Social Media Coordinator
CurrentLong Form Content Strategy | Leads YouTube strategy, including the development, management, promotion, and execution of long form content- 2023-24 season compared to 2022-23: +735% in watch time, +577% video views, +534% in impressions, +333% in subscribersShort Form Strategy | Focus on vertical, organic content — including strategy, management, creation, and execution of content- TikTok: +26.3% audience growth, +70% video views, and +63.8% net audience growth since October 2022Multi-Platform Management | Oversee daily operations of social media content across diverse platforms, including Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, TikTok, and Threads. - Provided support for daily operations of Spectrum Center and Hornets Venom GT social media content across all platformsEvent Coverage | Provide comprehensive day-to-day social media coverage of the team and players, including games, practices, interviews, shoot-arounds, warm-ups, postgame, and the NBA Summer League.- Included real-time social media coverage of arena events (concerts and shows) and Hornets Venom GT games- Assist with coverage of Corporate Social Responsibility (CSR) events related to the Charlotte Hornets and Hornets & Sports Entertainment (HSE).Real-Time Coverage | Edit and publish game highlights for the Charlotte Hornets and Hornets Venom GT in real time. Utilize platforms such as WSC, AvGen, and Slate. Content Calendar Development | Collaborate in the creation of content calendars for the Charlotte Hornets, Hornets Venom GT, and Spectrum Center social media.Inter-department Communications | Interface closely with additional departments such as Public Relations, Marketing, Arena Marketing, and others to lend support for coverage and content creation. Sprout Social Management | Utilize the social media platform Sprout Social to schedule and publish digital content. Utilized to assess community engagement to refine strategies and content delivery.
