Jamie So Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

San Francisco, California, Us

Strategizing, planning, and executing multi-channel campaigns across SEM, YouTube, display, social media, email, direct mail, and SMS. Adept at leveraging CMS, analytical insights, and market trends to conduct A/B testing on landing pages, copy, and design, driving continuous performance optimization. Proficient in utilizing CRM systems for down-funnel analysis and creating proprietary audience segmentation to enhance remarketing efforts."

Austin, Tx, Us

Led a team in optimizing multi-channel paid media campaigns across platforms like Google Ads, Meta Ads, and TikTok. Provided expert advice on campaign strategies, targeting, and optimization direction to maximize ROI. Integrated CRM data for better retargeting and managed reporting, budget, and strategy to ensure effective resource use and data-driven decisions.

Provided comprehensive digital media services to startup entrepreneurs and small businesses, developing tailored digital marketing strategies aligned with their brand and industry. Assisted in establishing and optimizing online presence across key platforms, enhancing visibility and brand recognition. Managed B2B, B2C, and e-commerce campaigns through SEM, display advertising, social media, and programmatic platforms. Implemented and troubleshot tracking codes, pixels, and custom events on client websites, and utilized tools like Google Tag Manager, Google Analytics, and Google Data Studio to deliver actionable insights and performance metrics.

Hong Kong, -Select-, Hk

Provided expert social media marketing consultation to global companies, advising on ad campaigns, budget allocation, and crisis management to enhance brand performance and stability. Utilized UTM parameters, Facebook Pixel, and Google Analytics for precise remarketing and performance tracking, driving data-driven optimization. Led client pitching and developed tailored marketing strategies to meet specific business objectives. Managed and monitored ad campaigns to exceed KPI goals, generating detailed performance reports with actionable insights.

Hong Kong, -Select-, Hk

Managed and monitored digital media campaigns to achieve KPI goals, ensuring optimal performance and ROI. Generated comprehensive ad campaign performance reports, delivering actionable insights to clients and internal teams. Provided real-time performance data and made strategic adjustments during launches to maximize campaign effectiveness. Collaborated closely with sales, copywriters, and graphic designers to ensure cohesive and compelling campaign execution.

Discovered and scouted new talent, coordinating casting schedules with model agencies to ensure a diverse and high-quality selection. Assisted in campaign production by managing talent logistics and ensuring smooth operations from casting to final execution. Facilitated talent management by maintaining strong relationships with models and agencies, streamlining communication and collaboration.

Bachelor Of Arts - Ba, Speech Communication, Film

Education record