Rip Upshaw Email & Phone Number

Irving, Texas, United States

Principal leader in evolution of Targetbase’s core Customer Data Platform from legacy on-prem/ Oracle/Informatica architecture to Azure/App/Service Bus/SQL Server/Data Factory solutionLead discovery and design discussions with client Brand Marketing and IT teams to define areas of solution to be managed client-side, those to be owned and managed by Targetbase, and those to be leveraged from cloud-based providers such as Salesforce, One Trust, and GigyaDevelop and maintain detailed API specifications for JSON-based APIs, Service Bus messaging and batch integrations between solution subsystems, and intra-solution bulk processingConduct and support cross-platform QC, SIT and UAT via Postman, Azure Portal, SQL Server Studio, and other tools to confirm compliance with business requirements and technical specificationsServe as agency SME and provide cross-client direction to multiple delivery teams in the use of, and certification on, Salesforce's Sales, Service, and Marketing Cloud platforms

Irving, Tx

Managed delivery teams for Abbott Nutrition and Galderma clients in the architecture, adaptation, and day-to-day management of their respective marketing technology solutionsDrafted business requirements, functional specifications, and detailed technical specifications for ETL processes, real-time APIs, and subsystem interactionsPrimary areas of responsibility included construction and enhancement of operational databases in support of single customer view, analytical databases in support of modeling, reporting, and campaign management, and new and existing real-time APIs and batch data feed interactions

Dallas, Tx

Led team of globally-distributed Salesforce Functional Analysts in support of a new governance model to intake, harmonize, and deliver enhancement requests in a manner ensuring capacity is applied to requests having the highest business value.Drafted Business Requirements, Use Cases, and User Stories to drive internal development projects as well as provide scope for external vendor fulfillment of large projects via RFI.Configured Prototypes, Mockups, and POCs on the Salesforce platform to support the business in fully defining and approving solution configurations to meet established requirements.Architected Salesforce standard and custom objects, record types, page layouts, master-detail and lookup relationships, permissions, and role hierarchies for CBRE’s Salesforce Global Instance.Collaborated with Business Relationship Manager, Product Manager, and other members of Sales Management to establish and maintain the Product Roadmap and Budget for CBRE’s Salesforce Global Instance across Regions and Business Lines.Led APAC Investor Leasing project to extend and rollout existing Salesforce Global Instance to CBRE’s 500+ Pacific-based Agency Brokers.Designed and configured Salesforce Marketing Cloud instance with integration to Sales Cloud in support of CBRE’s Marketing Cloud Trial.

Us - Texas - Remote

Drafted and piloted Success Accelerators focused on Marketing Cloud Automation and Data Segmentation, as well as the integration of Sales and Service Clouds with Marketing Cloud.Expanded Marketing Cloud expertise of customer-facing roles at scale through education, communities, tools, and job aids to maximize customer success, adoption, and retention.Supported Executive Business Center engagements and presented Marketing Cloud Accelerators in the Success Theater at Connections 2014 and 2015.Developed and presented Marketing Cloud product overview and roadmap for strategic accounts in Customer Summits at Dreamforce ‘14.Provided cross-training and integration support for the unification of ExactTarget's post-sales organization with Salesforce following the 2013 acquisition.Collaborated with Success Managers in response to Customer Success Requests to provide strategic direction and best practices to Salesforce Customers.

Irving, Tx

Designed and maintained RAPP’s core Marketing Database solutions in support of tailored, omni-channel CRM execution, Business Intelligence, and Marketing Analytics for clients across a variety of business verticals including hospitality, restaurant, and grocery.Architected, developed, and executed end-to-end Campaign Management, Assembly, Delivery, and Measurement for RAPP’s clients via IBM Unica, ExactTarget, CheetahMail, and other solutions.Led department of 50+ professionals across six disciplines: Marketing Technology Consulting, Business Analysis, Quality Assurance, Database Administration, Business Intelligence, and Application and Interactive Development.

Bba, Management Information Systems

Education record