Juan Alvarez Email & Phone Number

Antioquia, Colombia

Londres Y Alrededores, Reino Unido

Spearheaded data-driven initiatives to improve user experience and engagement metrics across digital platforms.Collaborated with cross-functional teams to design and launch a new website, while facilitating the integration of new ads and onboarding funnels using the CRM Go High Level.

Medellín, Antioquia, Colombia

Digital Design and Strategy Lead at Medellín ConciergeVisual content creation for social media: I developed engaging and effective graphic content for social media platforms, aligning with Medellín Concierge's brand identity and enhancing its online presence and engagement.Complete website redesign: I executed a full redesign of the website, improving the user experience (UX) and user interface (UI), resulting in a more modern and conversion-optimized design.Meta Ads campaign management: I managed and optimized ad campaigns through Meta Ads, increasing the reach and effectiveness of digital marketing efforts, which led to higher traffic and conversions.High-quality commercial video production and editing: I filmed and edited high-quality commercial videos to promote the company’s services, ensuring top-tier visual and narrative standards that strengthened brand perception.

Medellín, Antioquia, Colombia

Broken Chains is a Colombian retail company specializing in footwear and apparel. The company is dedicated to offering high-quality products that combine style and comfort to meet the needs of its customers.Supported marketing campaigns and sales through effective design and content creation, which improved audience reach.Assisted in social media strategies, leading to a 15% boost in engagement metrics.

Medellín, Antioquia, Colombia

Delivered diverse design solutions utilizing Adobe Suite for various clients, enhancing their branding and online presence.Cultivated a network of clients through strong interpersonal skills and established a reputation for high-quality design work.

Mechanical Engineering

Front-End Developer, Computer Programming

As part of the Meta Front-End Developer Professional Certificate on Coursera, I gained knowledge in front-end web development. Throughout.

Product Manager, Product Maneger

Activities and Societies: Managed cross-functional teams to deliver product roadmaps Developed user personas and defined product metrics.

Ux/Ui Advanced, Web Page, Digital/Multimedia And Information Resources Design

Activities and Societies: Worked on real-world design challenges Led user experience optimization projects Engaged in collaborative design.

Ux/Ui Designer, Web Page, Digital/Multimedia And Information Resources Design

Activities and Societies: Collaborated on team-based design sprints and case studies Conducted usability tests and wireframe reviews.

Ux Writing, Writing, General

Activities and Societies: Created microcopy and user-centric messaging for digital products Participated in user research to refine.

Ux Research

Activities and Societies: Conducted user interviews and surveys to gather qualitative data Led user journey mapping and persona.