Jt Smith Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pennsylvania, United States

Greater Pittsburgh Area

Pittsburgh, Pennsylvania, United States

Greater Pittsburgh Area

- Served in a variety of leadership roles for GNC eCommece Division including global P&L responsibility, management of a team of 10+ associates, and driving the overall growth strategy for GNC.com- Led eCommerce re-platform initiative from Radial (formerly GSI Commerce) to Sales Force Commerce Cloud (formerly Demandware) - Implemented a variety of Omni Channel initiatives including Endless Aisle, In Store Pickup and Subscription programs- Deployed and managed online marketplace businesses (Amazon, eBay and Jet)- Managed interational expansion initiatives including both direct ship and cross border- Scoped, developed, and deployed digital experience roadmap for GNC.com-Managed day-to-day operations of GNC.com including Customer Service Operations & Order Processing / Fulfillment functions and release schedule for both ecommerce product enhancments & break/fix resolution - Managed cross functional projects/initiatives for eComm Team partnering with IT, Store Operations, Merchandising & Finance

Responsible for the implementation and day-to-day management of student acquisition efforts for The Art Institute Online, South University Online & Argosy University through pay-per-inquiry online advertising partners which comprises 75-85% of each school’s marketing budget. Responsibilities included:• Managing the placement of each brand with external partners to achieve inquiry and application goals within targeted budget and quality parameters.• Partner with Brand Marketing Managers and Creative team to develop messaging and creative assets for campaigns and coordinate on-time trafficking to partners.• Analyzing landing pages and direct marketing campaigns to optimize campaigns for maximum conversion.• Reporting and monitoring of inquiry volume and quality (actuals vs. plan).• Budget management, forecasting, yearly and monthly media planning.

Positioned South University as a credible and convenient option for working adults looking to enhance their careers by furthering their education. Primarily responsible for managing and administrating South University’s online advertising budget to meet weekly, monthly and yearly inquiry volume and quality targets across 16 academic programs.

As the Digital Marketing Manager for this online DVD retailer, my responsibility was to develop the overall marketing strategy and manage the online marketing execution across all channels (affiliate, search, email and display), focusing on driving traffic, increasing sales and attracting new customer.