Scott Yates Email & Phone Number

Raleigh-Durham, North Carolina Area

Founder and Principal for strategic communications and public relations agency. Services include strategic communications counsel, strategic positioning, message development, professional writing, media relations, media training, crisis communications, brand reputation and issues management. • Developed successful media relations programs for many technology and healthcare companies. These include companies that provided technology solutions leading the market evolution. With Ericsson Mobile Phones, one of my pitch platforms was that we were in the early days of mobile phone development (in the late 1990s), comparing what we had then to the DOS operating system before windows. I developed communications and led PR for the leading brand in the home networking industry for a spin-off of IBM, with MCNC for one of the world’s leading grid computing experts in the days before much of what was grid computing became “the cloud,” and for Google with Google Glass as the first client of OnPoint Communications.

Raleigh-Durham, North Carolina Area

Vice President of public relations agency headquartered in Raleigh-Durham with offices in Charlotte and Pittsburgh. Co-founder of the firm, helping to grow the business to more than 25 employees. B2B and B2C for broad range of clients from start-ups to Fortune 500 including The Pantry, Eaton Corp. and Dollar Tree. Media relations, corporate communications and social media for local, national and global programs.

Research Triangle Park, North Carolina

Director of Corporate Communications and Public Relations for nonprofit organization dedicated to technology-based education and economic development. Included research and development institute (micro- and signal electronics, advanced computer networks), two venture funds, and statewide research and education network renowned nationally for public and private universities.• Corporate and division external, internal and partner communications. Collaborated with world-renowned visionary for grid/cloud computing for extensive media coverage for technology, research, education technology and services. Partnerships including Cisco, IBM and Sun Microsystems.

Raleigh-Durham, North Carolina Area

Director of Marketing for the world’s third largest CRO with UK headquarters with offices in 14 countries. Pre-clinical and clinical development services for pharmaceutical and biotechnology companies. • Led clinical division communications in North America and coordinated with preclinical services marketing group in the U.K. Included corporate re-branding communications following merger tripling size of company and IPO.

Raleigh-Durham, North Carolina Area

Director of Corporate Communications for prepaid mobile telecommunications company. Recruited by CEO to help re-invent and re-launch the company to provide a broad range of prepaid services. Wrote Private Placement Memorandum for venture capital fundraising. Developed strategic media and investor communications.

Raleigh-Durham, North Carolina Area

Public Relations and Marketing Communications Manager for home networking hardware and software company spun off from IBM. Initial funding $55 million from Cisco, Motorola and IBM.• Successfully developed public relations program that established Home Director brand as the leader in the industry, including extensive national and international media coverage. Generated more media coverage as independent company than previous year within IBM.• Media and analyst relations, quarterly investor communications, CEO board communications, and employee communications. Strategic partnerships including Cisco, Motorola, IBM, Intel, Sears, BellSouth, SBC Communications, and ITT Industries. Established ITT Industry partnership through PR outreach.

Raleigh-Durham, North Carolina Area

Manager of U.S. Public Relations for world’s largest online information database company for professional research based in London. Exited following acquisition by Thomson. • U.S. media and analyst relations, and employee communications. Led U.S. launch of knowledge management software and Internet search engine.

Raleigh-Durham, North Carolina Area

Public Relations Specialist for North America mobile phones division of global telecommunications company based in Sweden. At the time, Ericsson Mobile Phones was the global market share leader. • Media and analyst relations. Led numerous product launches and national philanthropic program. Public relations program leveraging sponsorship of singer Celine Dion's North American tour.

Raleigh-Durham, North Carolina Area

Corporate Communications Specialist. Media relations, executive speechwriting, internal employee communications and sales communications.

Staff writer, reporter and editor over 13 years. Areas of focus included business, politics (city, county and state government), education and environment. Newspapers included The Fayetteville Observer, Fayetteville, N.C. (April 1989-October 1996).