Randalls/Tom Thumb; Drug Emporium, andThe Container StoreExecuted.