Innermap.ai is a pioneering precision mental health tool that leverages empathic AI to help users uncover core emotional patterns and achieve better outcomes both in and out of therapy. The core feature of Innermap is an AI chatbot, a specialized application built on popular LLMs like ChatGPT and trained using clinical data. This chatbot analyzes users' emotionally triggering situations in their own words, accurately identifying underlying emotions to provide immediate relief in times of stress and anxiety, and serving as a crucial data point for effective long-term therapy.As the Fractional Head of Product, my role includes:• Leading the development of the product strategy and scope for the Innermap MVP, bringing the product from 0 to 1.• Conducting user research, including user interviews, to identify and prioritize the primary jobs to be done and use cases for the product.• Generating business models to understand critical drivers and inform product strategy, including product-led growth mechanics.• Building out product development operations, including implementing a lean Scrum framework for product discovery and delivery using the Atlassian suite.• Developing plans to raise and use seed funds to support the MVP development.

I am the owner and operator of Tillhouse Ventures, where I offer consulting, advising, and fractional executive services to startups and tech companies looking to define and develop their product vision and strategy.

Pavilion is a community-powered learning platform that helps go-to-market leaders develop their careers through in-person or virtual events, on-demand courses, and a global network of peers. As the VP of Product, I lead product, engineering, and design in the development of Pavilion Digital, a next-gen evolution of Pavilion and its best-in-class community-driven education and professional development platform.• Hired by the CEO to be the VP of Product at Pavilion to re-imagine Pavilion’s product vision and strategy from scratch.• Built the product & engineering team from the ground up, recruiting and hiring a team of 7 across product, engineering and design.• Created a well-oiled product development machine with high sprint velocities and tight collaboration across product, engineering, and design.• Implement an agile product development process that uses the Scrum Framework to execute dual-track discovery and delivery.• Defining the Pavilion digital product vision, strategy, and roadmap on quarterly, annual, and tri-annual timeframes that determine our product priorities and order of operations to drive maximum business impact.• Conceived and launched Pavilion Digital, a web application designed to unify our member experience to improve customer retention and lifetime value.• Worked hand-in-hand with the CEO, executive team, and board to tackle critical business problems for the company in a tight macroeconomic environment.• Championed product-led thinking as a primary lever to help the company optimize its resources and become more capital-efficient.• Managing a budget to allocate limited resources strategically while helping the company meet its financial goals. • Presenting product performance and strategy to the Board of Directors.

BODS is an innovative fashion technology company leveraging AI and gaming technology to offer personalized 3D avatars to provide a customized, realistic fitting experience. I served as Interim Head of Product and then as a Product Advisor for the company as it transitioned from a Ukraine-based development team to a US-based team under a full-time CTO.• Worked directly with the CEO to provide high-level feedback on product strategy and development process.• Collaborated with a design agency to refine the product and user experience for a redesign of the BODS app.• Helped recruit and interview prospective candidates in product and engineering.

Ghostery is a globally acclaimed privacy company, renowned for its browser technologies. The company boasts a product suite that makes privacy easy for millions of users worldwide. I rose through the ranks of Ghostery over 7 years, starting as a Director of Product and ultimately becoming the company's President and Head of Product & Marketing.• Spearheaded three major redesigns of the Ghostery browser extension, establishing it as a premier B2C privacy tool and securing the 2018 SXSW Consumer Privacy Award.• Played a pivotal role in the sale of Ghostery to Cliqz GMBH and led its transition into a thriving standalone subsidiary, expanding the team from 5 to 30 and establishing multiple offices.• Utilized anonymized data from Ghostery to enhance Cliqz's search engine, fueling the company's core business model and driving technological advancements.• Developed and launched a diverse range of privacy and browser technologies, significantly growing revenue through subscriptions, ads, and search partnerships. Grew Ghostery's user base to 7M, while increasing revenue 3x and reducing churn to under 6%.• Established a reputation as a privacy thought leader through media and industry engagement, while building and leading high-performing teams with a clear mission, resulting in high employee retention and satisfaction.• Collaborated closely with the board of directors to align strategies and set business goals, effectively communicated business strategies and product roadmaps, and managed product development using a dual-track Agile process.• Successfully recruited and managed a talented team, setting clear goals and professional development plans, and led a marketing operation that drove significant organic growth and implemented a bespoke telemetry system for performance metrics.

In January of 2018, I was promoted to Director of Product & Business Operations. In this role, I: • Oversaw product management, business strategy, marketing, and operations, playing a pivotal role in Ghostery's growth and innovation.• Successfully facilitated the sale of Ghostery from Evidon, Inc. to Cliqz GmbH, navigating complex negotiations and transition strategies.• Managed the design and launch of Ghostery 8, an advanced version of our flagship privacy ad blocker, integrating AI-powered heuristic antitracking with traditional blocklist protection.• Grew the team from 5 to 15 members, skillfully recruiting, interviewing, hiring, and training 10 new employees, including 6 direct reports across product design, management, marketing, and HR.• Coordinated the move into new dedicated office spaces in Manhattan and Tallahassee, optimizing our work environment for enhanced productivity.• Collaborated closely with the PR team to reinforce Ghostery's position as a thought leader in privacy, security, and ad blocking.• Directed the marketing team in executing a new growth and retention strategy, contributing to Ghostery's market presence and user engagemen

I was hired as the Director of Product Management for Consumer Products in October of 2014. In this role, I: ‌• Drove the product vision and strategy for Ghostery’s consumer products, collaborating closely with the executive team to align the product roadmap with the company’s business goals.‌• Led a cross-functional team of product managers, UI/UX designers, software engineers, and QA testers in designing, developing, and launching products. Emphasized rapid prototyping and extensive user testing across multiple platforms.‌• Successfully implemented an Agile product development process, integrating Scrum and Lean methodologies into two-week sprints, featuring comprehensive planning, daily stand-ups, backlog grooming, and sprint release planning.‌• Established a user research discipline from scratch, utilizing tests, interviews, and surveys to validate product hypotheses among real users.‌• Defined key product KPIs, implementing quantitative analysis methods like A/B testing and cohort analysis to track, measure, and optimize product performance.‌• Managed and mentored product managers and UI/UX designers, focusing on product discovery, sprint management, user testing, and long-term career development.Key Accomplishments:‌• Ghostery Browser Extension Redesigns: Launched two major redesigns of the Ghostery Browser Extension, significantly expanding its global user base and enhancing user engagement.‌• Ghostery Pro Beta Launch: Conceptualized, designed, and launched the beta of Ghostery Pro, a web performance analysis tool, enriching Ghostery’s enterprise product suite.‌• Enhancement of Ghostery MCM: Collaborated with enterprise clients and product teams to augment Ghostery MCM, providing advanced performance analysis tools for the enterprise SaaS product.‌• Ghostery Privacy Browser on Android: Successfully launched the Ghostery Privacy Browser on Android, achieving hundreds of thousands of active users.

Vaudeville Ventures was a New York City-based boutique digital strategy firm. Specializing in helping media and entertainment companies, it focused on deepening customer understanding, crafting engaging stories, and building products that evoke surprise, delight, and loyalty. I joined Vaudeville as a Digital Strategist and ultimately grew into a Product Management role.• Managed internal and external teams across various client accounts, driving digital strategies encompassing company branding, product development, and audience growth.• Oversaw day-to-day operations, including project planning, work-stream delegation, and coordination of multiple concurrent client accounts.• Managed third-party developers and internal designers using Scrum and traditional sequential approaches to iteratively develop and launch products.• Directed product roadmaps, feature backlog refinement, and led two-week development sprints as Product Owner in Scrum projects.• Spearheaded internal branding initiatives, including iterative development of names, logos, taglines, and web copy.• Utilized platforms like MixPanel and Google Analytics for quantitative user analysis, defining and tracking key performance metrics linked to user behaviors.• Implemented qualitative research methods, such as user interviews and surveys, to understand user behavior and identify customer pain points. Conducted A/B tests and cohort analysis to validate value propositions and new features.• Identified, tested, and implemented various online distribution channels, including SEO/SEM, social media, and viral marketing strategies.• Managed the development of the Alchemize prototype, a platform for analyzing and ranking LinkedIn connections based on their professional value.

As a digital strategist, I worked with startups and web-based businesses to develop and execute their digital business strategies, including branding, product development, and audience growth.

MobLauncher was a social promotion, peer-to-peer marketing platform that helps small businesses bridge the gap between traditional advertising and word-of-mouth referrals. My tasks on this project included: • Conducted user interviews of business owners to better understand the marketing problems facing small businesses and to learn what solutions these owners have tried and in what ways these solutions were limited.• Used the results of customer interviews as well as an audit of existing solutions to develop the value proposition for MobLauncher, a social promotion platform for small business that helps business owners leverage the social networks of their loyal supporters to acquire new customers.• Created a boot-strapped concierge minimum viable product (MVP) using existing technologies to test the product value proposition with two paying customers.

SportLeap was a stat-tracking platform for high school and college athletes.As the Co-founder of SportLeap,Inc, my activities included: • Defining company concept as an online analytics platform for high school and college athletes.• Conducting customer development interviews to test business assumptions and to better determine customer need. • Creating wireframes and dynamic prototypes to determine website layout, application functionality, and user experience design.• Recruiting CTO and two web developers to build a functional beta product to initiate the design-feedback loop.• Authoring and implemented Product Experiments to test underlying business and product hypotheses by collecting and analyzing actionable user feedback metrics.• Developing the company financial model in Excel to calculate and project operational and overhead costs, user acquisition, and revenue. • Spearheading fundraising efforts to raise seed-capital to finance early-stage operations.

As a Project Manager and the Director of Coach Operations for CareerCore, I worked exclusively on our online platform, ExpertPrep.net, in a multi-faceted role across several business domains.As a Project Manager and Director of Coach Operations, my responsibilities included:• Collaborating with CEO to construct the ExpertPrep business model to determine coach service rates and compensation to ensure appropriate profit margins, using excel to analyze and optimize the model.• Conducting QA and usability testing on the ExpertPrep to reduce the number of website bugs and to improve the product design and user experience. • Recruiting, hiring, and training career coaches to deliver online remote coaching to ours user base. • Implementing a content creation methodology to source domain experts to efficiently aggregate job-specific content that was uploaded to the ExpertPrep platform.

As a Senior Designer for Nabih Youssef and Associates, my responsibilities included:• Modeling, analyzing and designing critical superstructure components for Claremont McKenna College Kravis Center, a four-story state-of-the-art concrete shear wall structure, a $75M project measuring 100,000 sq-ft.• Analyzing and designing steel connections for LA Live Tower, a modern entertainment high rise, a $2.5B steel shear wall structure measures 5,600,000 sq-ft.• Performing concrete beam, column, foundation and retaining wall design, steel substructure design, steel and concrete detailing, and shop drawing review. • Collaborating with architects and design contractors to reconcile and solve design challenges.

As a structural engineering for Parsons, my responsibilities included:• Modeling and analyzing the steel superstructure and mat foundation the Blue Grass Chemical Agent Demilitarization Pilot Project, part of a $4.7B chemical weapons elimination program. • Modeling, analyzing, and designing the foundation for the Salt Waste Processing Facility, a $900M project.. • Performing steel superstructure design, steel and concrete detailing, and shop drawing review. • Special responsibilities included blast and time-history analysis and subsequent design for steel blast plenum, as well as advanced earthquake analysis and design.