- Campaign Orchestration & Impact: Developed and executed impactful marketing campaigns across multiple Saks Fifth Avenue locations, driving measurable results.- Collaborative Partnerships: Fostered strong relationships with store management, corporate teams, and external partners to achieve shared goals.- Team Leadership & Growth: Built and empowered high-performing sales teams, effectively managing budgets and resources.- Data-Informed Strategies: Conducted thorough market… Show more - Campaign Orchestration & Impact: Developed and executed impactful marketing campaigns across multiple Saks Fifth Avenue locations, driving measurable results.- Collaborative Partnerships: Fostered strong relationships with store management, corporate teams, and external partners to achieve shared goals.- Team Leadership & Growth: Built and empowered high-performing sales teams, effectively managing budgets and resources.- Data-Informed Strategies: Conducted thorough market analysis to uncover growth opportunities and develop targeted strategies.- Event Creation & Execution: Curated and managed engaging events that increased foot traffic, boosted sales, and elevated brand awareness.- Media & Partnership Success: Secured media coverage and established strategic partnerships to enhance brand visibility and reputation. Show less

- Strategic Marketing Campaign Execution: Drove tactical retail marketing campaigns across domestic and international markets, resulting in increased foot traffic, customer engagement, and brand visibility.- Global Brand Experience Budget Optimization: Managed a $1M+ annual budget for global brand experiences, implementing innovative strategies to attract international customers and maximize ROI.- High-Performing Team Leadership: Led a successful marketing and PR team of 10, generating… Show more - Strategic Marketing Campaign Execution: Drove tactical retail marketing campaigns across domestic and international markets, resulting in increased foot traffic, customer engagement, and brand visibility.- Global Brand Experience Budget Optimization: Managed a $1M+ annual budget for global brand experiences, implementing innovative strategies to attract international customers and maximize ROI.- High-Performing Team Leadership: Led a successful marketing and PR team of 10, generating over $40M in annual revenue through impactful campaigns.- Bloomingdales.com Mexico Launch: Spearheaded the launch of Bloomingdales.com in Mexico, developing and executing comprehensive marketing and PR strategies.- International Marketing Leadership: Oversaw marketing operations across Mexico, Brazil, Colombia, and Argentina, managing agencies, establishing objectives, and ensuring program success. Show less

- Brand Relaunch Leadership: Successfully spearheaded the marketing, PR, and branding initiatives for the Shelborne Wyndham Grand's relaunch.- Budget Optimization: Maximized a $500,000 marketing budget for optimal ROI across digital, email, and promotional efforts.- Revenue-Driven Campaigns: Created and executed impactful marketing packages, loyalty programs, and strategic partnerships to boost revenue.- Marketing Plan Execution: Developed and implemented a comprehensive marketing… Show more - Brand Relaunch Leadership: Successfully spearheaded the marketing, PR, and branding initiatives for the Shelborne Wyndham Grand's relaunch.- Budget Optimization: Maximized a $500,000 marketing budget for optimal ROI across digital, email, and promotional efforts.- Revenue-Driven Campaigns: Created and executed impactful marketing packages, loyalty programs, and strategic partnerships to boost revenue.- Marketing Plan Execution: Developed and implemented a comprehensive marketing plan, incorporating media buying strategies for campaign success.- Agency Collaboration: Fostered strong relationships with agencies for integrated marketing campaigns aligned with company objectives. Show less

- Integrated Campaigns: Developed and executed holistic PR and social media strategies for multiple hotels and resorts.- Engaging Content: Created compelling bilingual content across various platforms, expanding reach and enhancing brand awareness.- Media Relations Success: Secured extensive media coverage through strategic pitching, press kits, and active social media engagement.- Strategic Promotions: Identified and leveraged promotional opportunities, increased brand visibility… Show more - Integrated Campaigns: Developed and executed holistic PR and social media strategies for multiple hotels and resorts.- Engaging Content: Created compelling bilingual content across various platforms, expanding reach and enhancing brand awareness.- Media Relations Success: Secured extensive media coverage through strategic pitching, press kits, and active social media engagement.- Strategic Promotions: Identified and leveraged promotional opportunities, increased brand visibility, and explored sponsorship options. Show less

- Strategic Communications Leadership: Acted as a pivotal link between the Home Office PR Department, the hotel, and the PR Agency, ensuring marketing efforts were aligned and maximized.- Media Relations Success: Successfully secured significant press coverage for the organization through compelling story pitches to media outlets.- Media Planning & Implementation: Played a key role in developing and executing a comprehensive media plan to enhance brand visibility.- Marketing… Show more - Strategic Communications Leadership: Acted as a pivotal link between the Home Office PR Department, the hotel, and the PR Agency, ensuring marketing efforts were aligned and maximized.- Media Relations Success: Successfully secured significant press coverage for the organization through compelling story pitches to media outlets.- Media Planning & Implementation: Played a key role in developing and executing a comprehensive media plan to enhance brand visibility.- Marketing Operations Optimization: Streamlined marketing operations through efficient resource organization and meticulous financial record management. Show less

- Financial Success: Drove significant revenue growth and profitability, achieving a 37% increase in earnings, 12% growth in group sales, and 7% increase in Average Daily Rate (ADR) through effective strategies.- Customer Loyalty Program Success: Created and launched the Viceroy Members Program, generating a consistent monthly revenue of $10K, fostering customer loyalty and repeat business.- Brand Enhancement & Media Relations: Managed comprehensive PR initiatives, maximizing brand… Show more - Financial Success: Drove significant revenue growth and profitability, achieving a 37% increase in earnings, 12% growth in group sales, and 7% increase in Average Daily Rate (ADR) through effective strategies.- Customer Loyalty Program Success: Created and launched the Viceroy Members Program, generating a consistent monthly revenue of $10K, fostering customer loyalty and repeat business.- Brand Enhancement & Media Relations: Managed comprehensive PR initiatives, maximizing brand exposure and securing positive media coverage to elevate brand reputation and reach.- Talent Development & Performance Enhancement: Developed and implemented a specialized training program to empower employees, improve performance, and drive overall profitability. Show less