Jack Fraser Email & Phone Number

New York, New York, United States

San Francisco, California, United States

• Manage a 7-figure monthly performance marketing budget including partnering with finance stakeholders on forecasting monthly customer acquisition cost (CAC) and company revenue.
• Lead a team of four performance marketers managing search engine marketing (SEM) and social media advertising campaigns.
• Collaborate with the data team on channel goals and measurement methods including attribution and incrementality testing.
• Plan and execute media campaigns and creative strategies to acquire targeted ideal customer profiles (ICPs) including channel mix, targeting criteria, campaign KPIs, and creative strategy and positioning.
• Built, tested, and deployed a predictive customer lifetime value (LTV) model for customer acquisition measurement and optimization. This improved CAC on SEM campaigns by up to 30% using the new optimization signal.
• Launched advertising on YouTube targeting a new audience segment, beating the channel CAC goals.

San Francisco, California, United States

• Advised regional and global marketing teams on YouTube and connected television (CTV) media plans which involved providing opportunities and insights from strategic partnerships.
• Managed global media buying agencies. This included reviewing and providing insights to improve media plans, reviewing and monitoring adherence to media buying best practices, and overseeing the global measurement.
• Regularly reported campaign performance and improvements in best practices to executive stakeholders across marketing.
• Enhanced the Uber Eats “Tonight I’ll be Eating” campaign with localized restaurants across key growth markets in the US, improving brand consideration by 25%.
• Designed and launched personalized YouTube video ads to advertise city-specific messaging for drivers improving driver acquisition by 20%.
• Onboarded a new global media buying agency of record. Enhanced programmatic best practices and measurement requirements which increased the percentage of measurable impressions.

San Francisco Bay Area

• Brands: Google including Pixel, Nest, Chrome, Stadia
• Managed a team of up to 13 media buyers supporting three lines of business for Google who collectively purchased 8-figure monthly media budgets on YouTube and demand-side platforms (DSPs).
• Presented state of programmatic, technology POVs, and campaign strategy reviews to senior clients.
• Onboarded Amazon DSP for the Google account to a run rate of $1M+ per quarter with a focus on unlocking CTV advertising capabilities. Consistently beat brand lift goals across consecutive quarters and multiple lines of.
• Developed and implemented YouTube & DSP media strategy for multiple product launches including Pixel, Google Home, and Stadia.

San Francisco Bay Area

• Brands: Google including Cloud, Nest, Chrome
• Managed a team of four media buyers supporting two lines of business for Google who collectively purchased 7-figure monthly media budgets on YouTube and DSPs.
• Created and executed learning agendas and A/B tests for multiple campaigns, leading to improvement in campaign KPIs.

San Francisco Bay Area

• Brands: Google including Nest and Fiber, HP Inc.
• Managed a team of two junior media buyers who collectively purchased 7-figure monthly media budgets on YouTube and DSPs.
• Presented quarterly performance reports to client stakeholders including multi-touch attribution (MTA) performance, media optimization suggestions, and A/B test results.

Corte Madera, California

• Led ad operations and media buying training on new technology and best practices for the digital media team.
• Reported performance and growth opportunities to clients.

Corte Madera, CA

• Managed & executed RTB and social digital advertising campaigns for arts organizations and universities nationwide.