Joe Thomas (Uxc, Csm, A-Cspo)

Joe Thomas (Uxc, Csm, A-Cspo) Email and Phone Number

Senior Vice President, Web Content Strategy @ Flipside
Nashville, TN, US
Joe Thomas (Uxc, Csm, A-Cspo)'s Location
Nashville Metropolitan Area, United States, United States
Joe Thomas (Uxc, Csm, A-Cspo)'s Contact Details

Joe Thomas (Uxc, Csm, A-Cspo) personal email

n/a

Joe Thomas (Uxc, Csm, A-Cspo) phone numbers

About Joe Thomas (Uxc, Csm, A-Cspo)

With over 15 years of experience guiding Fortune 100 brands through complex digital transformations, my career has been defined by leading content strategy and cross-functional teams through major initiatives, from rolling out global content strategies at scale to transforming digital ecosystems for highly regulated industries like healthcare and pharmaceuticals.At Resolute Digital, I spearhead omnichannel content strategies for prominent clients such as Walgreens, Excedrin, CDC, and Acadia Pharmaceuticals. My focus is not just on tactical execution but on providing visionary counsel to senior leadership, helping brands navigate the evolving digital landscape. My role involves conceptualizing and selling the strategic vision, ensuring that digital transformations are not just successful but deeply aligned with long-term business goals and audience needs.A core component of my work involves mentoring and leading high-performing content strategy teams. Over the past decade, I have focused on building a collaborative and innovative team environment, empowering the next generation of content strategists to deliver exceptional results. My leadership style is rooted in a commitment to excellence and quality, ensuring that my teams consistently exceed client expectations while fostering an environment where creative and strategic thinking thrive.Throughout my career, I have bridged the gap between creative, development, product, and UX teams, serving as a trusted advisor to executive leadership. I bring together cross-functional teams to solve complex business challenges, always with a focus on driving measurable outcomes. Whether developing editorial pillars or crafting robust information architectures, I’m hands-on in shaping the strategic frameworks that define a project’s success.In recent years, I have embraced emerging technologies, particularly AI, to revolutionize content strategy. By automating workflows, deriving deep audience insights, and delivering personalized content experiences, I position brands at the forefront of digital innovation. My passion for future-proofing strategies ensures that the solutions I offer are not only effective today but scalable for tomorrow’s challenges.Whether guiding digital transformations or mentoring my teams, I am deeply committed to delivering excellence at every level of an organization. As a strategic confidant and digital transformation leader, I help clients unlock the full potential of their digital presence, solving their most complex business challenges with innovation, insight, and impact.

Joe Thomas (Uxc, Csm, A-Cspo)'s Current Company Details
Flipside

Flipside

View
Senior Vice President, Web Content Strategy
Nashville, TN, US
Website:
flipsidegroup.com
Employees:
108
Joe Thomas (Uxc, Csm, A-Cspo) Work Experience Details
  • Flipside
    Senior Vice President, Web Content Strategy
    Flipside
    Nashville, Tn, Us
    View
  • Resolute Digital
    Senior Vice President, Web Content Strategy
    Resolute Digital Apr 2024 - Present
    New York, Us
    As Senior Vice President of Web Content Strategy, I lead strategic initiatives that drive impactful digital experiences for global brands. My focus is on delivering high-level content strategies that align with business goals, enhance user engagement, and optimize site performance. I collaborate closely with executive leadership, creative teams, and technology partners to deliver cohesive, data-driven content solutions across digital platforms.• Mentor and develop content strategists, fostering a culture of innovation and excellence in flawless execution and delivery.• Define and lead overarching content strategies that align with business and marketing goals across multiple digital platforms.• Drive the development of core editorial pillars, content governance, and voice/tone guidelines to maintain consistency across digital properties.• Lead large-scale content audits and inventories, translating findings into actionable strategies for improvement.• Partner with senior stakeholders to ensure content initiatives are aligned with key business KPIs, driving measurable results.• Spearhead content optimization strategies, leveraging data and analytics to refine user journeys and enhance site performance.• Establish and manage workflows for content creation, publication, and governance, ensuring efficiency and alignment with strategic goals.Client portfolios include: Haleon Consumer Health, Acadia Pharmaceuticals, Mars Global, Arrowhead Pharmaceuticals, UC Davis Health, St. Jude Children’s Research Hospital, and Centers for Disease Control (CDC)Featured brands include: Walgreens, CaseIH, Excedrin, Eroxon ED Treatment Gel, Flonase, Voltaren Gel, and ExxonMobil
    View
  • Resolute Digital
    Vice President, Content Strategy
    Resolute Digital Apr 2021 - Apr 2024
    New York, Us
    As the head of Content Strategy at Resolute Digital, I serve as strategic counsel to our clients, ensuring their digital experiences are grounded in a data and insights-driven content strategy. My dual role as both a leader and practitioner enables me to drive continuous account growth while also fostering the development and success of our Content Strategists. My commitment to excellence propels our team to deliver unparalleled digital experiences, guided by acute insights and strategic foresight.
    View
  • Experian
    Global Content Strategy Lead
    Experian May 2018 - Apr 2021
    Costa Mesa, Ca, Us
    Managed content strategy and information architecture for Experian’s Global Digital Transformation portfolio while serving as the Capability Leader for Shared Marketing. Served as the Content Program Delivery Manager, overseeing the transition from individual TeamSite properties to a centralized AEM implementation, leading cross-functional teams from ideation/solution design through production and maintenance. Served as the sole AEM SME for the department, guiding both Engineering and Marketing teams. Oversaw and managed third-party supplier as part of tactical CMS Migration, including change management, SOWs, onboarding, feature development, content design, and UAT.• Responsible for all content strategy and IA deliverables, including sitemaps, taxonomies, experience briefs, page templates, etc.• Led the development of a Global Taxonomy and roll-out of a new Centralized Information Architecture & Content Framework.• Conducted design thinking workshops and experiential reviews with clients to elicit requirements, gather feedback, and gain approvals.• Transitioned teams to Agile methodology, develop Integrated Production framework, and streamline departmental processes.• Devised and enforced new governance model, centralized authoring workflows, and content reviews for the company’s web properties. • Served as Content Lead for Web site migrations, overseeing website production in AEM to achieve results on-time and on-budget.• Developed dynamic content models, metadata schemes, UX & Content standards, content audits, and competitive assessments.
    View
  • Digitas North America
    Lead Content Strategist
    Digitas North America Jan 2016 - Apr 2018
    Boston, Massachusetts, Us
    Was responsible for the Enterprise Content & Platform Strategy and CMS implementation, leading Nissan and INFINITI’s migration to Adobe® Experience Manager. Oversaw regional content requirements and development, CMS production, information architecture, and experience design. Coached and mentored a team of onshore and offshore Content Designers through a highly complex, multi-year engagement. Led the client’s Model Year Update (MYU) process and develop scalable process design to increase collaborative efficiency with agency partners serving as the team’s relationship lead. • Oversaw and managed feature development—gathered requirements, created functional specs, and vetted solutions.• Conducted Executive demos on latest AEM capabilities and site functionality for client partners.• Approved new features in all phases of development by serving as Author product owner and identified bugs.• Produced user flows, requirement documents, design concepts, rapid prototypes, and cross-brand solution designs.• Created and maintained project sitemaps, content inventories, site taxonomies, structured datasets, and templates.• Evaluated, expanded, and organized AEM Component Library, including managing Standards and Usage Guidelines.• Managed the CMS tagging infrastructure, content templates and page types, and product attributes.• Created, sold, and executed a cross-brand, multi-site content strategy aligning to Nissan & INFINITI KBAs.• Reviewed content within AEM, including adherence to quality standards, voice/tone, and UX best practices.• Onboarded and trained new resources on the platform and routinely conduct training sessions on new features.• Managed client-specific content, component, and template standards and guidelines. • Provided feature estimation, project sizing, and managed content allocation needs throughout project.
    View
  • Wells Fargo
    Content Strategist And Interaction Designer (Contract Via Signature Consultants)
    Wells Fargo Aug 2014 - Dec 2015
    San Francisco, California, Us
    Crafted user-centered, engaging digital experiences through effective editorial design sculpted to meet business objectives and exceed customer expectations. Served as the CS Public Site Maintenance Lead, Information Architect, and CX Lead on projects. As a strategic consultant to WFVC Digital, developed processes and frameworks to increase speed to market, reengineered processes, and bridged the gap between CX, content management, and content entry teams by unifying Content Strategy and Information Architecture with user-centered, interactive design best practices.• Executed against LET Program for projects >$250,000, managing timelines and requirements to increase STM.• Co-led Public Site Maintenance Program, managing 30+ projects per month to create an agile, scalable process.• Created sitemap matrices, conducted architectural reviews, presented gap analyses, and scaled wellsfargo.com.• Produced highly engaging, educational and product content for consumer and business financial services products.• Develop high-fidelity prototypes and annotated design documents leveraging our Public Site Design Framework.• Integrated SDL Tridion usage into CX processes, serving as the SME to 60+ resources while reducing overhead. • Wrote servicing and UI content for mobile and desktop experiences, such as Secure Session.
    View
  • Transamerica
    Content Strategist
    Transamerica Feb 2014 - Aug 2014
    Baltimore, Maryland, Us
    Developed and executed Transamerica’s web channel strategy, managed the company’s global Web site, and built a team to run the company’s Enterprise Editorial Services. Drove channel efforts through cross divisional collaboration and managed the company’s content governance process. Led consumer messaging strategy with emphasis on financial literacy and education, transitioned the site to an elite destination for Insurance, Investments, and Retirement information. Served as content lead for Critical Change Initiatives and managed a growing team of editorial and CMS resources.Provided day-to-day web content management within SDL Tridion 2013, fielding maintenance requests from internal stakeholders. Served as lead Content Manager, providing guidance and support to align web channel management with industry best practices. Oversaw component build, information architecture, and publication taxonomies.• Liaised with divisions to plan and execute a unified content strategy and lead Enterprise content initiatives.• Developed and deployed migration strategies for incoming divisional sites, overseeing master content strategy.• Oversaw Enterprise content management, editorial projects, and release efforts using SDL Tridion 2013.
    View
  • Wells Fargo
    Product Manager - Content Management (Contract Via Experis It)
    Wells Fargo Apr 2013 - Feb 2014
    San Francisco, California, Us
    Provided eBusiness services for the Digital Channels Group (DCG), served as content manager and strategist for Financial Education, and content management for the Public Site program. Was the product management liaison between Customer Experience, Content Authoring, and Lines of Business. Provided strategic guidance for public site initiatives to ensure high-quality output from DCG.• Developed Editorial Calendar and content strategy for Financial Education, executing against objectives.• Provided SEO support, including keyword research, reporting, analysis, and optimization.• Managed vendor relationships and edit content for consistency, voice, style, and tone.• Full-cycle project engagement – from ideation through User Acceptance Testing and Scorecard.• Oversaw content production, review, and approval for multiple, complex workstreams simultaneously.• Established project timeline and deliverables while coordinating new product development. • Developed documentation of new Tridion authoring requirements for CX and PDM teams.• Analyzed website traffic to make informed decisions using Adobe Insight and MicroStrategy.
    View
  • Funmobility
    Copy Editor
    Funmobility Dec 2012 - Feb 2013
    San Ramon, Ca, Us
    Produced and edited marketing, sales, and internal collateral, including customer-facing sales presentations, website content, video scripts, email copy, whitepapers, eBooks, and blog posts. Additionally, had core responsibility for organic search. • Created and edited targeted, compelling, timely and engaging content reinforcing FunMobility as a thought leader and promoting FunMobility products and services. • Produced content directly and in collaboration with subject matter experts and members of the marketing and executive teams. • Produced content for social media distribution including copy for the FunMobility blog and copy to be posted across FunMobility social platforms.• Worked with SEO team to refresh and produce site content with the goal of increasing search engine visibility and domain & page authority.
    View
  • Pulsepoint
    Freelance Technology Columnist For Allvoices.Com
    Pulsepoint Jan 2012 - Dec 2012
    New York, New York, Us
    Produced a daily column for Allvoices.com on the latest happenings in the Silicon Valley. Coverage included product launches, product reviews, top ten lists, and industry insights.• Drove traffic to the site by producing cutting-edge content.• Produced ready-to-publish content in AP style on a daily basis.
    View
  • Protiviti
    Web Content & Marketing Coordinator
    Protiviti May 2012 - Nov 2012
    Menlo Park, California, Us
    Managed and maintained content for KnowledgeLeader.com. Managed the site’s social media presence and inbound marketing efforts using HubSpot and Salesforce, in addition to owning all aspects of organic search.• Managed and edit site content using a custom Lotus Notes in-house content management system.• Oversaw email marketing efforts, including the production of subscriber messages.• Monitored and reported on site metrics from HubSpot, NetInsights, and WebTrends Analytics software.• Moderated and engaged users on social networks while monitoring core metrics.• Developed lead nurturing campaigns to convert trials to paid customers. • Designed landing pages to qualify leads and convert search traffic into trials. • Created weekly newsletter to subscribers using HubSpot and Lotus Notes.• Used Microsoft SharePoint to manage internal content for KnowledgeLeader.• Optimized and reported on organic search performance, including keyword rankings.
    View
  • Nextag
    Content Editor
    Nextag Dec 2010 - May 2012
    San Mateo, California, Us
    Produced and edited innovative ecommerce content for Nextag properties. Day-to-day responsibilities included ensuring all editorial content I reviewed or produced met company guidelines, adhered to in-house style guides, mitigated legal risks, and was appropriate for site visitors. I oversaw a small group of freelance writers, editing their content for style, grammar, and tone as necessary to maintain a unified voice.I worked closely with senior management to ensure all content was part of a larger strategic plan to increase revenue, reduce bounce rate, and bolster direct navigation traffic. I strategically optimized content to maximize visibility in search engines and improve organic rankings via unique content. I leveraged the power of content to improve the user experience, build a rapport with visitors by providing unbiased information, and increased conversions on the appropriate landing pages.• Co-Founded and Launched Company’s First Freelance Network • Formally Recruited, Hired, and Manage 10+ Independent Contractors • Managed and Allocated Monthly Editorial Budget• Launched NextagNews, a Consumer-Facing Corporate Blog• Edited Over 10,000 Wize Editorial Reviews for Nextag.com• Expanded Wize Editorial Content Efforts into German Market• Developed Content Partnership with Third-Party Crowdsourcing Vendor• Revised Various Aspects of Nextag.com Copy to Improve Brand ReachIn addition to general editorial functions, I assisted marketing and creative departments as necessary to support the daily operations of the company. I served as the primary point of contact for technical questions within my immediate team.
    View
  • Become.Com
    Seo Team
    Become.Com Oct 2010 - Dec 2010
    As an SEO Intern for Become.com, I worked with a variety of project/product managers, producing captivating SEO content for the web to bolster organic search rankings. I managed and edited a small group of offshore writers for the PocketChange blog, ensuring the content met in-house editorial quality standards. I collaborated with the managing editor, testing new initiatives that would drive traffic and raise revenue while leveraging timely topics via Google Trends. Increased the company’s visibility in organic search by strategically targeting and researching keywords for resource centers, top 10 lists, category pages, as well as blog posts. I used quantitative metrics to audit the success of content initiatives using internal tools that track click through rates, revenue streams, and organic search rank. I engaged in active linkbuilding efforts to increase the company’s exposure and Google PageRank by contacting sourced, qualified leads using white hat SEO tactics.
    View
  • Self-Employed
    Freelance Writer And Editor
    Self-Employed Jan 2009 - Oct 2010
    Working with a wide variety of clients, agencies, and vendors, I produced optimized and engaging copy for the web. As a freelancer, I was responsible for finding and maintaining clients, managing multiple workflows, and meeting rigorous deadlines. Using Google Apps for Small Businesses, I established my own domain and proprietorship. As an independent contractor, I used a variety of client billing systems and invoiced clients as needed.I worked with agencies to produce website copy for over a dozen clients, working with web designers as part of the overall redesign. These companies include Academic Tutoring Centers, Bloodhound ID, Americare Pharmacy, Themoephilia, and Cashmap Systems LLC. Through an exclusive partnership with various content publishers, I produced research-based journalistic texts for eHow’s Technology channel and LoveToKnow.com. Over the years, I’ve also written thousands of ghostwritten articles for private clients using content platforms such as Elance, TextBroker, Interact Media, Need-an-Article, Internet Research Associates, and eCopywriters.
  • Reprographics: Print Solutions
    Graphic Designer
    Reprographics: Print Solutions Dec 2007 - Dec 2008
    I provided customer service and graphic design services to the community of Sonoma State University. Specifically, I was involved in the pre-flight production, and as needed, completed document design.

Joe Thomas (Uxc, Csm, A-Cspo) Education Details

  • Sonoma State University
    Sonoma State University
    Communication Studies

Frequently Asked Questions about Joe Thomas (Uxc, Csm, A-Cspo)

What company does Joe Thomas (Uxc, Csm, A-Cspo) work for?

Joe Thomas (Uxc, Csm, A-Cspo) works for Flipside

What is Joe Thomas (Uxc, Csm, A-Cspo)'s role at the current company?

Joe Thomas (Uxc, Csm, A-Cspo)'s current role is Senior Vice President, Web Content Strategy.

What is Joe Thomas (Uxc, Csm, A-Cspo)'s email address?

Joe Thomas (Uxc, Csm, A-Cspo)'s email address is jo****@****mas.org

What is Joe Thomas (Uxc, Csm, A-Cspo)'s direct phone number?

Joe Thomas (Uxc, Csm, A-Cspo)'s direct phone number is +141586*****

What schools did Joe Thomas (Uxc, Csm, A-Cspo) attend?

Joe Thomas (Uxc, Csm, A-Cspo) attended Sonoma State University.

Who are Joe Thomas (Uxc, Csm, A-Cspo)'s colleagues?

Joe Thomas (Uxc, Csm, A-Cspo)'s colleagues are Emma Richmond, Scott Tunbridge, Frankie Mason, Luke A., John Smith, Melis Guvenir, Flipside Group.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.