Justin Curtis Email & Phone Number

San Ramon, Ca, Us

Remote, Us

Redwood City, California, Us

Guide and mentor a 20+ team of Designers, Art Directors, Copywriters, Photographers and Videographers overseeing a portfolio of home decor brands that include Balsam Hill and Thos. Baker. Manage team members spread across 3 geographies and time zones. Work with cross functional teams to execute on all marketing objectives while adhering closely to expense metrics and monitoring performance. Specific duties include:• Define Brand Tone of Voice and Look and Feel for all brands• Provide brand stewardship across all brands• Define creative strategy for all brands• Creative direction on all photo, video and catalog shoots• Work closely with Integrated marketing to define our strategic approach• Collaborate with marketing to deliver results driven broadcast and CTV commercials• Deliver persona based programmatic campaigns (display and PPC)• Ensure effective CRM campaigns using both email and catalog• Close collaboration with content teams to ensure adherence to brand standards• Frequent reviews of SM/RM performance and ongoing guidance• Ensure localization of international assets • Work with external production partners to achieve creative excellence• Provide guidance on retail strategy and design• Define partnership integrations and execution

San Mateo, Ca, Us

Directed a 20+ team of Copywriters, Art Directors, Designers, Photographers and Filmmakers to produce brand and product advertising assets for various cross functional partners within the organization. Specific duties included:• Management and mentoring of creative teams covering all aspects of the business including: advertising, digital, retail, packaging, POP, video and events/trade shows• Creative direction and strategy for all GoPro advertising, globally• Close collaboration and oversight of regional creative teams in APAC and EMEA• Cross functional collaboration with brand and product marketing to ensure business goals were met• Strategic alignment with digital, social and advertising media teams to ensure global consistency and creative excellence• Close collaboration with executive team and CEO on strategic vision for creative across all channels• Partner with outside agencies to deliver best in class creative• Ensure global consistency and cultural nuance• Steward the brand and supervise global creative excellence

San Rafael, Ca, Us

Oversaw creative team of designers, art directors and copywriters executing creative campaigns for all agency clients across multiple industries including healthcare, solar, outdoor lifestyle, software and finance

• Strategic positioning, media strategy(consumer and retailers), email strategy• Website redesign, e-commerce integration, SEO/SEM• Social media strategy, promotions and discounts planning • Sponsorship agreements and ambassador program development• Global advertising campaign both online and offline. • Apparel strategy and design• Product and lifestyle video production and promotion

• Overall Campaign strategy• Advertising campaign conception and execution across all media. • Promotional campaign(s) conception and execution across all media. • Email design and strategy. • Website and mobile design optimization. • Brand Stewardship• Execution of multiple integrated campaigns• Social media advertising and retargeting

New York, New York, Us

• Creative direction, new business strategy and pitching• Revenue accountability• Creative strategy and insights, workshops• Partnerships, Lead generation campaigns• Email and digital creative and strategy• B2B and B2C advertising campaigns, top target campaigns• Digital, Print, OOH, EDM, Video, Direct

New York, Ny, Us