Serve as thought leader, customer advocate and partner to TrueCar’s largest client, AutoNation. Develop & execute success plans in collaboration with Sales and Customer Success Partners. Drive retention and growth among our customers by networking and building relationships. Analyze usage patterns to provide insights and continued guidance, act as liaison between clients and TrueCar. Measure the results of executed customer programs to determine their efficacy. Collaborate with clients to provide training and intelligence to better maximize overall performance and success. Drive cross-functional opportunities for growth adoption

Maintained and developed relationships with Autotrader, Kelley Blue Book & dealer.com's highest profile, most complex automotive dealer groups. Effectively managed the core business by identifying and understanding the client's needs and providing appropriate solutions. Evaluated and adapted new strategies based on client needs and expectations. Responsible for customer retention through optimization of all Cox Automotive products.

Managed local broadcast TV & digital advertising budget of $3,500,000. Advertising platforms included broadcast TV, Good Morning Texas (GMT), display, video, WFAA.com, Search Engine Marketing (SEM), Search Engine Optimization (SEO), re-targeting, social, maps & reputation, performance tracking & reporting. Ensured advertisers messages reached all screens (TV, computer, mobile & tablet) was priority. Created custom WFAA sponsorship packages for local clients. Maximized Request for Proposals (RFPs) for local clients assuring their media goals were met and their advertising campaigns were efficient and effective.

Responsibilities included; Managed local TV, interactive & digital advertising annual budget of $3.0 million. Advertising platforms included cable TV, sports (Monday Night Football, MAVS, Rangers, Dallas STARS), roadrunner.com, Ad Networks, Find it on Demand (FIOD) and Video on Demand (VOD). Grew 2011 local annual sales year over year by 132%. Maximized Request for Proposals (RFPs) for local automotive dealers by recommending appropriate reach and frequency impression level campaigns. Secured $350,000 in non-traditional revenue (NTR) & new business development in 2011 utilizing interactive & digital platforms. Built long-term partnerships with direct clients (dealers), agencies & planners in order to generate new business revenue. Implemented a customer-focused sales strategy utilizing Center for Sales Strategy (CSS) training program. Developed professional working relationships with cross-functional internal departments to ensure efficient processing and billing. Created comprehensive selling solutions that meet & exceed clients goals and expectations.

Managed national account annual revenue goals in excess of $20 million including insert advertising, newspaper advertising and special sections including dallasnews.com.Gained new distribution with National advertisers including Electronics & Office Supply Category; Best Buy, Circuit City, Fry’s Electronics, RadioShack, Office Depot, Office Max, Staples, Academy Sports & Outdoors, Zales Jewelers, and Car Toys and more.Negotiated and prepared high-level contracts with each client.Generated new sales for Retail Targeted Solutions (mail and newspaper insert), Run On Press, and Interactive advertising.Developed and exceeded a proven track record of sales performance by achieving monthly revenue sales goals.Developed and maintained superior working relationships with advertising, accounting, and service departments to ensure efficient processing and ad billing while maintaining excellent customer relations.

Managed annual revenue goals in excess of $20 million including insert advertising, newspaper advertising and special sections including dallasnews.comGained new distribution in Electronics & Office Supply Category including Best Buy, Circuit City; & Outdoors, Zales Jewelers, and Car Toys and moreNegotiated and prepared high-level contracts with each clientGenerated new sales for Retail Targeted Solutions (mail and newspaper insert), Run On Press, and Interactive advertisingDeveloped and exceeded a proven track record of sales performance by achieving monthly revenue sales goalsDeveloped and maintained superior working relationships with advertising, accounting, and service departments to ensure efficient processing and ad billing while maintaining excellent customer relations

Responsible for sales territory in excess of $10 million to include toys, gifts and novelty itemsGained new distribution in all accounts including Rite Aid, CVS, ShopKo, Meijer, HEB, and Toys R Us Canada* Traveled to Hong Kong and China factories for seasonal buying showsManaged various Gemmy programs at customer headquarters from point of sale to distribution at retailPresented new items and programs to various buyers Designed new items & programs to meet customer needs and strategiesWorked closely with Product Development to ensure quality programsPenetrated new business within other customer departments

Responsible for territory sales in excess of $ 5 million to include hair accessories and travel productsImplemented all new items utilizing company brands, programs and promotions in all corporate headquarter customer callsMaintained 100% distribution levels in top accounts including Randalls/Tom Thumb; Drug Emporium, andThe Container StoreExecuted promotions at retail level utilizing retail sales representativesSuccessfully managed territory budget and fixed costs within company guidelinesAchieved 100% Maximum Bonus Plan for 2002