Somin Lee Email & Phone Number

Seoul, South Korea

• Contributed to revenue of 780M KRW in the year of 2023 from creator brand sponsorships• Closed 60M KRW deal for HoYoverse’s HoYoFair in collaboration with top animation Korean YouTube channels• Lead and manage both global and global game marketing campaigns for Intel, Nintendo, Perfect World, Hoyoverse, Paradox Interactive, and Sony with cross-functional teams• Responsible for end-to-end brand sponsorships from contracting to post campaign data actualization using Google Analytics• Strategize suitable creators for different game campaigns customized to client needs• Resolved over 20 streamer issues during livestreams, offering compensations to ensure campaign success• Via 30 cold emails, secured partnership with top talent agency North America for global expansion

Seoul, South Korea

• Created content for Lexus Korea's social media accounts to advertise new electric cars launching in Korea• Daily monitoring of social media channels’ insights and Lexus Korea official website via Google Analytics• Tracked daily test drive registrations generated via traffic from paid media (T Map, Naver, SK Encar, Toss, IG)• Developed and execute paid and owned media strategies to achieve Lexus test drive campaign KPI by 100%• Reached out and liaised with influencers to create content for digital campaigns• Benchmarked competitors and composed wireframes for Electrified page on Lexus Korea official website

대한민국 서울

Samsung Unpacked August 2021, February 2022, May 2022• Crafted visual content for Samsung Galaxy Unpacked 2021 and 2022, winning iF Design Award in 2022• Studied Samsung’s new app services and smartphones/watch/Buds/tablets for visual implementation• Devised storyboard based on script to create visual content while branding KSP of products and services• Communicated closely with internal and external production and design teams• Curated content for featured, news, careers, events, stores, community pages for mobile game website renewal• First point of contact for communication with clients and post-production agenciesSamsung Generation Alpha Experience Film Production• Devise storyboard and narration for video production• Wrote film strategic direction and design concept proposalsSupercell Official Website Renewal Prototyping• Curated content for features, news, career, and events pages• Wireframed entire structure, arrange images, and copies for each page

Seoul, South Korea

• Assisted with proposals for branding patient programs and copywriting for new visual concept• Successfully renewed brand mascots to represent the IMC team in a global pharmaceutical company• Composed storyboards and synopsis for product detailing and launching videos• Drafted mockups for brochures and leaflets

Seocho District, Seoul, South Korea

• Lead for all international F&B projects and client communications• Increased internal revenue by more than 50% for winning bidding for global F&B project• Estimated and generated project budgets and quotations for multiple Asian and European clients• Organized data tabulations for analysis and infographics, and created perceptual mapping via internal software• Wrote proposals and final reports for F&B marketing research projects• Arranged focus groups, recruited participants, and created concept boards and surveys for participants

Greater Los Angeles Area

• Code 100+ videos by tracking participants’ behaviors, fixations, and paths through recorded eye movements• Evaluate store layout and signage effectiveness and ad design usability from coded data• Learn how to use internal eye-tracking coding software to analyze and code raw data• Cross-check and review other researchers’ coded data for quality control

Greater Los Angeles Area

• Designed and proofread multidimensional surveys and questionnaires through Qualtrics• Conducted in-depth interviews to gain insight from participants• Launched experiments to study consumer behavior and attitudes, decision making, and social psychology• Analyzed and coded participants’ qualitative and survey responses • Performed literature searches on topics such as discrimination and prejudice to support future studies

Bachelor Of Science - Bs, Cognitive Science, Overall Gpa 3.3

Activities and Societies: Cognitive Science Student Association, LikeLion, Korean Intervarsity Christian Fellowship

Education Abroad Program - Global Cities Urban Realities

London & Paris

High School Diploma, Ib Diploma, 4.7 Cumulative Gpa

Activities and Societies: National Honors Society, French National Honors Society, California Scholarship Federation, Science Olympiad.