Jens Schoell Email & Phone Number

Mission Viejo, CA, US

• As the Marketing Director for ListingLink™, a cutting-edge AI-driven real estate lead generation platform, I am instrumental in launching the company into the Lender, Builder, and Realtor communities. As part of this.
• Created a comprehensive branding strategy, including the design of a new logo, website, and consistent visual identity across all platforms.
• Developed product presentations tailored to each target audience, including lenders, builders, and realtors, to highlight ListingLink’s™ unique features and market value.
• Produced high-impact content for blogs and social media campaigns, effectively positioning ListingLink™ as a leader in AI-powered real estate and mortgage solutions.
• Formulated and executed an overall marketing strategy, focusing on creating strategic partnerships with lenders and realtors, and driving lead generation through innovative tools like QR codes and AI assistants.
• Launched targeted campaigns using cutting-edge technology to differentiate ListingLink™ in the competitive real estate market.By leveraging AI insights and innovative engagement tools, I am helping ListingLink™ stand.

• I was contracted with WesLend/ Sage Wholesale to update and refresh their website and collateral materials. The company eventually decided to pull out of wholesale lending for the time being.
• Refresh all website pages
• Update website style and navigation
• Create new loan program flyers with ability for brokers to customize
• Manage and publish daily rate sheets
• Publish daily mortgage market update

Atlanta, GA, US

• A leading national non-QM wholesale lender that helps increase homeownership opportunities for underserved borrowers.
• Drove leads, strengthened company’s brand recognition, and provided strategic vision
• Had day-to-day responsibility of managing and optimizing all branding and lead generation marketing initiatives for the wholesale channel
• Generated leads using webinars, SEO, SEM, content, social media, podcasts, paid marketing, display, email marketing, website form-fill conversions and trade shows
• Established goals and KPIs for all marketing based on historical or projected results, then tied back to actual performance and analyzed funnel metrics from lead to conversion
• Managed publishing partners that contributed to increasing leads and brand recognition

Fort Mill, South Carolina, US

• A national mortgage lender with both retail and wholesale divisions, specializing in conventional refinancing for borrowers and Non-QM programs for brokers.
• Planned, implemented, measured and optimized all aspects of branding, nurture, and re-engagement efforts for both wholesale and retail channels. Generated all wholesale leads
• Created wholesale website, www.weslendwholesale.com (design, content, navigation)
• Wrote, designed, set targets and measured performance of daily email campaigns
• Designed product flyers and presentations in Adobe Illustrator and PowerPoint
• Launched automated review process for loan officers, dramatically improving ratings

Newport Beach, California, US

• A national mortgage company focused on wholesale & correspondent Non-QM lending.
• Responsible for planning, development and deployment of all marketing strategies, projects, communications and public relations activities for the company, both internal and external
• Direct the efforts of the marketing team and public relations staff at strategic & tactical levels
• Oversee and develop all product marketing campaigns including new product launches, event calendars, sales presentations, collateral and general sales support.
• Develop bulk email campaigns to increase broker interest and nurture leads for conversion
• Directed complete website redesign to enhance online presence and simplify user navigation

Irvine, CA, US

• A leading private money lender that offers real estate investors asset-based financing on qualified collateral. Loan programs are designed for investors who purchase properties, repair and/or improve the properties.
• Developed and executed marketing campaigns that contributed to doubling revenue in 2 years
• Had full responsibility over entire marketing department including, planning, researching, negotiating, executing and measuring results of all initiatives
• Created strategic multi-channel direct response marketing plan including online, direct mail and email campaigns that efficiently produced leads, applications and funded loans
• Ran all social media on Facebook, LinkedIn, Twitter and blog postings on weekly basis
• Rebuilt website using Weebly platform and published weekly email newsletter

Irvine, California, US

• A home buying service that purchases residential properties in as-is condition and reduces seller anxiety by simplifying the sales process. (partially owned by Center Street Lending)
• Supplied 100% of daily leads, enabling business to become profitable and geographically expand
• Researched, negotiated, managed all media (local broadcast TV, cable TV, radio)
• Built complete website on Weebly platform including lead capture components
• Wrote and produced TV commercials
• Created, maintained and optimized comprehensive Google search and retargeting campaigns

Los Angeles, CA, US

• A startup, social media, investment community web portal serving the financial industry
• Created comprehensive marketing plan to drive membership and build brand awareness
• Produced online marketing videos from initial concept through final editing
• Supplied design concepts, navigation and copy for online microsite
• Wrote ad copy for all marketing materials for use in emails, collateral and advertisements
• Organized and planned participation in investing conferences and trade shows

Bedford, MA, US

• A leading global provider of stock data and analytics to individual and institutional traders (eSignal)
• Designed and executed integrated, multi-channel, direct response marketing campaigns
• Managed global advertising buys across online, print, TV and radio for a suite of products
• Researched and regularly tested new advertising opportunities in all types of media
• Created and executed successful online ad campaigns, including display and search; met or exceeded cost per acquisition goals and produced positive ROI results with CPM, CPC, CPA & CPL campaigns
• Wrote, directed and produced TV commercials and web videos

• A full-service advertising agency
• Developed and presented client media plans and budgets
• Planned, purchased, monitored and adjusted campaigns based on performance
• Negotiated rates, terms and positioning within national print publications
• Purchased paid programming by competitive bid / offer process
• Purchased short form regional and national cable TV programming

San Ramon, California, US

• The leader in personal injury law firm marketing
• Decreased DRTV lead cost by 21%, resulting in lowest overall lead cost in company's 14 year history
• Streamlined media department's operations, allowing for a 60% cut in personnel
• Efficiently managed and balanced $5M annual TV budget
• Effectively negotiated local spot buys for 50 major markets and network TV buys
• Managed, directed and reviewed performance of media assistant

San Ramon, California, US

• Converted agency-buying procedure to station-direct, improving accuracy, speed and efficiency
• Planned and negotiated 15 local spot TV markets
• Reconciled invoices and negotiated for additional free units if appropriate
• Monitored and adjusted media buys in order to maximize response
• Met and exceeded market goals by developing strong station relationships