Jt Beissel Email & Phone Number

Brooklyn, New York

I take a marketing strategy through development and execute a successful marketing plan involving digital and traditional marketing, planning, and execution. Synchronizing PR, events, promotion, and advertising activities to lead integrated marketing campaigns. I also have a great handle on deliverables, schedules, milestones, and how to stick to a budget.Some highlights of my role at DeSales Media Group include:• Develop and implement a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional experience.• Work with the Digital Marketing Manager to lead strategy and utilize demand generation tactics to further DeSale's reach and increase followers' engagement & retention.• Work with the Creative Manager to bring brands to life through effective storytelling, creativity, and inventive design, while demonstrating the value of our content and services.• Leverage critical thinking skills, perform, and analyze market and competitive research, translate these into actionable insights, and use them to craft content and compelling stories that will engage our audiences.• Be an effective collaborator while driving significant strategy, message, and positioning.• Oversee on-site operations, logistics, storyline development, editing, approval and promotion for a variety of marketing platforms.• Manage and grow the content team to create and curate content across diverse brands and audiences.• Translate a vision to a brief to execution and repeat the cycle better through key learning.• Manage deliverables, schedules, and milestones while sticking to a budget.• Set-up projects in PM Software, with all tasks, assigned responsibilities, dependencies, and due dates. Monitor the delivery of all tasks.• Track Project Budgets, Costs, and Client and Vendor Invoicing.• Hired, Trained and now Manage Marketing Project Coordinator.

New York & Chicago

Challenged to lead a team of resources in corporate marketing and internal communications for multimillion-dollar companies across diverse industries such as Blue Sky Agency (Off-Broadway Brand Shoes), Havas Worldwide (Sonic & Walgreens).• Electronic Media/Print Marketing: Conceptualized and orchestrated marketing campaigns that effectively reinforced and built brand images by developing customized scalable strategies to address client’s pressing business challenges.• Internal/External Communication: Collaborated with project leadership, creative vendors for cost-effective, on-time completion of all deliverables. Strategic communicator, handling campaign planning, messaging and tactical execution.• Project Management: Managed multiple accounts from concept creation to finished product by implementing insight-driven and client-centric approach to ensure quality execution.• Team Leader: Respected leader of both creative and production teams, multimedia divisions and corporate communications departments.

Greater New York City Area

Managed electronic and print media strategy across channels and wrote creative copy for the potential corporate audience. Designed sales and marketing collateral, and user documentation for sales team.• Project Management: Simultaneously planned, organized, and executed multiple projects to achieve client goals effectively, on time, and on budget.• Communication: Described the processes and deliverables to end with an action plan. Managed internal and external vendors, created status reports to ensure timely deliverables, ending with an execution plan. • Presentations: Presented internal marketing solutions as well as assisted with sales presentations to potential and existing clients with the goal of bringing new ideas and technology solutions.• Managing Budgets: Helped client formulate project budgets and to stay within those guidelines.• Create & Negotiate Contracts: Drafted contract provisions and correlating documents. Negotiated prices and analyzed and compared pricing and discounted rates• Electronic Media Marketing: Directed corporate electronic and social media marketing solutions.

Greater Chicago Area

Multi-talented Designer and Creative Manager, collected real customer requirements and developed marketing collateral that was valuable, innovative, and successful.• Workflow Management: Designed and produced print and electronic marketing for products in the cosmetic surgery industry.• Strategic planning: Strategic communicator, handled campaign planning, messaging and tactical execution.• Project Management: Developed timelines and procedures while collaborated with project leadership, vendors.• Creative Design: Identified and creatied successful designs for projects, and in charge of brand creative assets.• Customer-Orientated: Helped marketing team develop advertising that speaks to client needs.

Greater Chicago Area

Blended innovation with practicality and an unswerving focus on business results. Extremely deadline and budget-oriented. Talent for building supportive environments that brought out the best in creative professionals. Led teams on many multimillion-dollar campaigns and projects for my clients, Kmart and Sears.• Electronic Media/Print Marketing: Developed marketing strategies for eCommerce, social media, email blasts, direct mail, in-store signage, brochures as well as corporate branding.• Team Leader: Led a team of Photo Art Directors, Art Directors, Writers, Designers, and Production Artists as well as any outside vendors.• Workflow Management: Facilitated successful process improvement meetings for both the creative and production teams. Developed new department protocols, SOPs and schedules in order to increase efficiency and continue to meet client expectations.• Presentations: Lead point of contact for any and all matters specific to agency accounts and presented creative content to the client, ensuring that all specifications and conditions were met.

Greater Detroit Area

• Managed a large team of Production Artists, and worked closely with clients on all related projects.• Successfully designed and executed weekly ad inserts, brochures, ROPs and in-store signage.• Photo art directed covers and featured creative shots, and produced photo retouching, including color correction and product manipulation in order to create the desired result in the photograph.• Developed branding strategies, and created thumbnails and electronic layouts to direct creative.

Bachelors, Advertising

Associates, Graphic Design

Activities and Societies: Phi Theta Kappa - Honor Society Gold Cord Recipient Silver Key Award Juried Exhibition winner - ceramics