Joe Thomas (Uxc, Csm, A-Cspo) Email & Phone Number

Nashville, TN, US

New York, US

• As Senior Vice President of Web Content Strategy, I lead strategic initiatives that drive impactful digital experiences for global brands. My focus is on delivering high-level content strategies that align with.
• Mentor and develop content strategists, fostering a culture of innovation and excellence in flawless execution and delivery.
• Define and lead overarching content strategies that align with business and marketing goals across multiple digital platforms.
• Drive the development of core editorial pillars, content governance, and voice/tone guidelines to maintain consistency across digital properties.
• Lead large-scale content audits and inventories, translating findings into actionable strategies for improvement.
• Partner with senior stakeholders to ensure content initiatives are aligned with key business KPIs, driving measurable results.

New York, US

As the head of Content Strategy at Resolute Digital, I serve as strategic counsel to our clients, ensuring their digital experiences are grounded in a data and insights-driven content strategy. My dual role as both a leader and practitioner enables me to drive continuous account growth while also fostering the development and success of our Content.

Costa Mesa, CA, US

• Managed content strategy and information architecture for Experian’s Global Digital Transformation portfolio while serving as the Capability Leader for Shared Marketing. Served as the Content Program Delivery Manager.
• Responsible for all content strategy and IA deliverables, including sitemaps, taxonomies, experience briefs, page templates, etc.
• Led the development of a Global Taxonomy and roll-out of a new Centralized Information Architecture & Content Framework.
• Conducted design thinking workshops and experiential reviews with clients to elicit requirements, gather feedback, and gain approvals.
• Transitioned teams to Agile methodology, develop Integrated Production framework, and streamline departmental processes.
• Devised and enforced new governance model, centralized authoring workflows, and content reviews for the company’s web properties.

Boston, Massachusetts, US

• Was responsible for the Enterprise Content & Platform Strategy and CMS implementation, leading Nissan and INFINITI’s migration to Adobe® Experience Manager. Oversaw regional content requirements and development, CMS.
• Oversaw and managed feature development—gathered requirements, created functional specs, and vetted solutions.
• Conducted Executive demos on latest AEM capabilities and site functionality for client partners.
• Approved new features in all phases of development by serving as Author product owner and identified bugs.
• Produced user flows, requirement documents, design concepts, rapid prototypes, and cross-brand solution designs.
• Created and maintained project sitemaps, content inventories, site taxonomies, structured datasets, and templates.

San Francisco, California, US

• Crafted user-centered, engaging digital experiences through effective editorial design sculpted to meet business objectives and exceed customer expectations. Served as the CS Public Site Maintenance Lead, Information.
• Executed against LET Program for projects >$250,000, managing timelines and requirements to increase STM.
• Co-led Public Site Maintenance Program, managing 30+ projects per month to create an agile, scalable process.
• Created sitemap matrices, conducted architectural reviews, presented gap analyses, and scaled wellsfargo.com.
• Produced highly engaging, educational and product content for consumer and business financial services products.
• Develop high-fidelity prototypes and annotated design documents leveraging our Public Site Design Framework.

Baltimore, Maryland, US

• Developed and executed Transamerica’s web channel strategy, managed the company’s global Web site, and built a team to run the company’s Enterprise Editorial Services. Drove channel efforts through cross divisional.
• Liaised with divisions to plan and execute a unified content strategy and lead Enterprise content initiatives.
• Developed and deployed migration strategies for incoming divisional sites, overseeing master content strategy.
• Oversaw Enterprise content management, editorial projects, and release efforts using SDL Tridion 2013.

San Francisco, California, US

• Provided eBusiness services for the Digital Channels Group (DCG), served as content manager and strategist for Financial Education, and content management for the Public Site program. Was the product management liaison.
• Developed Editorial Calendar and content strategy for Financial Education, executing against objectives.
• Provided SEO support, including keyword research, reporting, analysis, and optimization.
• Managed vendor relationships and edit content for consistency, voice, style, and tone.
• Full-cycle project engagement – from ideation through User Acceptance Testing and Scorecard.
• Oversaw content production, review, and approval for multiple, complex workstreams simultaneously.

San Ramon, CA, US

• Produced and edited marketing, sales, and internal collateral, including customer-facing sales presentations, website content, video scripts, email copy, whitepapers, eBooks, and blog posts. Additionally, had core.
• Created and edited targeted, compelling, timely and engaging content reinforcing FunMobility as a thought leader and promoting FunMobility products and services.
• Produced content directly and in collaboration with subject matter experts and members of the marketing and executive teams.
• Produced content for social media distribution including copy for the FunMobility blog and copy to be posted across FunMobility social platforms.
• Worked with SEO team to refresh and produce site content with the goal of increasing search engine visibility and domain & page authority.

New York, New York, US

• Produced a daily column for Allvoices.com on the latest happenings in the Silicon Valley. Coverage included product launches, product reviews, top ten lists, and industry insights.
• Drove traffic to the site by producing cutting-edge content.
• Produced ready-to-publish content in AP style on a daily basis.

Menlo Park, California, US

• Managed and maintained content for KnowledgeLeader.com. Managed the site’s social media presence and inbound marketing efforts using HubSpot and Salesforce, in addition to owning all aspects of organic search.
• Managed and edit site content using a custom Lotus Notes in-house content management system.
• Oversaw email marketing efforts, including the production of subscriber messages.
• Monitored and reported on site metrics from HubSpot, NetInsights, and WebTrends Analytics software.
• Moderated and engaged users on social networks while monitoring core metrics.
• Developed lead nurturing campaigns to convert trials to paid customers.

San Mateo, California, US

• Produced and edited innovative ecommerce content for Nextag properties. Day-to-day responsibilities included ensuring all editorial content I reviewed or produced met company guidelines, adhered to in-house style.
• Co-Founded and Launched Company’s First Freelance Network
• Formally Recruited, Hired, and Manage 10+ Independent Contractors
• Managed and Allocated Monthly Editorial Budget
• Launched NextagNews, a Consumer-Facing Corporate Blog
• Edited Over 10,000 Wize Editorial Reviews for Nextag.com

As an SEO Intern for Become.com, I worked with a variety of project/product managers, producing captivating SEO content for the web to bolster organic search rankings. I managed and edited a small group of offshore writers for the PocketChange blog, ensuring the content met in-house editorial quality standards. I collaborated with the managing editor.

Working with a wide variety of clients, agencies, and vendors, I produced optimized and engaging copy for the web. As a freelancer, I was responsible for finding and maintaining clients, managing multiple workflows, and meeting rigorous deadlines. Using Google Apps for Small Businesses, I established my own domain and proprietorship. As an independent.

I provided customer service and graphic design services to the community of Sonoma State University. Specifically, I was involved in the pre-flight production, and as needed, completed document design.