Jordan Smith Email & Phone Number

Mount Prospect, Il, Us

Carol Stream, Illinois, United States

Carol Stream, Illinois, United States

Carol Stream, Illinois, United States

I help small publishers problem-solve. I work with their unique constraints to develop strategies and day-to-day processes that will optimize their marketing and operations, including:• Production and distribution of ebooks and print editions.• Asset development (e.g., cover and marketing copy direction and oversight).• Trade publication coverage for new releases, including ARC/galley productionand distribution.• Potential growth avenues and implementation strategies.• Optimization of keywords and metadata listings — creating, maintaining, andrecommending adjustments.• Ebook promotion strategy.• Sales reports and pattern analysis.

• Supervised social media, email, and web marketing.• Utilized data-based marketing to increase revenue of specific titles.• Developed marketing campaigns for new releases.• Managed all PPC advertising for Amazon, Facebook, Twitter, and more.• Provided direction and final approval for new release cover designs, back cover copy, and catalog copy.• Organized promotions on Amazon with focus of increasing preorders.• Worked directly with authors to coordinate on marketing efforts and appearances.• Managed dealings with eBook vendors (e.g., Amazon, B&N, Apple, Kobo, OverDrive): identify and initiate new relationships, negotiate terms of contracts, monitor sales figures, coordinate for feature visibility.• Designed and oversaw production process for eBook files (MOBI, EPUB, PDF).• Guided the input and maintenance of all metadata in Firebrand title management system.

Wheaton, Il

Greater Chicago Area

• Key point of contact with digital download partners.• Analyzed digital download sales trends and patterns to recommend marketing strategy for each channel.• Coordinated with channel partners to develop marketing emails, publicity notices, themed discount opportunities and author-involved promotions. • Participate and guide involvement at industry conferences, including American Library Association, Digital Book World, Book Expo America, Public Library Association, Firebrand Community Conference, etc.• Spearheaded development and delivery of the Oasis Audio storefront mobile app, as well as individual audio book apps for iOS, Android and Windows platforms. • Managed and optimized digital sales, resulting in 34% average revenue growth from 2009 to 2015.• Oversaw distribution of all digital assets for 150+ yearly titles to a dozen digital partners.• Designed complex Excel reports to track all digital sales. • Researched and initiated new partnership opportunities, including negotiating terms of contracts and onboarding content. • Updated website with new content, ensuring product info was kept up to date.• Supervised correct metadata implementation for use in ONIX feeds.• Designed strategic integration of 2D barcode technology (QR) with physical product — an approach later imitated by larger publishers.• Built brand social media presence on Twitter, Facebook and YouTube.