Jens Schoell

Jens Schoell Email and Phone Number

Marketing Director: Strategy | Lead Generation | Integrated Marketing Campaigns | Branding | Budgeting | Data Analysis | Generative AI for Digital Marketing @ 5th Street Capital
Mission Viejo, CA, US
Jens Schoell's Location
Mission Viejo, California, United States, United States
Jens Schoell's Contact Details
About Jens Schoell

I have over 20 years experience in creating effective, cost-efficient integrated marketing campaigns that drive awareness, consideration, and conversion for both B2C and B2B audiences in the financial services and mortgage lending industries.My core competencies include strategy development, campaign planning and optimization, landing page optimization, media buying and negotiation, reporting and analysis, and budget management. I use online and offline components to support performance marketing campaigns and branding initiatives, while always focusing on marketing ROI. I also develop thought leadership campaigns through content creation and distribution, which help to accelerate brand awareness. I have proven my ability to work independently, as well as a member or leader of a marketing team, in a fast-changing environment. My goal is to help grow your business by generating leads and increasing sales and revenue.

Jens Schoell's Current Company Details
5th Street Capital

5Th Street Capital

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Marketing Director: Strategy | Lead Generation | Integrated Marketing Campaigns | Branding | Budgeting | Data Analysis | Generative AI for Digital Marketing
Mission Viejo, CA, US
Website:
5thstcap.com
Employees:
31
Jens Schoell Work Experience Details
  • 5Th Street Capital
    5Th Street Capital
    Mission Viejo, Ca, Us
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  • Listinglink
    Digital Marketing Director
    Listinglink Sep 2024 - Present
    As the Marketing Director for ListingLink™, a cutting-edge AI-driven real estate lead generation platform, I am instrumental in launching the company into the Lender, Builder, and Realtor communities. As part of this startup organization, I have:• Created a comprehensive branding strategy, including the design of a new logo, website, and consistent visual identity across all platforms.• Developed product presentations tailored to each target audience, including lenders, builders, and realtors, to highlight ListingLink’s™ unique features and market value.• Produced high-impact content for blogs and social media campaigns, effectively positioning ListingLink™ as a leader in AI-powered real estate and mortgage solutions.• Formulated and executed an overall marketing strategy, focusing on creating strategic partnerships with lenders and realtors, and driving lead generation through innovative tools like QR codes and AI assistants.• Launched targeted campaigns using cutting-edge technology to differentiate ListingLink™ in the competitive real estate market.By leveraging AI insights and innovative engagement tools, I am helping ListingLink™ stand out in the crowded market and foster partnerships that provide exclusive, high-conversion leads for our partners. This startup environment has allowed me to exercise creativity and adaptability while growing a brand from the ground up.
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  • Sage Wholesale
    Marketing Director
    Sage Wholesale May 2023 - Feb 2024
    I was contracted with WesLend/ Sage Wholesale to update and refresh their website and collateral materials. The company eventually decided to pull out of wholesale lending for the time being.• Refresh all website pages• Update website style and navigation• Create new loan program flyers with ability for brokers to customize• Manage and publish daily rate sheets• Publish daily mortgage market update• Post all LinkedIn content• Manage & update all website content
  • Angel Oak Mortgage Solutions
    Avp Digital Marketing (Remote)
    Angel Oak Mortgage Solutions Jan 2022 - Oct 2022
    Atlanta, Ga, Us
    - A leading national non-QM wholesale lender that helps increase homeownership opportunities for underserved borrowers.• Drove leads, strengthened company’s brand recognition, and provided strategic vision• Had day-to-day responsibility of managing and optimizing all branding and lead generation marketing initiatives for the wholesale channel• Generated leads using webinars, SEO, SEM, content, social media, podcasts, paid marketing, display, email marketing, website form-fill conversions and trade shows• Established goals and KPIs for all marketing based on historical or projected results, then tied back to actual performance and analyzed funnel metrics from lead to conversion• Managed publishing partners that contributed to increasing leads and brand recognition• Collaborated on inspirational and compliant non-QM content• Used SEMRush to maximize SEO effectiveness – producing 40% of all leads• Ran Pardot marketing automation nurture campaigns which increased prospect engagement• Grew LinkedIn followers by 40% in 6 months
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  • Lenox Financial Mortgage Corp. Dba Weslend Financial
    Marketing Director (Remote)
    Lenox Financial Mortgage Corp. Dba Weslend Financial Dec 2020 - Nov 2021
    Fort Mill, South Carolina, Us
    - A national mortgage lender with both retail and wholesale divisions, specializing in conventional refinancing for borrowers and Non-QM programs for brokers.• Planned, implemented, measured and optimized all aspects of branding, nurture, and re-engagement efforts for both wholesale and retail channels. Generated all wholesale leads• Created wholesale website, www.weslendwholesale.com (design, content, navigation)• Wrote, designed, set targets and measured performance of daily email campaigns• Designed product flyers and presentations in Adobe Illustrator and PowerPoint• Launched automated review process for loan officers, dramatically improving ratings• Published and distributed social media content for loan officers to build thought leadership• Wrote ad copy and interfaced with legal department to assure compliance• Launched email and text CRM marketing automation processes and managed chat feature logic to help drive lead re-engagement
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  • Impac Mortgage Corp.
    Marketing Director
    Impac Mortgage Corp. May 2018 - May 2020
    Newport Beach, California, Us
    -A national mortgage company focused on wholesale & correspondent Non-QM lending. • Responsible for planning, development and deployment of all marketing strategies, projects, communications and public relations activities for the company, both internal and external• Direct the efforts of the marketing team and public relations staff at strategic & tactical levels• Oversee and develop all product marketing campaigns including new product launches, event calendars, sales presentations, collateral and general sales support. • Develop bulk email campaigns to increase broker interest and nurture leads for conversion • Directed complete website redesign to enhance online presence and simplify user navigation• Drive revenue by supporting broker-clients with custom, white-label marketing materials and educational ballroom events to help build their businesses• Plan, organize and host annual sales rally to help educate, inspire and motivate AEs
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  • Center Street Lending
    Director Of Marketing
    Center Street Lending Dec 2014 - Aug 2017
    Irvine, Ca, Us
    - A leading private money lender that offers real estate investors asset-based financing on qualified collateral. Loan programs are designed for investors who purchase properties, repair and/or improve the properties, and resell those properties for a profit.• Developed and executed marketing campaigns that contributed to doubling revenue in 2 years• Had full responsibility over entire marketing department including, planning, researching, negotiating, executing and measuring results of all initiatives• Created strategic multi-channel direct response marketing plan including online, direct mail and email campaigns that efficiently produced leads, applications and funded loans• Ran all social media on Facebook, LinkedIn, Twitter and blog postings on weekly basis• Rebuilt website using Weebly platform and published weekly email newsletter• Created and optimized Google SEM, display and retargeting campaigns• Produced weekly Excel based reports used to communicate performance to management• Designed direct mail postcards, sourced lists, managed and measured campaigns• Maintained monthly budget • Planned and executed trade show participation to targeted audience of real estate investors
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  • Seller'S Advantage
    Director Of Marketing
    Seller'S Advantage Dec 2014 - Jul 2017
    Irvine, California, Us
    - A home buying service that purchases residential properties in as-is condition and reduces seller anxiety by simplifying the sales process. (partially owned by Center Street Lending)• Supplied 100% of daily leads, enabling business to become profitable and geographically expand• Researched, negotiated, managed all media (local broadcast TV, cable TV, radio)• Built complete website on Weebly platform including lead capture components• Wrote and produced TV commercials• Created, maintained and optimized comprehensive Google search and retargeting campaigns• Compiled and reported KPI's including cost per call, lead, conversion, appointment and sale data• Introduced new phone system and tracking capabilities that integrated with Salesforce reporting• Managed all budgets
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  • Equities.Com
    Director Of Marketing
    Equities.Com Sep 2013 - May 2014
    Los Angeles, Ca, Us
    - A startup, social media, investment community web portal serving the financial industry• Created comprehensive marketing plan to drive membership and build brand awareness• Produced online marketing videos from initial concept through final editing• Supplied design concepts, navigation and copy for online microsite• Wrote ad copy for all marketing materials for use in emails, collateral and advertisements• Organized and planned participation in investing conferences and trade shows
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  • Esignal, An Interactive Data Company
    Marketing Manager
    Esignal, An Interactive Data Company Aug 2000 - Aug 2013
    Bedford, Ma, Us
    - A leading global provider of stock data and analytics to individual and institutional traders (eSignal)• Designed and executed integrated, multi-channel, direct response marketing campaigns• Managed global advertising buys across online, print, TV and radio for a suite of products• Researched and regularly tested new advertising opportunities in all types of media• Created and executed successful online ad campaigns, including display and search; met or exceeded cost per acquisition goals and produced positive ROI results with CPM, CPC, CPA & CPL campaigns• Wrote, directed and produced TV commercials and web videos• Compiled and analyzed KPI reports in order to maximize ROI for all campaigns using Excel, Omniture, Google Adwords, Marketo and internal reporting systems• Developed / balanced multi-million dollar budget to within one-half of a percent; reconciled invoices• Highly collaborative; worked closely with graphic designer, copywriter, web designer, web developer and email marketing manager to produce integrated marketing programs• Regularly met with global sales teams and presented marketing programs
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  • The Golf Agency (Tga Productions)
    Media Director
    The Golf Agency (Tga Productions) Dec 1998 - Aug 2000
    - A full-service advertising agency • Developed and presented client media plans and budgets• Planned, purchased, monitored and adjusted campaigns based on performance• Negotiated rates, terms and positioning within national print publications• Purchased paid programming by competitive bid / offer process• Purchased short form regional and national cable TV programming• Reconciled invoices and tracked all agency media expenses• Managed functions of call processing center for DR campaigns• Created Excel spreadsheets to track station performance and ROI
  • R.W. Lynch Co.
    Media Manager
    R.W. Lynch Co. Aug 1996 - Dec 1998
    San Ramon, California, Us
    - The leader in personal injury law firm marketing• Decreased DRTV lead cost by 21%, resulting in lowest overall lead cost in company's 14 year history• Streamlined media department's operations, allowing for a 60% cut in personnel• Efficiently managed and balanced $5M annual TV budget• Effectively negotiated local spot buys for 50 major markets and network TV buys• Managed, directed and reviewed performance of media assistant• Created Excel based market performance summary report for management• Compiled, analyzed and identified performance trends, leading to strategic changes to media buys
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  • R.W. Lynch Co.
    Broadcast Buyer
    R.W. Lynch Co. Apr 1994 - Aug 1996
    San Ramon, California, Us
    • Converted agency-buying procedure to station-direct, improving accuracy, speed and efficiency• Planned and negotiated 15 local spot TV markets• Reconciled invoices and negotiated for additional free units if appropriate• Monitored and adjusted media buys in order to maximize response• Met and exceeded market goals by developing strong station relationships
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Jens Schoell Skills

Online Advertising Integrated Marketing Email Marketing Digital Marketing Advertising Lead Generation Online Marketing Marketing Strategy Media Buying Marketing Google Adwords Direct Marketing Digital Media Sales Copywriting Account Management Analytics Microsoft Office Media Planning Entrepreneurship Video Production Digital Strategy Mobile Marketing Start Ups Web Analytics Marketing Communications Affiliate Marketing Product Marketing Seo Social Media Marketing Customer Relationship Management Google Analytics Facebook B2c Marketing Pay Per Click Search Engine Marketing Budget Management Tv Production Roi Accountability Direct Response Television Sem Ppc Crm Omniture Budgets Strategy Romi Advertising Sales Social Media Budgeting

Jens Schoell Education Details

  • University At Buffalo
    University At Buffalo
    And Related Support Services

Frequently Asked Questions about Jens Schoell

What company does Jens Schoell work for?

Jens Schoell works for 5th Street Capital

What is Jens Schoell's role at the current company?

Jens Schoell's current role is Marketing Director: Strategy | Lead Generation | Integrated Marketing Campaigns | Branding | Budgeting | Data Analysis | Generative AI for Digital Marketing.

What is Jens Schoell's email address?

Jens Schoell's email address is je****@****bal.net

What is Jens Schoell's direct phone number?

Jens Schoell's direct phone number is +151026*****

What schools did Jens Schoell attend?

Jens Schoell attended University At Buffalo.

What are some of Jens Schoell's interests?

Jens Schoell has interest in Home Improvement, Stock Trading, Real Estate Investing.

What skills is Jens Schoell known for?

Jens Schoell has skills like Online Advertising, Integrated Marketing, Email Marketing, Digital Marketing, Advertising, Lead Generation, Online Marketing, Marketing Strategy, Media Buying, Marketing, Google Adwords, Direct Marketing.

Who are Jens Schoell's colleagues?

Jens Schoell's colleagues are Dave Russell, Maureen Bosard, Jennie Crosby, Zachary Toves, Jolene Foster, Camarin Sablan, Mary Masi.

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