When Cedar Fair centralized its operations, senior leaders asked me to oversee the sales function of the organization’s 13 North American properties. My team of 65 sales professionals delivers $200 million in annual admissions and catering revenue through numerous channels, including corporate sales, youth events and third-party distributors. Key Contributions to Date:• Advise senior leaders on attendance performance and sales trends through development of weekly executive report• Devise sales, pricing and distribution strategies that bolster the company’s long-range goals• Galvanize the sales team through the annual Sales Leadership Summit and Sales Conference. I also leverage the expertise of a leading sales consulting firm to enhance our training programs, optimize processes, drive talent growth, and provide counsel on a long-term sales incentive plan.• Leverage consumer insights for future strategies by executing corporate and student & youth customer surveys• Optimize staffing by identifying and closing gaps and maximizing our talent• Track business insights in real-time through a series of analytics dashboards developed with the Business Intelligence team. Reports sales pipeline, attendance data and business trends.

My team of 16 marketing and sales professionals contributed to record-breaking growth through strategic public relations, social media, advertising, consumer demand marketing and group sales. Directly managed expense budgets of $5-$7 million. Senior leaders promoted me to Vice President, Marketing and Sales for continuous demonstrations of excellence. • Advised the General Manager on new product concepts, attractions and guest experiences as informed by consumer insights and potential for driving attendance and revenue • Contributed to an 80% increase in attendance, 100% increase in admissions revenue, and 218% increase in Season Pass revenue during my tenure by boosting key audience penetration and maximizing multiple signature product launches and brand re-launch. Successfully achieved record attendance in 2010, 2015, 2016, 2017 and 2019. • Developed revenue forecasts and analyzed business trends to track performance, needs, and necessary optimizations• Increased admissions per capita by 11% during my tenure through innovative pricing strategies in collaboration with the Business Intelligence team• Developed annual marketing and communications strategies to support year-over-year revenue growth and EBITDA goals • Provided hands-on support in creating and implementing roadmaps and ICP’s for corporate marketing stakeholders and senior leadership• Managed advertising agency relationships in partnership with corporate marketing stakeholders. Informed creative direction and media planning and buying strategies.

Senior leaders asked me to overhaul the park’s marketing function. I revamped the go-to-market strategy and eliminated role redundancies, contributing to record EBITDA. My team’s efforts were pivotal in the park’s 7% attendance growth, 7.5% admissions revenue growth, and 23% Season Pass revenue growth, specifically by increasing penetration of key audiences and maximizing a new family product launch.