Somin Lee Email & Phone Number

Seoul, South Korea

• Contributed to revenue of 780M KRW in the year of 2023 from creator brand sponsorships
• Closed 60M KRW deal for HoYoverse’s HoYoFair in collaboration with top animation Korean YouTube channels
• Lead and manage both global and global game marketing campaigns for Intel, Nintendo, Perfect World, Hoyoverse, Paradox Interactive, and Sony with cross-functional teams
• Responsible for end-to-end brand sponsorships from contracting to post campaign data actualization using Google Analytics
• Strategize suitable creators for different game campaigns customized to client needs
• Resolved over 20 streamer issues during livestreams, offering compensations to ensure campaign success

Seoul, South Korea

• Created content for Lexus Korea's social media accounts to advertise new electric cars launching in Korea
• Daily monitoring of social media channels’ insights and Lexus Korea official website via Google Analytics
• Tracked daily test drive registrations generated via traffic from paid media (T Map, Naver, SK Encar, Toss, IG)
• Developed and execute paid and owned media strategies to achieve Lexus test drive campaign KPI by 100%
• Reached out and liaised with influencers to create content for digital campaigns
• Benchmarked competitors and composed wireframes for Electrified page on Lexus Korea official website

대한민국 서울

• Samsung Unpacked August 2021, February 2022, May 2022
• Crafted visual content for Samsung Galaxy Unpacked 2021 and 2022, winning iF Design Award in 2022
• Studied Samsung’s new app services and smartphones/watch/Buds/tablets for visual implementation
• Devised storyboard based on script to create visual content while branding KSP of products and services
• Communicated closely with internal and external production and design teams
• Curated content for featured, news, careers, events, stores, community pages for mobile game website renewal

Seoul, South Korea

• Assisted with proposals for branding patient programs and copywriting for new visual concept
• Successfully renewed brand mascots to represent the IMC team in a global pharmaceutical company
• Composed storyboards and synopsis for product detailing and launching videos
• Drafted mockups for brochures and leaflets

Seocho District, Seoul, South Korea

• Lead for all international F&B projects and client communications
• Increased internal revenue by more than 50% for winning bidding for global F&B project
• Estimated and generated project budgets and quotations for multiple Asian and European clients
• Organized data tabulations for analysis and infographics, and created perceptual mapping via internal software
• Wrote proposals and final reports for F&B marketing research projects
• Arranged focus groups, recruited participants, and created concept boards and surveys for participants

Greater Los Angeles Area

• Code 100+ videos by tracking participants’ behaviors, fixations, and paths through recorded eye movements
• Evaluate store layout and signage effectiveness and ad design usability from coded data
• Learn how to use internal eye-tracking coding software to analyze and code raw data
• Cross-check and review other researchers’ coded data for quality control

Greater Los Angeles Area

• Designed and proofread multidimensional surveys and questionnaires through Qualtrics
• Conducted in-depth interviews to gain insight from participants
• Launched experiments to study consumer behavior and attitudes, decision making, and social psychology
• Analyzed and coded participants’ qualitative and survey responses
• Performed literature searches on topics such as discrimination and prejudice to support future studies

Bachelor Of Science - Bs, Cognitive Science, Overall Gpa 3.3

Activities and Societies: Cognitive Science Student Association, LikeLion, Korean Intervarsity Christian Fellowship

Education Abroad Program - Global Cities Urban Realities

London & Paris

High School Diploma, Ib Diploma, 4.7 Cumulative Gpa

Activities and Societies: National Honors Society, French National Honors Society, California Scholarship Federation, Science Olympiad.