Jason Burns Email & Phone Number

Charlotte, Nc, Us

Atlanta Metropolitan Area

Guiding Spirit of Atlanta through a transformative period, I have been instrumental in launching and executing the organization’s first-ever strategic plan, which emphasizes program expansion, revenue diversification, and the prioritization of member health and wellness. My leadership has resulted in significant milestones, including unprecedented financial growth and enhanced safety protocols.I have successfully introduced initiatives that fostered a culture of well-being and excellence, leading to record-setting fundraising outcomes and substantial growth in merchandise revenue. By placing a strong focus on the member experience, I’ve ensured that Spirit of Atlanta not only meets but exceeds the expectations of our community and stakeholders.Key Achievements:- Led the creation and implementation of a strategic plan that has paved the way for long-term organizational success.- Orchestrated fundraising strategies that resulted in nearly doubling the organization's revenue within two years.- Developed and rolled out a new safety program, significantly improving health and wellness standards for members.- Spearheaded innovative merchandise strategies, driving exceptional growth and setting new sales records.

Charlotte, North Carolina Area

- Spearheaded the innovative "Generation T" campaign, leveraging emerging social platforms to enhance customer engagement and expand market penetration for PRO customers. - Managed cross-functional teams and external agencies to optimize multichannel campaigns, utilizing data-driven insights to significantly boost customer conversion rates. - Fostered a culture of innovation, mentoring a team of specialists to elevate campaign performance. - - Delivered measurable outcomes that aligned marketing strategies with organizational goals, driving sustained revenue growth and brand visibility.Key Achievements:- Achieved 10% increase in brand awareness and 6% growth in the PRO business.- Orchestrated a multichannel marketing strategy that significantly enhanced engagement and market penetration.- Mentored a team of digital marketing specialists, fostering a culture of continuous innovation.

- Drove digital transformation for Fortune 500 clients by developing and executing comprehensive social media strategies. - Delivered a 10% increase in engagement and a 15% boost in conversions by aligning marketing initiatives with client business objectives. - Leveraged competitive analysis and data-driven insights to create actionable recommendations that outperformed competitors and met marketing goals. - Collaborated with business development teams to craft compelling content that bolstered client engagement and unlocked new revenue streams.Key Achievements:- Delivered 10% increase in engagement and a 15% boost in conversions.- Provided clients with strategic recommendations that outperformed competitors.

Raleigh-Durham, North Carolina Area

- Orchestrated IBM’s social media strategy for Big Data and Analytics, leading to the successful launch of the IBM Big Data Hub, which achieved a reach of over 10 million people. - Enhanced IBM’s market presence by executing influencer programs that expanded reach to target demographics by 80% and increased sales leads by 23% year-over-year. - Played a pivotal role in aligning social media strategy with sales objectives, driving significant impressions and fostering strong stakeholder engagement.

Greensboro/Winston-Salem, North Carolina Area

Anaheim, Ca

- Pioneered Disneyland Resort’s first-ever social media program, creating a new standard for content creation and distribution in the entertainment industry. - Produced and directed the groundbreaking Disneyland Resort podcast, significantly increasing brand awareness and setting industry benchmarks for creative PR content deployment. - Played a crucial role in crisis communication, safeguarding Disney’s brand integrity during challenging situations. - Collaborated cross-functionally to align PR strategies with broader business goals, ensuring a cohesive approach to brand management and audience engagement.Key Achievements:- Launched Disneyland Resort’s first social media program, setting new industry standards.- Produced a pioneering podcast that became a key tool for engaging audiences and enhancing brand awareness.

Greater Los Angeles Area

B.S. Strategic Communications

Marketing

Activities and Societies: Member Chapman University PRSSA Student Government Representative 1995 – 1996 Chapman Radio General Manager 1996.