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General Manager and Marketing background with a proven track record of creating value and delivering transformative results. J.M Smucker is an $8 billion+ Food & Beverage Company, headquartered in Ohio, with sales focused in Pet Food, Coffee, and Snacks / Spreads.Career aspirations in marketing, Innovation and general managementSpecialties: CPG, FMCG, Food Marketing, Home Goods - Disposable and Durable, Personal Care, Pet Food, Pet Treats, Beverages, Brand Management, Innovation Management, Brand Strategy, eCommerce Strategy, Portfolio Strategy, Category Strategy, Base Business Management, New Product Development, Top of Funnel Ideation, Strategic Business Planning, P&L Management, Demand Landscapes, Jobs To Be Done, Design Thinking, Advertising & Promotion Management, Digital Marketing, Social Media, Brand Equity, Positioning, Forecasting & Budgeting, Market Research & Analysis, Multi-Channel Distribution, Omni-channel, Advertising, TV/Video Advertising, Shopper Marketing, Event Marketing, PR, Digital, Supplier Management, Mega Brand Management, Scale Events, Packaging Design & Development, Special Pack Development, Business Analysis, Commercial Activation, Human Capital Development, Strategic Partnerships, Licensing, Enneagram framework
Elanco
View- Website:
- elanco.com
- Employees:
- 8815
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Executive Director Brand Marketing, Us Pet Health Otc And PainElancoDetroit, Mi, Us
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Executive Director Brand Marketing, Us Pet Health Otc & PainElanco Nov 2022 - PresentGreenfield, In, UsElanco is 2nd largest independent Animal Health Company with revenues of $4.5B.Lead marketing team for $900M portfolio of brands in the Parasiticide, Pain and Pet Supplement categories. Manage over 20 brands including Seresto, Advantage & Galliprant. Responsible for brand positioning, strategy, P&L, omni-channel marketing, innovation, vet engagement strategy, M&A due diligence and $75M marketing budget. Manage team of 10.Launched 2 new breakthrough marketing campaigns for Seresto and Advantage. Seresto ad noticeability improved 50% over previous campaign. Advantage campaign won Gold Vetty, finalist for Shorty Award and growing share for first time in 5 years.
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Brand Marketing Director, Rachael Ray NutrishThe J.M. Smucker Company Aug 2020 - Nov 2022Orrville, Ohio, UsLed marketing team for $875M Nutrish brand across 4 categories. Responsible for brand positioning, strategy, P&L, pricing, communications development and new item commercialization. Manage team of 6.Developed breakthrough campaign for Nutrish Big Life launch at outset of COVID-pandemic and despite multiple supply chain challenges, achieved over $25M sales in first year and top dog food launch in category. -
Brand Marketing Director, Premium CoffeeThe J.M. Smucker Company Sep 2018 - Aug 2020Orrville, Ohio, UsLed marketing team for $760M Dunkin’ brand. Responsible for brand strategy, positioning, P&L, pricing, communications development and new item execution. Managed team of 3 people.Led eCommerce strategy for coffee business unit. Selected by leadership team to support M&A projects in premium coffee.
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Director, InnovationThe J.M. Smucker Company May 2016 - Sep 2018Orrville, Ohio, UsBuilt first Coffee Innovation team. Led innovation development for $2.2B coffee business with 4 brands. Managed 4 people and budget (insights, consulting, design) over $2M.Led team from idea stage and launched premium 1850 coffee brand including positioning, branding, packaging and product. Achieved $50M in year 1.
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Senior Brand Manager, CoffeeThe J.M. Smucker Company Feb 2015 - May 2016Orrville, Ohio, UsManaged $525M portfolio including 90 SKUs of Folgers, Dunkin’ Donuts, Café Bustelo and Millstone K-Cups. Responsible for relationship with Keurig Green Mountain, P&L, annual business planning, pricing and new product development. Led white space innovation for Coffee Division. Managed 1 direct report and led cross functional Innovation Team of 7.
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Senior Brand Manager, Smucker'SThe J.M. Smucker Company Jun 2013 - Feb 2015Orrville, Ohio, UsManaged $340M portfolio including 150 SKUs of Smucker’s fruit spreads, blended fruit pouches and regional fruit spread brands. Responsible for P&L, annual business planning, pricing, creative development, $30M marketing budget and new product development. Managed team of 3.
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Director, Marketing Glade (Retitled From Senior Brand Marketing),Sc Johnson May 2013 - Jun 2013Racine, Wi, Us -
Brand Manager, GladeSc Johnson Aug 2011 - Apr 2013Racine, Wi, UsManage $160MM portfolio including 60 skus of Glade sprays and fabric refreshers. Responsible for P&L, annual business planning, creative development, advertising & promotional budget, new product development and long-term spray strategy. Managed and developed 2 direct reports
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Brand Manager, Ziploc & SaranSc Johnson Jun 2010 - Aug 2011Racine, Wi, UsManaged $90MM portfolio of 30 skus for Ziploc containers and Saran wrap. Responsible for P&L, annual business planning, creative development, advertising & promotional budget of $13MM, and new product development. Led two white space ideation projects for division. Managed 2 direct reports.
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Associate Brand Manager, ZiplocSc Johnson Jan 2009 - Jun 2010Racine, Wi, UsManaged Ziploc container promotions, packaging restage, monthly forecasting, annual volume planning, business analysis and Ziploc holiday scale event. Also responsible for account specific programs.
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Assistant Brand Manager, Edge And SkintimateSc Johnson Aug 2007 - Jan 2009Racine, Wi, UsResponsible for line extensions, $16MM promotional and digital budget, monthly forecasting and business analysis.
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Brand Management Intern, Personal CareS.C. Johnson May 2006 - Aug 2006Racine, Wi, Us
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Senior ConsultantIbm Oct 2002 - Apr 2006Armonk, New York, Ny, UsWorked for a variety of clients including General Motors, DaimlerChrysler, BMW, Onstar, Transportation Security Administration (TSA), Purchase Pooling Solutions (startup) and JLG (manufacturer of access equipment). Worked in a variety of capacities including digital strategy, business process optimization and project management. -
Management ConsultantPricewaterhousecoopers Aug 1999 - Oct 2002Gb -
Media InternOmd Uk Jul 1998 - Sep 1998London, London, Gb
John Spain Skills
John Spain Education Details
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University Of MichiganMarketing -
Miami UniversityMarketing
Frequently Asked Questions about John Spain
What company does John Spain work for?
John Spain works for Elanco
What is John Spain's role at the current company?
John Spain's current role is Executive Director Brand Marketing, US Pet Health OTC and Pain.
What is John Spain's email address?
John Spain's email address is jm****@****scj.com
What is John Spain's direct phone number?
John Spain's direct phone number is +133068*****
What schools did John Spain attend?
John Spain attended University Of Michigan, Miami University.
What are some of John Spain's interests?
John Spain has interest in Fly Fishing, Skiing, More, Anything Outdoors Including Kayaking, Camping.
What skills is John Spain known for?
John Spain has skills like Consumer Products, Shopper Marketing, Competitive Analysis, P&l Management, Brand Equity, Cross Functional Team Leadership, Marketing Strategy, Marketing Management, Brand Development, Forecasting, Segmentation, Marketing Research.
Who are John Spain's colleagues?
John Spain's colleagues are Paul Mckiernan, Tales Fernando Mattos Cesar, Tom Black, Ernesto Beas Santos, Juan Manuel Nimo, Karel Fišer, João Lages.
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