Juan E Lopez Email and Phone Number

▪ Manage store operations by providing feedback, guidance, direction, and partnership with store teams on visual merchandising to boost product sales, utilizing analytical thinking and independent judgment based on the store's specifications and business needs.▪ Tailor innovative solutions in partnership with Macy's Team, Visual Department, and other key stakeholders to refine brand positioning aligned with customer preferences and needs, enhancing sales, store performance, and customer relationships.▪ Uphold visual excellence by training and coaching store teams and in-store visual ambassadors on visual standards and substitutions.▪ Lead visual merchandising efforts by utilizing Photoshop to enhance product images and design compelling promotional materials.

▪ Manage creation and execution of appealing visual presentations with the West Coast VM Director and VM Manager for all seasonal window rotations and in-store merchandising updates during overnights and regular store visits. ▪ Analyze market trends, sales, and buyer behavior to incorporate visual merchandising solutions aligned with customer preferences.▪ Facilitate informed decision-making by communicating visual updates during weekly recaps from store visits with company headquarters and VM Director, maintaining brand consistency and enhancing customer experience.▪ Maximize brand recognition by incorporating brand elements to enhance the client experience across all channels, while maintaining alignment with Italy's Global Window and Merchandising Directives.▪ Support business initiatives and expansion by communicating creative briefs within and outside the Southern California market.

▪ Managed Special Projects for one of the largest Telemarketing companies in the US, as the company transitioned from operating on-site to remote model.▪ Responsible for putting in place a system to train all current and future employees on Sexual Harassment.▪ Implemented Finance system through Quickbooks for CEO and VP to manage finances and invoices from clients as well as share financial data with CPA for tax purposes.▪ Managed updating current Company Manual to ensure that it was compliant with California State Law.▪ Implemented a Call Monitoring system through a third party vendor to protect the company's callers from being labeled as spam when calling approved clientele.▪ Supported Management Team on approving employee data submissions of client donations and subscription purchases.▪ Managed Hiring process by posting job listings on several platforms, screening applicants suited for the job description, setting up and conducting applicant interviews with CEO via Zoom. Once hired, I handled all new employee paperwork and organized for safe keeping.▪ Managed process for sending out mailers and seasonal brochures to all donating and subscribing clientele.

▪ Collaborated with the Marketing and Visual Teams and oversaw special events coordination for 14 years, including Coachella Desert Pool Party, Costume Design Guild Awards, CDGA Symposium, Indian Wells Paribas Open, Lacoste Retail Meetings, Miami Open, New York and LA Showroom Market Set Ups, Superbowl Parties, Press Previews, and PROJECT Trade Show in Las Vegas.▪ Received 3-year consecutive "Best in Show" during the PROJECT Trade Show Booth in Las Vegas from 2010 to 2012 through creative booth set and merchandise presentation and efficient organization management.▪ Created US Merchandising Guidebooks with the Merchandising and VM Teams for Spring/Summer and Fall/Winter from 2008 to 2015.▪ Managed the Regional Visual Coordinator and Freelancers on the West Coast to ensure focus on the Wholesale aspect of the brand.▪ Achieved overall success for the Wholesale Market through efficient coaching and training strategies for the LA Market Visual Coordinator, delivering maximum profitability for the brand.▪ Managed logistics and allocation for all VM Related Materials, Marketing, and Visual Aides for the new Lacoste Le Club Concept while completing Floor Capacities and directing the store opening teams for each new location on the West Coast.▪ Effectively managed the supply chain by training and collaborating with the Global VM Team in Paris, focused on managing logistics for the newly developed Window Concept for Las Vegas from 2013 to 2015.▪ Strengthened brand imagery and organizational growth by incorporating comprehensive knowledge of development and strategy management for the newly remodeled locations in the US, especially the Flagship Store on Rodeo Drive.▪ Provided strategic direction to achieve continued success with the West Coast Wholesale Market in 2019, recording an all-time high sale, garnering accolades to the field teams, and warranting additional merchandise into the existing assortment.

▪ Successfully managed and monitored the Northeast, Central, Mid-Atlantic, Central, West, and Southeast Districts through strategic direction and leadership, facilitating the 8 new Boutiques and Outlets opening and renovations.▪ Supported marketing initiatives by creating promotional materials using Photoshop, amplifying sales and brand visibility.▪ Ensured practice consistency in collaboration with Regional Visual Merchandisers to develop a Standards Manual for the Outlets.▪ Integrated floor set mapping at store level to facilitate placement of monthly delivery in focal areas for each location, guaranteeing compliance with company guidelines and increasing the overall business for the market.

▪ Enhanced the product's overall sell-through by effectively spearheading and handling merchandising presentation maintenance across the store in compliance with company guidelines and operational standards.▪ Obtained $1.1M+ in sales along with two senior colleagues, recording a historic revenue for a sales associate and catalyzing the origination of the Million Dollar Club, a recognition given to a few people with extraordinary achievements in the company.▪ Generated digital product placement and experimented with store arrangements and layouts in Photoshop.▪ Leveraged a successful track record in sales and a strong background in visual merchandising, resulting in promotion to the company's first Regional Visual Merchandising Manager.

▪ Utilized the ability to lead and train to enhance new sales associates and Merchant Managers' Sales and Visual Merchandising skills.▪ Participated in Mapping Seminars at the Corporate Office to prepare strategic floor plans while leading Overnight Floor Set Cadence.▪ Strengthened brand affinity among customers by creating visually appealing displays and implementing promotional and seasonal materials.▪ Recognized by the Merchant and Visual Assistant through demonstrated skills during the Overnight Floor Sets, receiving additional training for a career path into visual merchandising and advancing the retail and visual industry standards.