Jake Russell Email & Phone Number

St. Louis, Mo, Us

- Implemented customer experience strategies across social media, email newsletter, website and print publication, including monthly press releases, bi-weekly customer testimonials, and 6 pieces of thought leadership, leading to 6 features in print magazines within the first month of launch, and a 700% increase in traffic to the website- Implemented design thinking processes focused on innovation and proactive engagement with the market, saw a 25% increase within 6 months in engagement over competitors- Grew LinkedIn social media presence more than 30% within 1 year (~1,000 new followers) using a combination of organic and sponsored best practices- Implemented thought leadership and customer testimonials to regularly drive traffic to the website, including 2 video testimonials- Filmed, edited (through Adobe Premiere, Audition and After Effects), and published over 15 videos within 1 year- Planned, attended and networked with media and influencers at IMTS, the largest manufacturing trade show in the United States, including email marketing campaigns and lead generation efforts to over 2,000 registrants, generating over 500 leads- Documented processes, implemented workflows and designed templates to increase efficiency across all parts of the organization, as well as to quickly respond to requests

St Louis, Missouri, United States

- Involved with the entire lifecycle of marketing materials, from strategy to design to implementation to measurement, leveraging design thinking processes to determine marketing tactics and sequencing, responsibilities with website, social media (including social media calendar), photography, video and all graphic design across Adobe Illustrator, inDesign, Photoshop, Premiere and Lightroom, with monthly updates measuring progress, in a complex nonprofit environment- Developed and facilitated a three-hour training for site managers on basics and best practices for social media, branding, graphic design and photography basics and best practices, which helped democratize the marketing lifecycle- Launched digital marketing with Facebook, Instagram and LinkedIn, including paid and organic, to improve brand awareness, interest, retention, loyalty and advocacy; within the first 6 months, increased Facebook followers by ~100 and grew reach by 893.5%, Instagram reach by 566.3%- Envisioned a new section capturing success stories; published 20+ stories that educated donors to share the brand through word of mouth- Coordinated and managed elements of planning for Art & Soul XII, Unleashing Potential’s annual gala, which generates nearly $200k in revenue for the organization, including but not limited to: the design of invitations, programs, program ads, 15+ posters and a step & repeat banner, and their subsequent printing through third-party vendors (all in a two-month timespan); and managing the check-in and check-out process, which involved supervising seven volunteers- Documented processes and designed templates to democratize marketing efforts across departments, as well as streamlined new material by capturing key talking points among C-suite; led a change management effort to distribute thought leadership and company updates among middle management, to empower others to influence without authority

- Helps drive highlights and case studies from inception to production - presently have published more than 300 success highlights and 150 case studies- Shepherded the first unmasked success story to publication on the website, coordinating with both the client and consultant teams- Manages a weekly newsletter - has served as a stakeholder for an in-house newsletter application- Helps recruiting by interviewing employees and writing ~500-word feature stories, including dozens of work anniversary celebrations to personalities pieces that explore the correlations between an employee's unique hobby to their Line of Service- Researches and designs technical documents around products, technologies, capabilities and competencies- Is becoming proficient with the Adobe Suite - including producing handmade illustrations for one-page perspectives- Edits and designs PowerPoint decks around brand and style guide - challenging myself to put together slides that don't have bullet points!- Is driving a company style guide for content uniformity, from inception to adoption- Formerly managed, built campaigns and tracked analytics on social media content around LinkedIn, Facebook, Twitter and Instagram- Assists in conducting research to assist in proposal decks and deliverables

- Contracted through The Creative Group- Wrote informative blog posts on a weekly basis- Ensured copy for the Straight Talk newsletters in Missouri and South Carolina, and the Advantica newsletters The View and The Voice, was accurate, on-schedule and engaging

Greater Omaha Area

Contracted out by Mineral Interactive, LLC- Produced technical content for buyer’s guides on technological equipment- Generated blogs and ebooks around certain keywords and character personas (for SEO purposes)- Developed a social media content strategy- Wrote strategic homepage content for company websites

Wichita, Kansas Area

- Taught grammar and writing skills to students who were behind in English- Emphasized communication and expression- Built an environment of trust in the classroom

- Published about a thousand articles. Wrote anywhere from five to 12 articles per week- Took lead on one of the biggest stories of 2011—$1.6 billion federally-funded FutureGen Project- Pitched and wrote 13 stories for a special-section “Our Schools, Our Selves,” which looked at how schools are a part of the community. This drove a significant increase in revenue for advertising in January 2011- Used new technology to innovate for the company: live-blogged and -streamed school board meetings and other events

• Responsible for stories, photos and layout of the La Vista Sun on a weekly basis.• Managed the implementation of video for the company website for all five newspapers.

Master Of Fine Arts (Mfa), Poetry

Journalism

Activities and Societies: United Press International, Intern

Bachelor Of Arts, English, Psychology

Activities and Societies: Papyrus, school newspaper, writer, lay-out, editor-in-chief, Vista, yearbook, Psi Chi, psychology society