Jon Thorsen

Jon Thorsen Email and Phone Number

Founder and Owner and President @ Reverse Wine Snob LLC
Saint Paul, MN, US
Jon Thorsen's Location
Greater Minneapolis-St. Paul Area, United States
Jon Thorsen's Contact Details
About Jon Thorsen

Innovative and creative strategic marketing professional and entrepreneur with deep background in database (big data), analytics, direct marketing, social media marketing and WINE! Successful start-up experience across multiple industries and channels.Top 5 StrengthsFinder Themes:-Strategic-Analytical-Ideation-Maximizer-Learner

Jon Thorsen's Current Company Details
Reverse Wine Snob LLC

Reverse Wine Snob Llc

View
Founder and Owner and President
Saint Paul, MN, US
Website:
ReverseWineSnob.com
Employees:
1
Jon Thorsen Work Experience Details
  • Reverse Wine Snob Llc
    Founder And Owner And President
    Reverse Wine Snob Llc
    Saint Paul, Mn, Us
    View
  • Reverse Wine Snob Llc
    Founder/Owner/President
    Reverse Wine Snob Llc Feb 2011 - Present
    Minnesota, United States
    Founder, Owner and President of the wine media company, Reverse Wine Snob®. Author of book "Reverse Wine Snob: How to Buy and Drink Great Wine without Breaking the Bank". The award-winning ReverseWineSnob.com has quickly become one of the most visited wine websites with over 4 million visits in 2021! Wines are rated using a unique scoring algorithm that includes both taste and cost. And now we have thousands of buyers through our winery direct Insider Deals!
    View
  • Northern Tool + Equipment
    Senior Director Of Customer Insight And Optimization
    Northern Tool + Equipment May 2020 - Oct 2021
    (Left NTE after 14 years due to the success of my own business, Reverse Wine Snob.)The Customer Insights and Optimization team is responsible for increasing existing customer value through loyalty programs, promotions and contact strategies (offline and online) utilizing advanced customer analytics and insights.This new group is responsible for: online segment optimization, loyalty/membership programs, website features and promotions, email and print marketing, marketing research, customer database including outside data, campaign management, predictive modeling, clustering and other AI and machine learning tools, attribution and other advanced analytics as well as all customer reporting.
    View
  • Northern Tool + Equipment
    Senior Director Of Catalog And Database Marketing
    Northern Tool + Equipment Feb 2014 - May 2020
    Promoted to newly created position responsible for marketing of all catalog brands (Northern Tool + Equipment, Kotula's, Great Plains) as well as database marketing/analytics (reporting, research and predictive) for all brands and channels.
    View
  • Northern Tool + Equipment
    Director Of Database And New Catalog Marketing
    Northern Tool + Equipment Sep 2007 - Feb 2014
    Lead and develop database marketing/analytics team with responsibility for analysis across all Northern Tool + Equipment channels and brands: -- Predictive modeling on house buyers and prospects (within our Private Prospect Database) across all channels using many different internal and external data sources. -- Big Data management for marketing operations.-- Led development of cutting edge revenue attribution system and lifetime value reporting systems that identify the marketing spend(s) driving each purchase. This creates a full 360 degree long-term view of the customer, rather than a channel specific short term view.-- Led testing and implementation a mail stream optimization program that reduced advertising expense by over 20% with a less than 3% reduction in sales revenue driving up company profitability dramatically.-- Develop, manage and enhance internal data warehouse that is the company source of customer intelligence and is integrated with the marketing automation system. Uses both internal and external data sources.-- Customer analytics and marketing reporting for all channels (catalog, web, retail).-- Campaign management, testing and analysis for catalog and retail.Created strategy and led development of new business/brand "Kotula's: The Guys With The Goods" (Kotulas.com). Responsibility for overall strategy, branding, creative direction, marketing, and heavy involvement with merchandising and operations to build this new business. Also responsible for marketing of other new catalog/business opportunities.
    View
  • Unitedhealth Group
    Sr Director Of Consumer Insight & Strategy, Medicare Part D
    Unitedhealth Group May 2005 - Sep 2007
    Promoted to new position to help create start-up business for new Medicare Part D products that attained number one market share and revenue of almost $5 billion in year one. "The most successful new business launch in Company history." Created and led the successful database and big data marketing strategy for this new business, which included direct mail strategy, customer segmentation, predictive modeling, marketing automation, campaign selection, consumer insight, marketing analytics and reporting, development of new data warehouse, etc.
    View
  • Unitedhealth Group
    Director Of Database Marketing & Analytics, Consumer Health Products
    Unitedhealth Group Dec 2001 - May 2005
    Vitamin and supplement catalog; Prescription discount card membership programs; Mail order pharmacy; Mail order service for diabetes testing supplies and other Medicare reimbursable products. Marketed primarily to AARP members. Built new database marketing, big data and analytics functions for newly acquired business.
    View
  • Select Comfort
    Director Of Database Marketing & Analytics
    Select Comfort Jul 1997 - Dec 2001
    Promoted several times leading up to Director position. Built and managed new database marketing and analytics functions for retail, web, and direct channels.
    View
  • Montgomery Ward Direct/Value Vision
    Catalog Marketing
    Montgomery Ward Direct/Value Vision Aug 1996 - Jul 1997
    Catalog marketing for Montgomery Ward Direct, a joint venture between Fingerhut and Value Vision.
  • Nordictrack
    Retail Financial Analyst
    Nordictrack Oct 1994 - Aug 1996
    Advancing range of positions.
    View

Jon Thorsen Education Details

Frequently Asked Questions about Jon Thorsen

What company does Jon Thorsen work for?

Jon Thorsen works for Reverse Wine Snob Llc

What is Jon Thorsen's role at the current company?

Jon Thorsen's current role is Founder and Owner and President.

What is Jon Thorsen's email address?

Jon Thorsen's email address is jo****@****ool.com

What is Jon Thorsen's direct phone number?

Jon Thorsen's direct phone number is +161223*****

What schools did Jon Thorsen attend?

Jon Thorsen attended Vanderbilt University, Minnetonka High School.

Not the Jon Thorsen you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.