Spearheaded data-driven initiatives to improve user experience and engagement metrics across digital platforms.Collaborated with cross-functional teams to design and launch a new website, while facilitating the integration of new ads and onboarding funnels using the CRM Go High Level.

Digital Design and Strategy Lead at Medellín ConciergeVisual content creation for social media: I developed engaging and effective graphic content for social media platforms, aligning with Medellín Concierge's brand identity and enhancing its online presence and engagement.Complete website redesign: I executed a full redesign of the website, improving the user experience (UX) and user interface (UI), resulting in a more modern and conversion-optimized design.Meta Ads campaign management: I managed and optimized ad campaigns through Meta Ads, increasing the reach and effectiveness of digital marketing efforts, which led to higher traffic and conversions.High-quality commercial video production and editing: I filmed and edited high-quality commercial videos to promote the company’s services, ensuring top-tier visual and narrative standards that strengthened brand perception.

Broken Chains is a Colombian retail company specializing in footwear and apparel. The company is dedicated to offering high-quality products that combine style and comfort to meet the needs of its customers.Supported marketing campaigns and sales through effective design and content creation, which improved audience reach.Assisted in social media strategies, leading to a 15% boost in engagement metrics.

Delivered diverse design solutions utilizing Adobe Suite for various clients, enhancing their branding and online presence.Cultivated a network of clients through strong interpersonal skills and established a reputation for high-quality design work.