Jeff Lawrence Email and Phone Number
✤✤✤ Areas of Expertise ✤✤✤Strategic Planning | Team Building | Sales Management | New Business Development | Marketing Strategy | Contract Negotiation | Business Strategy | Affiliate Management | Sales Operations | Account Management | Public Speaking | Operations Management | Key Account Management | Competitive Analysis | Leadership Development | Marketing Management | Change Management | Business Management | Strategy Development | International Business As a dynamic and growth-focused professional with a stellar record of building, developing, empowering, and leading cross-functional teams committed to excellence, I support the accomplishment of profits, sales volume, and market share, while complying with the agreed-upon budgets. With notable success in diverse industries, such as engineered equipment, tobacco, CPG, and cannabis, I drive bottom-line growth in any business setting. I have demonstrated excellence in identifying potential business opportunities through in-depth analysis of all appropriate business channels. I have also exercised excellent judgment and problem resolution skills while delegating work across sales teams. What makes me stand out amongst others is my experience in displaying an unwavering commitment to customer service, adding new clients while maintaining premium customer service levels. Through my exceptional relationship-building and communication skills, I excel at establishing and nurturing collaborative relationships with employees, management, clients, and executives. I have established myself as a forward-thinking leader with tactical and strategic vision, keen bottom-line focus, and verifiable success in amplifying efficiency and results.If my profile has interested you in the slightest, please feel free to contact me at jlawrence@dycarpharm.com with any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances!
Simply Solventless Concentrates Ltd.
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Chief Commercial Officer (Cco)Simply Solventless Concentrates Ltd. Jan 2024 - PresentCalgary, Alberta, Canada
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National Sales DirectorDycar Pharmaceuticals Ltd. Jul 2020 - Jan 2024Calgary, Alberta, CanadaI developed and executed on a business case for a startup (CPG) Canadian Cannabis Company. I was responsible for locating, training, and steering a remote team of product representatives based across Canada. Provide daily business coaching with Reps while also managing National Key Accounts, social media, and Marketing support teams to drive sales and market share. In addition to chairing Provincial, National and departmental meetings I am responsible for sales budgeting, sales performance, and expenses. In year three, once we had great market penetration, I orchestrated and managed a pivot to a Sales Agency model to reduce overall costs and increase coverage in the marketA few of my notable accomplishments are:• Optimized sales 20X (from 70K / month to 1.4 M / month in the first 4 years.• Expanded the Canadian market share of Legend Chocolates from less than 1% to 24.5% in the first 5 months. • Augmented Canadian Retail Store Listings from 70 to over 800 in the first five months, currently over 2200 stores across Canada. • Launched four Brands (Legend, Chüz, Lamplighter & JR Strain) and more than 40 SKUs across 5 Provinces. • Enrolled and managed a Key Account network across Canada, driving 55% of our monthly revenue in 2023.• Selected as a Key member of the integration team during the pivot to an International Wholesale Company -
Vp Of Retail Development - (Licensed Cannabis Retailer)Urban Canna Oct 2018 - Jun 2020Calgary, Alberta, CanadaWhile serving in this role, I devised and implemented a Retail Development Strategic Plan for the start-up Cannabis company. By leveraging my industry contacts, I raised capital, locate potential stores, examined locations, negotiated acquisitions/leases, secured local licensing approvals, and engaged with designers and contractors to build out stores. A few of my key accomplishments are mentioned below:• Increased Dispensary locations from 0 to 5 Dispensaries in 12 months. • Raised more than $2M in Capital in the first six months. • Determined and acquired rights to eight additional locations for future development.
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Chief Executive OfficerCheap Smokes & Cigars Franchise Ltd. May 2009 - May 2020Airdrie AlbertaDuring my stint here, I created a best-fit Business Plan, Retail Store Concept, Store Design, and Social Media Marketing plan from scratch in 2009. In the years to follow, I created a Franchise Model, a Training Program and a small 3 person Franchise Sales Team. This team found, trained and partner with 16 new franchise owners to build Cheap Smokes & Cigars into the largest tobacconist in Canada. The company grew to over 200 people and carried 1500+ tobacco and accessory SKUs per store. A few of my notable accomplishments are:• Recognized for opening the first store of its kind in Canada and inaugurating a second location after 12 months from the concept. • Created a Franchise Program and grew to 19 locations • Awarded the Fast-Growing Chain in Canada but Imperial Tobacco in 2016. • Known as the largest Tobacconist in Canada in 2018. • Migrated the company into a Licensed Model to exit the business.
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National Sales ManagerRail And Motor International Jan 2005 - Dec 2008• Management, Marketing, Applications and Sales for used locomotive equipment • Responsible for North America • Responsible for increasing sales, developing name recognition and increasing market share • Organize trade shows, customer presentations, proposal and • Responsible to raise capital to fund new and on going projects
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PresidentBoutik Sep 2006 - Aug 2008• Responsible for Start-up of High End Calgary Based Clothing Company • Responsible for fund raising and investor relations• Responsible for marketing, inventory management and budgeting • Responsible for 4 direct employees and all other contractors• Responsible for Franchising Plans and Set up
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Vp Sales And MarketingRuhrpumpen Global May 2003 - Dec 2005• Manage Marketing, Applications, Distribution, Service and new Equipment Sales • Responsible for North America and some of Europe, Middle East, ASIA and Australia • Responsible for increasing sales, developing name recognition and increasing market share • Responsible for 20 direct Sales and Marketing personal and 40 distribution companies.• Responsible for all personal decisions, distribution selection and training of same• Organize trade shows, company sales meetings and customer presentations• Work closely with President and members of ownership group to developing strategic plans and paths forward to grow RP from a start-up company into a global leader in the industry -
Canadian Sales ManagerRuhrpumpen Global Jun 2001 - May 2003• Manage Canadian employees and Canadian Service Group • Report Directly to Vise President and run the day to day operation in Canada• Responsible for increasing Sales, and Growing Market Share • Responsible for Distribution Selection, Training and Management
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National Sales ManagerTeco-Westinghouse Motor Company May 1999 - Jun 2001• Manage all TWMI employees (42) including Admin, Purchasing, Support Staff, and 4 Warehouses.• Report Directly to President and run the day to day business (45 million-dollar operation)• Responsible for increasing Sales and Growing Market Share• Responsible for Distribution Selection and all Personnel Decisions -
Manager Of Global Projects – North AmericaFlowserve 1993 - 1999• Responsible for any Project originated in North America with a value grater then 5 million • Responsible for Sales Strategy, Sales Planing, Team Selection, Pricing Levels, and Negotiation• My team was also was responsible for customer satisfaction through-out the Warranty PeriodSr. Sales Engineer Calgary, Alberta 1993 - 1998• Develop and maintain customer base across Canada.• Was able to increase sales from $ 2,000,000 in 1993 to $ 12,000,000 in 1998 • Evaluate and Select Motor, Coupling, and Seal Vendors
Jeff Lawrence Education Details
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Mechanical Engineering
Frequently Asked Questions about Jeff Lawrence
What company does Jeff Lawrence work for?
Jeff Lawrence works for Simply Solventless Concentrates Ltd.
What is Jeff Lawrence's role at the current company?
Jeff Lawrence's current role is Accomplished and top-performing Business & Sales Management Executive who excels at boosting sales volumes, maximizing market share, and growing start-ups through strategy development, team building and leadership..
What schools did Jeff Lawrence attend?
Jeff Lawrence attended Southern Alberta Institute Of Technology (Sait).
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Jeff Lawrence
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