Jonny Muir Email & Phone Number

Greater Manchester, England, United Kingdom

Manchester, England, United Kingdom

Manchester, United Kingdom

Leading a team of copywriters and designers to deliver content marketing campaigns for businesses in the B2B payments industry. Responsibilities include:• Developing content marketing strategies for clients to drive brand awareness and lead generation• Managing the output of an internal team of copywriters and designers, providing direction and quality control for all content• Overseeing the implementation of content marketing programmes, including production, distribution and optimisation• Producing copy for all formats, including blogs, articles, social media posts, eDMs, online display ads, and webpage metadata• Ensuring all content is SEO optimised in order to grow clients' organic search rankings• Making sure the effectiveness of all content and campaigns is effectively measured and reported to clients

Taking a career break to travel the world and develop new skills, including learning Spanish, volunteering at hostels to produce marketing copy, teaching guitar, and working on personal creative projects, such as scriptwriting and interactive fiction.

London, United Kingdom

All aspects of copywriting & digital content creation for a variety of B2B tech clients. Key responsibilities:• Copywriting: producing engaging, informative, clear copy for all forms of long and short-form content (including blog posts, articles, research reports, social media posts, animation scripts), ensuring all content is grammatically correctly and optimised for search• Research: interviewing subject experts, reading research reports, utilising quantitative & qualitative data, to ensure copy is accurate and authoritative • Creative content strategy: responding to client need & advising on the most effective content format, style & tone of voice for the target audience• Conceptual writing: devising brand messaging, campaign platforms & narratives• Copy editing: proofreading & managing the copywriting output of junior copywriters• Stakeholder management: being the face of the entire creative process, liaising with client contacts & internal account teams to manage briefing, feedback and amends• Project Management: creating & overseeing complex budgets, creating timelines, managing internal & external creatives (animators, videographers, designers, copywriters) • Business development: providing creative concepts for new business pitches, including the successful pitch for Vodafone’s B2B Cloud Services campaign• Audio editing: producing, recording & editing podcasts

London, United Kingdom

Working with the in-house marketing & editorial teams at Sony Computer Entertainment Europe to deliver a publishing schedule across European territories. Key responsibilities:• Content creation & editorial: ghost writing blog articles, social media content & newsletter copy• Content Optimisation: ensuring all copy meets tone of voice guidelines & is optimised for search • Managing Account Team: preparing posts for publishing, HTML coding, inputting metadata, editing & embedding of video/image assets.• Global Editorial Strategy: devising targeted content ideas to drive traffic to the site • E3 & Gamescom support: delivering key blog activity around major events • Managing editorial calendar: publishing all content in line with a strict daily schedule• Pushing blog-related content on social media channels: including Twitter, Facebook, Google+ & managing video uploads/optimisation/publishing on the YouTube channel • Liaising with product managers & third-party developers/publishers to prepare blog copy & secure assets• Co-ordinating publishing activity across regional EU teams in France, Italy, Germany & Spain, working with PlayStation’s internal Localisation service to provide translated copy.• Weekly & monthly reporting: monitoring & evaluating site performance & social engagement metrics to optimise blog content for the audience

London, United Kingdom

Managing all day-to-day activity on the Fortnum & Mason social media channels (nominated for a 2013 CIPR Excellence Award for Best Use of Digital). Key responsibilities:• Content creation & asset sourcing/editing• Community management & outreach, liaising with client-side customer services teams to provide responses to customers• Management of cross-channel social media campaigns to grow the online community• Planning & managing social PPC campaigns to drive site traffic & online purchases• Daily, weekly & monthly reporting & analytics for all channels

London, United Kingdom

Provided support for social media and emerging channels campaigns across a range of travel and FMCG clients. Responsibilities included:• Using Radian6 to carry out detailed social media and monitoring projects for clients such as Virgin Atlantic and Virgin Media, including a social media consultancy project to aid with Virgin Trains' rebid for the West Coast mainline.• Conducting blogger outreach campaigns for clients such as Douwe Egberts – sourcing appropriate bloggers and liaising with key influencers to develop relationships.• Crisis support and comment moderation for John Lewis' YouTube channel during an animal rights controversy around their 2010 Christmas ad.