Josh Seymore Email & Phone Number

Remote: Athens, Oh

Lead brand and experience strategy for top biopharma accounts, such as GSK, Novo Nordisk, Biogen, and UCB, supporting a team at all levels and competencies. Lead strategic consulting efforts across all aspects of the patient journey from activation through retention. Work across Omnicom network in cross collaboration teams for pitches and assigned client work.

Remote: Athens, Oh

Lead cross-competency teams to develop CRM patient experiences for GSK's core respiratory portfolio across key products in both retail and specialty. Amplified brand objectives through key CRM strategies and practices, such as lead generation and nurturing, cultivation of 1st party data, retention efforts and leakage points of new patient starts and continuation.Focused on DTC CRM initiatives that span the patient cycle from acquisition utilizing key 1st party data strategies, ongoing lead nurturing through dynamic conversion experiences, and extensive efforts for new patient onboarding and support through development of patient support program revitalization. Lead broad initiatives to drive client evolution of mar-tech roadmap from marketing automation use cases to amplification of integrated nurse support programs. Developed orchestrated service model experience to connect nurse call center to automated CRM for seamless delivery of patient materials.Leveraged first party data and supplied analytics to inform experience design and ongoing optimization across omni-channel patient experiences. Garnered 60%+ increase in acquisition efforts through first party data strategy and incremental channels, inclusive of social.

Remote: Athens, Oh

Dallas/Fort Worth Area

Supported key healthcare clients, such as GSK, BMS, and Astellas throughout rise to Account Director to drive strategy and execution. - Led efforts for indication extension on key respiratory biologics into a rare disease space, from foundational claims development to OPDP submission and post-launch activities.- Managed multiple CRM efforts for conversion to adherence to support patient adoption and retention efforts.- Led launch of respiratory biologic for severe eosinophilic asthma to support integration of HUB services, nurse call center, and CRM.

Dallas/Fort Worth Area

Primary account lead for respiratory biologic. Managed pre- and post-approval launch through strategic development, campaign development and creative execution, database management and analytics. Continued leadership development by supporting another product launch in the rheumatoid arthritis space, managing and mentoring junior agency staff, developing processes and procedures to further team effectiveness.

Greensboro/Winston-Salem, North Carolina Area

Manage multiple brands across national clients in the pharmaceutical space. Develop and manage CRM campaigns for brands to utilize client engagement for measurement of brand performance. Perform daily needs for AOR requests from developing creative briefs to working directly with the creative team to ensure execution is on target with strategy. Cross over to database management and reporting to supply clients with specific requests for their data needs. Work closely with agency partners to utilize the multi-channel approach for all of the clients marketing needs to ensure data is being captured from a multitude of sources.

Raleigh-Durham, North Carolina Area

Managed multiple brands throughout creative process to ensure accuracy and consistency in various tactical mediums. Worked closely with designers to manage the art direction process to ensure brand standards are met and develop strategic plans for tactical implementation to ensure the client’s goals are met.Selected and managed vendors to outsource projects for website development and programming, print production, media placement, tradeshow exhibits, video production, design and illustration needs. Also, managed internal controls to maintain schedules, budgets, negotiate vendor pricing and accurately complete invoicing. Developed and analyzed job costing reports upon completion of projects to ensure financial goals have been achieved.Researched, tested, and improved SEO standards using Google Analytics and Google Adwords tools to monitor web traffic and pay-per-click campaigns.

Raleigh-Durham, North Carolina Area

Managed and coordinated daily schedules with creative's, account executives and management.

Raleigh-Durham, North Carolina Area

Developed digital printing, mailing and small press departments. Implemented department through a self-driven approach by utilization of a DocuColor 2045 handling customer service, estimating, production and finishing of all digital projects. Serviced the first year of digital print in-house and was able to produce $300K and that sales figure rose 50% over the following two years. Incorporated additional $50K+ revenue to the plant yearly with the development of the mailing department.Coordinated schedules both for projects, shifts and workflow, reviewed monthly finances, delivered daily updates for projects with clients and account reps.

Greater Philadelphia Area

Developed skills by completing the first phase the LDP program in the production rotations of prepress, press, bindery, digital/mailing, fulfillment, estimator and planner.