Jonny Muir Email & Phone Number

Greater Manchester, England, United Kingdom

Manchester, England, United Kingdom

Manchester, United Kingdom

• Leading a team of copywriters and designers to deliver content marketing campaigns for businesses in the B2B payments industry. Responsibilities include:
• Developing content marketing strategies for clients to drive brand awareness and lead generation
• Managing the output of an internal team of copywriters and designers, providing direction and quality control for all content
• Overseeing the implementation of content marketing programmes, including production, distribution and optimisation
• Producing copy for all formats, including blogs, articles, social media posts, eDMs, online display ads, and webpage metadata
• Ensuring all content is SEO optimised in order to grow clients' organic search rankings

Taking a career break to travel the world and develop new skills, including learning Spanish, volunteering at hostels to produce marketing copy, teaching guitar, and working on personal creative projects, such as scriptwriting and interactive fiction.

London, United Kingdom

• All aspects of copywriting & digital content creation for a variety of B2B tech clients. Key responsibilities:
• Copywriting: producing engaging, informative, clear copy for all forms of long and short-form content (including blog posts, articles, research reports, social media posts, animation scripts), ensuring all content is.
• Research: interviewing subject experts, reading research reports, utilising quantitative & qualitative data, to ensure copy is accurate and authoritative
• Creative content strategy: responding to client need & advising on the most effective content format, style & tone of voice for the target audience
• Conceptual writing: devising brand messaging, campaign platforms & narratives
• Copy editing: proofreading & managing the copywriting output of junior copywriters

London, United Kingdom

• Working with the in-house marketing & editorial teams at Sony Computer Entertainment Europe to deliver a publishing schedule across European territories. Key responsibilities:
• Content creation & editorial: ghost writing blog articles, social media content & newsletter copy
• Content Optimisation: ensuring all copy meets tone of voice guidelines & is optimised for search
• Managing Account Team: preparing posts for publishing, HTML coding, inputting metadata, editing & embedding of video/image assets.
• Global Editorial Strategy: devising targeted content ideas to drive traffic to the site
• E3 & Gamescom support: delivering key blog activity around major events

London, United Kingdom

• Managing all day-to-day activity on the Fortnum & Mason social media channels (nominated for a 2013 CIPR Excellence Award for Best Use of Digital). Key responsibilities:
• Content creation & asset sourcing/editing
• Community management & outreach, liaising with client-side customer services teams to provide responses to customers
• Management of cross-channel social media campaigns to grow the online community
• Planning & managing social PPC campaigns to drive site traffic & online purchases
• Daily, weekly & monthly reporting & analytics for all channels

London, United Kingdom

• Provided support for social media and emerging channels campaigns across a range of travel and FMCG clients. Responsibilities included:
• Using Radian6 to carry out detailed social media and monitoring projects for clients such as Virgin Atlantic and Virgin Media, including a social media consultancy project to aid with Virgin Trains' rebid for the West.
• Conducting blogger outreach campaigns for clients such as Douwe Egberts – sourcing appropriate bloggers and liaising with key influencers to develop relationships.
• Crisis support and comment moderation for John Lewis' YouTube channel during an animal rights controversy around their 2010 Christmas ad.