Barbara Ketchum Email & Phone Number

Southern California

Built and managed independent successful marketing research company, serving national and international medical marketing research firms.Completed hundreds of qualitative and quantitative projects on time within budget, including in-depth interviews on needs, usage studies, concept testing for new drugs and medical devices, advertising concept testing, and.

Independent consultant managing qualitative and quantitative projects including in-depth interviews on needs, usage studies, concept testing for new pharmaceutical drugs and medical devices, advertising concept testing, and drug naming studies. Established excellent working relationship withover 800 physicians and other health care providers.

Qualitative market research studies, focus group moderation, analysis and reporting. Clients in transportation, pharmaceutical, health and beauty, beverage industries.

Managed metropolitan territory, selling end-user computing and computer programming books to Information Technology departments of Fortune 500 companiesCoordinated participation in local trade shows creating a strong presence against the competitionIBM Sales and Marketing

Sold financial and clinical applications to a six-hospital, 4,300 bed healthcare provider, resulting in $64 million revenue and significant bonus.Streamlined the information systems hardware selection and ordering process for multi-phase, multi-site implementation, improving subcontractor relationships and customer satisfaction.Sold and implemented a.

Mba

Bs, Early Childhood Education

Direct Marketing School, course offered by Direct Marketing Club of Los Angeles