Joy Somerset Email & Phone Number

Led enterprise-wide transformation of the Thought Leader / KOL strategy to advance the organization’s ability to forecast and address the evolving needs of this capability.

Developed and executed the annual plan for Thought Leader/KOL engagements for the metabolic health/diabetes organization which encompassed the number, type and funding of engagements required to support a projected $20B portfolio.

Led cross-functional team through brand-building and launch readiness processes (global target patient profile, brand positioning strategy, tradename, patient journey map, priority insights) for an asset with an estimated forecast of $2B.

Led the planning and execution of disease state/unbranded solutions to supplement and support branded marketing and sales efforts across the US diabetes franchise.

Indianapolis, Indiana Area

Advocated and championed the voice of our external customers by identifying, synthesizing and helping to activate key customer insights that informed the entirety of the brand-building process for Taltz and associated immunology disease states.

Indianapolis, Indiana Area

Annapolis, MD

Trained and counseled a team of 5 members on techniques needed to decrease instances of lost ad revenue dollars due to individual work errors, savings of $5k - $50k on a weekly basisAnalyzed copy and production procedures within a staff of 12 people and created new processes which led to $100-$500 lower overtime labor costs weeklyTraffic Copy & Log.

Collaborated with an 8 member team to produce and release the most profitable final log schedule of commercial and programming selections, leading to the successful airing of over $90M in contracted cable ad revenue dollars for 2007

Coordinated with Sales, Inventory, and Ad Products groups to execute 35-45 interactive advertising campaigns for Weather.com, Desktop Weather and Mobile platforms, recognizing an average of $500k - $1M in revenue each monthResearched and presented clients with relevant optimizations for under-performing campaigns based on inventory availability and.

Managed 200+ corporate accounts while partnering with the sales team to ensure that clients received expected ROI and met recruiting goals, supported sales in securing/exceeding contract renewal goals and increasing company market share to nearly 45% in the job-posting industry over the course of a year

Mba, Marketing

Mba, Marketing

Activities and Societies: Consortium for Graduate Study in Management Fellowship Recipient

Master, Business Administration; Marketing

Bachelor Of Science, Marketing

Bs, Marketing