Head Of Global Content
Current✓ Managed the company's global content team & created annual content marketing plans.✓ Planned & led departmental and cross-departmental marketing campaigns that prioritized quality lead generation and search engine optimization.✓ Directed the production of relevant, engaging diverse content forms across websites, LinkedIn, email, and other channels.✓ Implemented innovative content strategies, including AI-driven content & interactive media, to boost website traffic by 10% YoY.✓ Developed a clustered-content website architecture to enhance SEO and the user experience (UX).