Juana Serna Email & Phone Number

Bogota, Co

Bogotá, Capital District, Colombia

Bogotá, Capital District, Colombia

Bogotá, Capital District, Colombia

Lead the market opening for 10 small and medium-sized Colombian enterprises (pymes)· Conducted thorough analysis of consumer and market dynamics to gain a deep understanding of the target audience in the Italian Market.· Conducted the match making between the exportable offer - identifying the products and companies with potential - and the demand from the Italian marketEffectively oversaw the sales and project management for the Colombian delegation of 30 attendees at Artigiano in Fiera, Europe's leading artisans fair.· Demonstrated strong storytelling skills to e ectively develop captivating narratives for each artisan participating at the fair, maximizing their visibility and impact at the event· Provided coaching and guidance to artisans in optimizing their business models to maximize revenue during the fair

Researched competitors' products and marketing strategies,leading to one of the product lines landing pages being restructuredMaintained contact lists of 12 clients and followed up the process to nurture relationshipsManaged SEO campaigns, reducing the bounce rate by 20% and choosing the keywords used in the websiteRepresented the company at Ship2B. -startup acceleration and investment program funded by the European Investment Fund

Richmond, Indiana, United States

-Designed dynamic content and activities for different levels of understanding of the language. -Worked one on one with students that experienced difficulty.

Richmond, Indiana, United States

-Researched note-taking strategies and the effect on consolidation of memory. -Conducted literature review.-Attended project meetings. https://www.angel-munoz.com/lab

Richmond, Indiana, United States

-Had interactive group sessions to clarify content to students and created innovative ways to explain challenging theories. -Graded papers and exams for 52 students.

Richmond, Indiana, United States

-Coached speakers through weekly meetings by eliciting questions and shaping ideas aiming to improve public speaking skills.-Assessed written speeches by providing relevant feedback.

Bogota,D.C., Capital District, Colombia

- Created a business plan for an App implementation focusing on target, competitor, strategic, and profit analysis. - Collaborated with the marketing team to determine the launching location of the App by examining the behavioral and purchasing trends of possible areas.- Supervised six people in the app's design and functionality by overseeing all aspects of app development with two weekly meetings. - Coordinated the interview and hiring process by tracking 30 applicants, reviewing application materials, and designing interviews based on psychology-based prompts.

Richmond, Indiana, United States

-Researched the role of implicit theories and stereotypes, on the evaluation of negative marketing events.-Conducted literature review on topics related to negative marketing events, specifically failed brand extensions.-Supported the creation of the questionnaire.

Richmond, Indiana, United States

-Directed a group of seven people on the completion of the third edition. -Led content production of the magazine's design setting deadlines and individual follow-ups.-Implemented three sections where students could express their culture and experiences.-Edited written entries from authors.

Duino-Aurisina, Friuli-Venezia Giulia, Italy

Taught on a weekly basis with children from the age of eight to ensure a basic understanding of the language.

Duino-Aurisina, Friuli-Venezia Giulia, Italy

Led a weekly session for a group of 32 first-year students to tackle issues related to adaptability.

Bachelor Of Art Global Management And Psychology (Leadership Concentration), Business, Psychology.

Shelby Davis scholarship for academic excellence.

Education record