Juan Velázquez Email & Phone Number

New Zealand

Christchurch, Canterbury, New Zealand

I researched, designed and conducted B2B marketing campaigns that delivered tangible and measurable results. The main aspects of my role involved:- B2B Lead Generation- Marketing automation- Market Research- Project management- Content strategy & planning

Bogotá

I was in charge of the Digital Media for Journalists class for the Journalism Master degree of the Universidad del Rosario. Parallel to my teaching hours, I supervised four graduate thesis that later became commercial projects.

Colombia

- Manage workflow from concept to delivery.- Prioritize and track requests to ensure content is delivered on schedule.- Ensure marketing creative meets brand expectations and style guidelines.- Collaborate on creative strategy and planning.- Organize, support and help optimize team processes.- Track industry trends and competitor strategies.Our clients came from multiple industries: Huawei, Diageo, Pepsico, General Motors Colmotores, Grupo Sura, multinational investment banking, asset management, and insurance company; Alpina Productos Alimenticios, Colombia’s largest dairy, food, and beverage company; Grupo Éxito, largest South American retail company; Cerveza Aguila, the most famous Colombian beer from Anheuser-Busch InBev.One of our projects won Bronce at Effie Awards Colombia 2015 in the Social Transformation category.

Bogotá

I led the strategies of the digital products from the holding company.

Bogotá

I led digital projects and I was in charge of Revista SoHo's brand in digital media, responsible for creating organic and commercial content, and in charge of positioning Revista SoHo's content on search engines and social media. While I worked as a digital editor, SoHo.com.co achieved its highest number of unique visitors since its creation, increasing traffic by 220%.

Bogotá, Colombia

I managed the digital media content, web strategy planning, SEO, SEM, SERM, and web analytics. Responsible for Kineyke.com’s content in Microsoft MSN Latam, as well. Responsible for a twelve-month traffic increase of 478% through digital strategies and partnerships.

Certified Course | Digital Journalism, Digital Communication And Media/Multimedia

Certified Course | Latin American Journalism, Communication And Media Studies, Graduate With Honours.

Social Communication, Editorial And Media Emphasis

Workshop | Research Methods For Appraisers, Fine/Studio Arts, General

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